Bob Hogg

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Why Windows 10 Proves That Marketers Need More Influence In Many Tech Companies

I read an article in a recent WSJ issue (“Not-so-Broken Windows, Finally,”) with interest because it declared that the new Windows 10 version has fixed several problems: <i>“Hallelujah, there’s your desktop unencumbered by gobbledygook. All the important stuff is back where you can find it, including</i> …

Software

4 Principles of Marketing Strategy In The Digital Age

Life for marketers used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were able craft a compelling message, you could move product.<p>Ugh! Now we’ve got a whole slew of TV …

Analog Marketing Strategies for a Digital World | Strategy

Do you remember walking by telephone poles at downtown intersections 10 or 20 years ago and seeing them covered in fliers, placards and notices? If …

Marketing Strategy in a Digital World

Marketing strategy is changing as the world becomes more digital. This infograph shows why it is important to have a marketing strategy including all …