Bora Özkent

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Why human centred design is the enemy of original brands

There are three fads happening at the big end of marketing.First, changing one’s title from chief marketing officer, to chief customer …

Design

Why Sony And Other Big Tech Companies Are Tapping Into The Maker Movement’s Spirit

By bringing new tech directly from its R&D labs to the public and asking for feedback, Sony is preparing itself for a new era of gadgets.<p>Sony is trying to tap into some of the mojo of Maker Faire and Indiegogo to bring more innovative, and specialized, gadgets to market. The company recently …

Innovation

The Customer Experience Imperative: How To Justify The Investment

Intuitively, everyone in business knows that delivering a great customer experience is important. Conversely, the consequences of delivering a bad experience are well documented. Studies show that 82% of people have stopped doing business with a company due to a bad experience. And 95% have taken …

Customer Experience

The 7 Step Morning Ritual That Will Make You Happy All Day

We read a lot about this or that morning ritual that will make you productive. But what about one that makes you happy?Research shows that being …

Happiness

Five Customer Experience Truths That Almost Every Company Gets Wrong

1. The customer experience as you think of it internally <i>doesn’t exist.</i> (That’s <i>your</i> experience, not the customer experience.) Customers don’t care about your org chart, your process map. In the customer’s eye there are no company divisions, no chain of command, no such thing as a subcontractor who …

Customer Experience

Five Business Trends To Watch In 2016–No Matter How Or Where You Work

From big data to the gig economy, 2016 may be the year that familiar buzzwords start having real, mainstream impact.<p>Depending on the sort of entrepreneur, employee, freelancer, or company leader you might be, the year ahead holds varying degrees of promise and pitfalls. Some of the changes afoot …

Generation Z

Elon Musk Gives His Nod to a Radical Fix for VW's Emissions Scandal

Elon Musk is endorsing a radical plan for the way California handles Volkswagen’s emissions scandal.<p>The Tesla Motors (TSLA) CEO, along with 38 …

California Air Resources Board

7 tips to turn your blog into a business

Blogs – a love affair with a niche interest or hobby. Whether it’s photography, technology, fashion, cooking or cocktails, that interest is enthusiastically combined with the intrinsic need to share it with others across the Internet.<p>A blog can be born in the dead of night or on a rainy Sunday …

Simple, Effective DIY Mosquito Trap Made with a Box Fan

This just catches 'em, it's up to you to kill 'em<p>Summer's almost over, but mosquitoes still have at least another month to feast on your flesh. Is …

'iZombie' Season 2 Trailer: The Best Comic Book TV Show Of 2015 Returns

Man, there sure were a whole lot of comic book TV shows on the air in the past year. <i>The Walking Dead</i>, <i>Arrow</i>, and <i>Agents of S.H.I.E.L.D.</i> returned for seasons 5, 3, and 2, respectively, while <i>The Flash</i>, <i>Constantine</i>, <i>Gotham</i>, <i>Agent Carter</i>, <i>Daredevil</i>, and <i>Powers</i> all debuted. And yet, for all the hoopla those …

Comic Books

Six Services Every Scaling Small Business Should Outsource

Are you spending too much time managing operational logistics instead of being front and center in growing your business? You’re not alone. Less than …

Small Business

IoT mapped: The emerging landscape of smart things

No one really knows how many “things” there are deployed today that have IoT characteristics. IDC’s 2013 estimate was about 9.1 billion, growing to about 28 billion by 2020 and over 50 billion by 2025. You can get pretty much any other number you want, but all the estimates are very large. So what …

A couple who ditched their 9-5 jobs years ago to travel the world explain how they afford it

"We felt like we got a taste of the tropics, living the dream," Swift remembers. "We did a day trip and took these ATVs out and went through the jungle and the local villages, and it was so different from home that it kind of triggered something."<p>That something came to a head about a month later. …

Photos

The Best Example You Will Find On The Value Of Storytelling

In the tech world in 2017, several trends emerged as signals amid the noise, signifying much larger changes to come.<p>As we noted in last year’s More …

