Roy Wang

19 Flips | 7 Magazines | 5 Likes | 10 Following | 2 Followers | @bncb2000 | Keep up with Roy Wang on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Roy Wang”

How To Market A Product No-One Understands

<i>Sharon Greenberg is the CEO of CryptoNext plc.</i><p>The hi-tech world is all about innovation, but selling a spanking new product or service can be a daunting prospect when your target audience has little or no understanding of what it is you do. If you don’t know where to start with marketing your …

This Awesome Commercial Is The First TV Ad Made Entirely Out Of Vines

Savvy social-media stars on YouTube, Instagram, and Vine have figured out how to capitalize on their huge followings by incorporating branding or ads into their creations.<p>But now, rather than developing traditional TV ads and pushing them out to an online audience, some brands are going the other …

British Airways Happiness Blanket Changes Colors To Reflect Your Mood

The airline experiments with neuro-sensor technology to learn how to improve in-flight services for passengers.<p>Already known for being the first …

New visual identity for Australian Office Furniture Retailer Jason.L

<b>Jason.L is an Australian online office furniture retailer, founded in 2009. The brand became quickly successful, so in order to distinguish itself</b> …

PSFK Future Of Wearable Tech Report

The Future of Wearable Tech report in collaboration with iQ by intel identifies 10 trends and three major themes that point to the evolving form and function of wearable devices and their influence on the way we live, work and socialize. In our Connected Intimacy theme, we explore how wearables are …

PSFK Real World Web Report on the Internet of Things

The Real World Web report in collaboration with iQ by intel identifies 10 trends and three major themes within the internet of things that point to the role internet-enabled technologies will play in connected ecosystems of the future, and their effect on consumer behaviors and lifestyles. In our …

British Airways' 'Magic' Billboards Win Direct Grand Prix at Cannes

One of the pre-festival favorites, British Airways' "Magic of Flying" by OgilvyOne, London, took home the Grand Prix in the direct category at the …

Russian Bank Rewards Customers Who Work Out With Higher Interest Rates

Available to Premium &<br>Purple Members<p>PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by …

Chamomile Tea Packaging Changes To Show The Calming Effects Of The Herbal Drink

Available to Premium &<br>Purple Members<p>PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by …

Virgin America's Newly Designed Website And Boarding Pass Eliminate Travel Stress

Virgin America’s Newly Designed Website And Boarding Pass Eliminate Travel Stress<p>Available to Premium &<br>Purple Members<p>A conference celebrating …

Find-Your-Phone App Asks People To Play "Marco Polo" With Their Devices

Find-Your-Phone App Asks People To Play “Marco Polo” With Their Devices<p>Available to Premium &<br>Purple Members<p>A conference celebrating innovation in …

Case Expands Phone Screen Beyond Its Borders

technology<p>EMail<p>Available to Premium &<br>Purple Members<p>The Latest<p>Cities<p>How Brands Can Use Public Spaces To Amplify Their Impact<p>Today<p>Food<p>Monoprix Helps …

Glasses Ads Turn Impressionist Masterpieces Into Hyper Real Paintings

Available to Premium &<br>Purple Members<p>PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by …

Creativity Top 5: The Best Brand Ideas of the Week

People play with something mysterious in an Amazon ad, a billboard that cleans up the river and more.<p><b>Stay on top of the best work by subscribing to</b> …

Creativity

How to take a mobile first approach to native ads

Many consumers find it difficult to process all the information targeted at them each day, much of it coming via their mobile devices. To grab …

Volvo Tells Millennials They Can Ride in a Volvo Again, This Time Facing Forward

Hey, millennials, 20 years ago you might've been riding in the third row of a Volvo station wagon, staring out the back window and maybe trying to …

Samsung Wants to Be a Premium Brand In Home Appliances

Samsung sells more TVs than anyone else, but they're trying to become a premium brand in other staples of domestic life, and they've got a colossal …

Advertising Industry

‘Dear Kitten’ From Friskies Proves Cats Still Rule the Internet

Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can. The video below, quickly closing in …