Marcos Horacio

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The Five Best Ways To Drive Traffic To Your Website

Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you can generate. So driving more traffic to a site is really a no-brainer for most businesses, but what …

Marketing

SEOs Role in Omni Channel Marketing

ar130405 / PixabayOver the past few years, SEO has made a resurgence in the world of digital marketing. It’s not because SEO stopped working or was …

Omnichannel

How to make money from blogging - All you need to know to get started

Are you looking for more ways to make money from blogging? If you have a blog – or you are thinking about starting a blog – you’re probably always …

Marketing

The industry’s first Voice Search Ranking Report is produced by Roast

2018 sees an evolution of the digital landscape, with further developments in Artificial Intelligence (AI), the introduction of GDPR and even image …

Artificial Intelligence

China Shuts Down Marriott’s Website and 5 Other Hospitality Trends This Week

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This …

Hospitality

Bitcoin Cash Now Accepted in 1,200 Restaurants in Denmark

The adoption of Bitcoin Cash is seemingly continuing to increase as its supporters promote its use for ordinary commerce, like cash.<p>The latest is …

Bitcoin

What does Google’s “Speed Update” mean for mobile?

<b>Yesterday,</b> <b>Google announced</b><b> a major upcoming change to its mobile ranking algorithm.</b>In a short blog post entitled ‘Using page speed in mobile search …

Digital Advertising

6 Brands That are Driving Real Engagement with Facebook Marketing

Here's are some examples of brands that are generating big engagement on Facebook - and how they're doing it.

How to Get the Most SERP Clicks Without Ranking at the Top of the Page

What makes a search result click-worthy?Or let me phrase it this way: What would make someone want to click on <i>your</i> content?One answer that I tend to …

AdWords

Amazon to agencies: Alexa is the future, but we’re going slow on voice ads

Amazon invited an agency executive to learn Alexa’s product road map at the company’s Seattle headquarters last spring. The major themes from …

Automation

2018's Biggest Social Media Trends For Business

Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest …

Marketing

If you work in PPC, you have two choices: learn how to automate or develop strategic skills

Automation is going to replace the majority of the work humans currently do in PPC. There will still be plenty of jobs (if not more than there …

Automation

Google's annual report shows more web traffic is encrypted

For several years now, Google has been exerting pressure to increase the usage of HTTPS across the internet. By defaulting to secure connections on both ends, users can be protected from anyone who may intercept or even manipulate data as it flows back and forth -- quite useful in a world where you …

Pirate Bay 'borrows' visitor CPUs to mine virtual coins

Piracy websites can't really depend on ads, so how do they make money? By using your PC's processor cycles, apparently -- whether you want to or not. Visitors to The Pirate Bay have discovered JavaScript code in the website that 'borrows' your processor for the sake of mining Monero digital coins. …

Bitcoin

How to Perform a Basic Local Business Competitive Audit

“Why are those folks outranking me in Google’s local pack?”<p>If you or a client is asking this question, the answer lies in competitive analysis. …

SEO

Why UX Design For Machine Learning Matters

How you make machine learning transparent to users is one of the great design challenges of our time—but a necessary one.<p>Machine learning is going to radically change product design. But what is the future of machine learning? Is it the singularity, flying cars, voiceless commands, or an Alexa that …

Machine Learning

SEO Competitor Analysis: Discover Your Competitor's Keywords

Do you ever think about SEO and feel a tad overwhelmed?<p>I’d be surprised if you didn’t – most people would rather not deal with the seeming …

How to optimize Google My Business listings for multi-location businesses

<b>Being listed on Google My Business (GMB) is an essential part of any local SEO strategy.</b> But how can businesses with multiple locations make sure …

Local Search

The Step-by-Step Guide to Designing Local Landing Pages That Convert

Are you ready to attract local customers to your business? Are you prepared for higher lead generation? Are you ready to boost your conversion rates? …

Why Do So Many Incompetent Men Become Leaders?

There are three popular explanations for the clear under-representation of women in management, namely: (1) they are not capable; (2) they are not interested; (3) they are both interested and capable but unable to break the glass-ceiling: an invisible career barrier, based on prejudiced …

How the Daily Dot uses Facebook video to sell aquariums and flux capacitors - Digiday

Two big trends with publishers are video and commerce, and Daily Dot is combining the two.<p>The Austin-based digital media company has built a …

Advertising Industry

2016 Annual and 4th Quarter U.S. Airline Financial Data

U.S. scheduled passenger airlines reported an after-tax net profit of $13.5 billion in 2016, down from $24.8 billion in 2015, the U.S. Department of …

O | San Francisco 2018

Evan Adlman<p>SVP Enterprise Sales<p>Conde Nast<p>Evan is the SVP of Enterprise Sales at Condé Nast where he is responsible for the company's Programmatic …

Marriott tours influencers around the world in first original Snapchat series

Dive Brief:<p>Marriott premiered its unscripted original Snapchat series "Six Days, Seven Nights" Thursday, the company announced in a press release. …