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Brian Numainville
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By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%

Retail

By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%

Adweek - Christopher Heine

Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that …

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