bob sacco

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Mobile Marketing Platform Swrve Jumping To OTT

Swrve, a mobile marketing and consumer engagement platform company, is expanding its reach to over-the-top streaming video devices like Roku, Apple …

Ralph Lauren Cuts Ad Positions, Places Greater Emphasis on Digital

Some 40 advertising positions were eliminated.<p><b>LAUREN TRIMS AD DEPARTMENT:</b> Ralph Lauren Corp. has restructured its advertising department in an effort …

Chris Pratt Has Officially Filed for Divorce from Anna Faris

They announced their separation in August.<p>Chris Pratt has officially filed for divorce from Anna Faris, ending their eight year marriage. The <i>Guardians of the Galaxy s</i>tar cited "irreconcilable differences" in the court papers and requested joint custody of their son, Jack, <i>People</i>has confirmed. Faris …

Video-Sharing Site Vidme Shutting Down

Vidme, a video-sharing site that described itself as a blend of YouTube and Reddit, will shut down later this month, founder Warren Shaeffer wrote in …

Advertising Industry

Google Bans Applications that Inject Ads into the Lockscreen

Display advertising might be Google’s bread and butter, but not all ads are created equal — obnoxious banners, pop-ups, and interstitials are a …

Mobile Development

5 Social Video Marketing Mistakes

Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from …

Marketing

Facebook’s pre-roll ad test will only run in Watch, not News Feed

Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age …

Profit

Facebook videos to start with ads as Watch takes on YouTube

<i>UPDATE: Dec. 14, 2017, 12:28 p.m. EST:</i> <i>This article was updated with confirmation and details from Facebook.</i><p>Get ready for more ads on …

Facebook to Test Pre-Roll Ads for Videos, but Not in Your Feed

Facebook is getting ready to test ads that will play before the start of a video in the coming weeks — but those so-called pre-roll ads won’t be …