How Patagonia proves the power of story

The situation below is completely true and yet completely fiction:<p>You’re on one side of a quickly Windexed boardroom table. You had accepted the …

Marketing

Do What You Love And The Money Will Surely Follow, Right? No, Not Right

When I was locked in my unhappy corporate career, I dreamed for years of getting out and doing something I was deeply passionate about that felt meaningful and purposeful. But figuring out how to do that on my own seemed impossible. Trying to identify natural talents that I loved to use and then …

Entrepreneurship

7 Reasons People Who Travel Are More Likely To Be Successful

<i>By Aly Walansky</i><p>We all want to be successful, and some of us will be, while others won't. There's a lot of debate about what creates the road to success.<p>It's perseverance, working hard, and being focused and motivated, no doubt. But can success come from knowing when to walk away and take a …

Self-improvement

22 Inspiring Billionaire Quotes About Successful Personal Branding | Inc.com

There's much to be learned from the uber-wealthy and successful!<p>So, you want to be a billionaire?<p>Billionaires share similar innate qualities. Now, I obviously can't promise you that elusive status, but we can take away from their willingness to share advice with us a few lessons to help each of us …

Michael Jordan

3 Inspiring Short Films About Entrepreneurs You Need to Watch | Inc.com

If you've been searching for inspiring documentaries about the twists and turns of owning a business, you're in luck: Three new 20-minute films, produced by Tribeca Digital Studios and American Express, are debuting on Wednesday. All three are available to watch online for free. Here's a primer on …

Ice Cream

The Design Secrets of Jeff Bezos and Steve Jobs

According to many iconic leaders, simple is hard, but it's also an incredible advantage. So if you make time to make things simple, your customers will thank you.<p>The French philosopher and mathematician Blaise Pascal once penned a letter to a friend in which, at the end, he wrote: "If I had more …

Winston Churchill

7 Lessons From NASA's Epic Pluto Mission | Inc.com

Can you think of any long-term mission that compares, in scope, to what NASA achieved this week?<p>Think of it this way: Those heart-stopping photos of Pluto, taken by NASA's New Horizons spacecraft, are the result of a nine-year, three-billion-mile journey. New Horizons launched in January of 2006. …

Solar System

The Internet of Things and the Enterprise Opportunity

The Internet of Things (IoT) has rapidly become one of the most familiar — and perhaps, most hyped — expressions across business and technology. That hype, however, is entirely justified and is backed up by the numbers.<p>The world will see 25 billion Internet-connected things by 2020, and Gartner …

Internet of Things
Self-improvement

How Lending Startup ZipCap Turns Dedication into Dollars | Inc.com

For small businesses struggling to get financial backing from banks, help may be on the way.<p>ZipCap, based in San Diego, is testing out a new type of loan that attempts to turn customers into collateral. Called "loyalty capital," the new lending model may be ideal for small retailers, restaurant …

Small Business

Great Android Apps for Helping Students with Math Homework

May 21, 2015<br>While we were curating the 12 Android math apps that were featured in yesterday’s post, we came across some interesting apps that …

Are You Solving The Right Business Problem? Here Are 5 Ways To Get To Your Question Zero

Strategist Ana Andjelic argues that brands should step back from questions of whether their communications are creative enough, and offers five paths to the real question–“question zero.”<p>Businesses fail because they often solve the wrong problem.<p>Forty percent of Samsung’s new smartphone, Galaxy 5S, …

Design

Ten bootstrapping tips to help turn your idea into a reality

The majority of startups are started without capital injection from venture capitalists and angel investors. The real numbers are eye opening – VCs fund only 0.05 per cent of startups while angel investors are responsible for funding 0.91 per cent. Take a moment to really think about those …

Small Business

BMW goes startup shopping, sets up BMW Startup Garage to promote budding companies

In a bid to leverage the growing start-up culture in India, German luxury auto maker BMW has foundedBMW Startup Garageto collaborate with new …

New York City