Boryana

8 Added | 1 Magazine | 1 Like | 2 Following | @boryanas | Keep up with Boryana on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Boryana”

The Luxury Brand Balancing Act

Fashion’s luxury megabrands have long struck a delicate — and highly lucrative — balance between exclusivity and accessibility. But as digital media, …

Meet The 25-Year-Old Swedish Woman Using 3D Scanning To Make Shoes Fit Perfectly

Caroline Walerud wants you to forget your shoe size. Or, at least, to forget that number you’ve been reeling off to salespeople for years, like a U.S. 9, or a European 40. It’s likely that it isn’t quite right anyway, given the complex anatomical structure of our feet and the inconsistent sizing …

3D Printing

Has luxury gone too mass?

The Issue<p><b>Has Luxury Gone Too Mass?</b><p>Luxury brands have long been mass consumer brands. After all, real exclusivity — selling highly select items to a …

eCommerce

Luxury Daily

Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their …

Why some luxury brands are reluctant to sell online

The merger of the world's two biggest online fashion stores, Net-a-Porter (NAP) and Yoox, sends a warning to luxury brands to embrace the Internet …

eCommerce

Wearing Luxury Brands Makes You Seem More Qualified for the Job

Imagine this: You’re interviewing two people for a job. They’re equally competent, capable, and qualified—but you can see that one is wearing an outfit from H&M and the other’s clothes are clearly from Louis Vuitton. Which candidate will you hire?<p>A new study in the <i>Journal of Business Research</i> …