Thomas Bosilevac

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Bastille Day celebrations on the Champs-Élysées in Paris, in pictures

21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI

Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action …

Google Analytics

A brief introduction to data visualization theory for marketers

We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization …

Data Visualization

What Motivates People to Share on Facebook? (Infographics)

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If Big Data Is To Live Up To Its Promise, We Need To Fix Our Data Systems

The challenge is to take a balkanized world of data, made up of disparate islands and integrate it into a single, unified environment in which we can …

Become A Data Genius: Track Everything In Your Small Business

As someone that has worked for small technology-based businesses for years, I’ve come to learn some of the best habits of small business geniuses. While most business owners are unique and every business is different, there is one very important trait that is shared by the most successful ones: …

It’s a numbers game! How analytics are turning games into distraction machines

A few years before he passed away, Roger Ebert stirred up a lot of game fan anger when he claimed that “video games can never be art”.<p>In response, …

7 Easy SEO Tips for Solopreneur Marketing - Small Business Trends

Being an solopreneur isn’t easy, is it?<p>It’s a lot of responsibility and sometimes even struggle. You’re dealing with all sorts of risks that you …

PowerPoint Alternative Prezi Introduces Analytics, Collaboration - Small Business Trends

Prezi, a visual presentation platform and alternative to PowerPoint, today announced the launch of Prezi Business, a version tailored especially for …

Analytics startup Amplitude raises $15M

Amplitude announced this morning that it has raised $15 million in Series B funding.<p>In the past, the web and mobile analytics company has pitched itself as a more affordable alternative to Mixpanel. More recently, CEO Spenser Skates said the bigger vision is to make user data available to everyone …

Analytics

10 Google Analytics Hacks to Better Understand Your Audience

Google Analytics is a powerful tool for better understanding your site's traffic, but did you know there are key ways you could use that data to increase your ROI?<p>A. Set and Analyze Goals<p>If you're not setting up goals within Google Analytics, you're missing a powerful opportunity to truly …

The War on Analytics Comes to Cleveland: Hue Jackson’s Problems With ‘Moneyball’ Are Likely Just Beginning

What do you get when an NFL franchise pairs a football traditionalist with the man who has a legitimate claim to King of the Statheads? If this …

49 Experts Reveal How to Turn Data into Actionable Insights

<b>“When you have mastered numbers, you will in fact no longer be reading numbers, any more than you read words when reading books. You will be reading</b> …