Britney

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State Farm Follows McDonald’s in Consolidating Its Ad Business With Omnicom

State Farm is in the process of consolidating the majority of its marketing business with Omnicom, according to several parties with direct knowledge …

Advertising

NBC Will Cover Any National Anthem Protests During the Super Bowl

The controversy over NFL national anthem protests dominated the first half of the football season, prompting some nervous advertisers to threaten to …

NFL

10 essential apps to boost your productivity in 2018

Simplify everyday tasks in Slack and reclaim sweet, sweet timeIllustration by Kelsey WrotenIt’s the second week of the new year and things are …

Apps

Fewer breaks, split screen ads will highlight NFL commercial changes in 2017

One of the new things NFL fans can look forward to this season is how the NFL works commercials into their broadcasts. It’s been a prominent talking …

NFL

Shazam Users Won’t Be Able to Escape Fox’s Marketing Campaign for New Game Show ‘Beat Shazam’

If you can’t beat ’em, join ’em.<p>Fox is rolling out a marketing campaign for Beat Shazam, its new game show based on the popular song-identification …

Advertising Industry

11 life-hack gadgets that will make your workspace more comfortable and organized

<i>The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.</i><p>Moleskine If you're anything like the average American, you're going to spend the majority of your time working or doing related …

Shopping

New 'Perceptual Ad Blocker' may be impossible for websites to defeat - ExtremeTech

New ‘Perceptual Ad Blocker’ may be impossible for websites to defeat<p>By on April 17, 2017 at 4:10 pm<p>This site may earn affiliate commissions from the …

The Rise of Social TV: How Social Media Is Amplifying TV Advertising

Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers love using social media <i>while</i> they watch TV. Many discuss what they're watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of …

Public Relations

ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium

Advertisers might want to listen up: A new report says that if people have to receive ads, they'd rather hear them in podcasts.<p>According to results …

Podcasting

Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything

Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite …

Customer Experience

Content Marketing Statistics And Trends – 2017 Edition [Infographic]

In an online world of marketing, where there’s a new viral trend every day and a new set of „you must try this“ type of advice every week, one thing …

Marketing

Could Time-Blocking Replace Your To-Do List?

This is how to schedule your workday to get the most done.<p>A few years ago, my to-do list was an endless source of frustration. At the end of every day, it seemed like it had more items on it than when I started. I never seemed to get it all done.<p>So, in an effort to understand what was going on, I …

Time Management

4 Cold Email Subject Lines That Generated $4 Million in Revenue

Without a good subject line, the content of the email doesn't matter.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my …

Marketing

4 Key Moments For Maximizing Content Marketing Effectiveness

People have very specific needs to satiate when consuming content. Armed to the teeth with back arrows, new-window tabs and the omnipresent mute …

Marketing

Long Vacancy for Top Sales Post at Fox Begs a Question: What's the Role of the Modern TV Ad Chief?

The lingering vacancy for the post of ad sales chief at Fox Networks Group is surprising buyers and prompting questions about the role itself in a …

Advertising Industry

Why marketers should follow Coca-Cola and P&G's lead on overhyped digital

When Coca-Cola's global chief marketing officer Marcos de Quinto stated a few months ago that TV advertising is the best investment for brands, he …

Timing is everything: Rupert Murdoch’s Google rebellion returns as News Corp eyes more ad budgets

The juxtaposition of The Times’ exposé on ad placement on YouTube couldn’t come at a better moment for owner News Corp and its pursuit of a larger …

Why Agencies Need to Take Transparency More Seriously

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point.Advertisers have spoken loud …

Transparency

Facebook Is Partnering With Amazon.com to Take on Google

Facebook is opening up header bidding to all publishers using its ad network.<p><b>Facebook</b> (NASDAQ:FB) is already a dominant force in digital display …

AdTech

Report: Facebook plans to invade your TV screen with its new video app

Facebook is heading to a TV screen near you, but probably not in its traditional form. The company is developing a video-centric app for television …

Televisions
Feminism

Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift

Sight, sound and motion have long been the Holy Trinity of Madison Avenue’s sensory perception -- and of TV’s and video’s dominance of advertising …

Advertising Industry

Snickers to Air the First Live Super Bowl Ad, Following a 36-Hour Livestream From the Set

Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to …

Advertising Industry

Bravo and BuzzFeed Are Creating Valentine’s Day-Themed Content for New Con-Artist Series

NBCUniversal is continuing to make the most of its $400 million investment in BuzzFeed, as Bravo and BuzzFeed are creating a series of Valentine's …

Advertising Industry

Snapchat Is Now Selling Ads Against Nielsen’s TV-Like Ratings System

Snapchat may or may not become mobile television for younger generations. But the app's parent, Snap Inc., which appears to be on the cusp of an IPO, …

AdTech

Fox officially orders live-action X-Men pilot

Little about the project is known<p>Fox has ordered a pilot for its new live-action X-Men series from showrunner Matt Nix, the network announced today.<p>The show, which is being made in partnership with Marvel and is currently being referred to as <i>Untitled Marvel Action-Adventure Series</i>, will follow two …

You're Not That Special: Why Demographics Don't Matter

By Alexander Jutkowitz, CEO, Truffle Pig, Colloquial and Group SJR<p>Age matters, if you’re a connoisseur of vintage wines or enjoy pungent cheeses. Gender matters, if you’re stating your admiration for a ship (Aye captain, she’s a real beaut). But for marketers, it’s time for us to ditch this …

Marketing

‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It

“Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared media, and why is it so successful?<p>In …

Digital Advertising

When Will The Programmatic Revolution Reach Customer Relationship Marketing?

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Marketing

Digital Video is Killing TV? Six Reasons That's Crazy Talk

<i>Mickey Wilson, Chief Marketing Officer, WideOrbit</i><p>It’s no secret that video has become pretty much a default go-to element for consumer campaigns. Brands that as recently as a few years ago would never have dreamt of producing high-quality 15- and 30-second spots are now running ads on video sites …

Advertising