Boryana

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The Luxury Brand Balancing Act

The Issue<p><b>Has Luxury Gone Too Mass?</b><p>Luxury brands have long been mass consumer brands. After all, real exclusivity — selling highly select items to a …

Meet The 25-Year-Old Swedish Woman Using 3D Scanning To Make Shoes Fit Perfectly

Caroline Walerud wants you to forget your shoe size. Or, at least, to forget that number you’ve been reeling off to salespeople for years, like a U.S. 9, or a European 40. It’s likely that it isn’t quite right anyway, given the complex anatomical structure of our feet and the inconsistent sizing …

Cambridge University

Has luxury gone too mass?

The Issue<p><b>Has Luxury Gone Too Mass?</b><p>Luxury brands have long been mass consumer brands. After all, real exclusivity — selling highly select items to a …

Clothing

8 Ways Buying Luxury Will Change

Luxury brands need to reinvent the way they sell to you to remain relevant, said a number of experts, speaking today at <i>Luxury Daily</i>’s “Luxury Insights Summit” in New York. For decades, buying luxury goods has meant a trip to the store, although gradually high-end brands have been exploring …

Luxury Daily

Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their …

eCommerce

Why some luxury brands are reluctant to sell online

The merger of the world's two biggest online fashion stores, Net-a-Porter (NAP) and Yoox, sends a warning to luxury brands to embrace the Internet …

Luxury Lifestyle

Wearing Luxury Brands Makes You Seem More Qualified for the Job

Imagine this: You’re interviewing two people for a job. They’re equally competent, capable, and qualified—but you can see that one is wearing an outfit from H&M and the other’s clothes are clearly from Louis Vuitton. Which candidate will you hire?<p>A new study in the <i>Journal of Business Research</i> …