“Influencer” is a loaded word. The connotations are both good and bad, and encompass a wide range of job titles: content creator, business owner, …
Free Online Courses and Expert Advice About Social Media
If you want to grow your following, master a new feature or improve how you tell your brand story online, here are some tips and tricks you don't have to pay for.

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The newsletter industry is more popular than ever and as expected, social media platforms are cranking out features to beat what they see as …
Facebook Advertising sounds much more complicated than it actually is. Thanks to the social media giant’s user-friendly platform, creating and …
It’s a new year for Pinterest and hopefully, 2021 will see a time for publisher growth from pins. Despite the struggle in 2020 to gain traffic from …
Over the past year, we’ve watched nearly every major social media platform introduce resources to help users reach their data goals and grow …
Online courses proved to be invaluable during a year when physical classrooms were closed. Various platforms kicked into overdrive with tens of …
It’s 2021, and as Princess Nokia once said, “I think you need better goals.” When was the last time you sat down and really thought about what you …
Online courses are becoming the most popular way for content creators to upskill without paying a fortune. Low-cost and free options are more …
Adding captions to your video content can be a painstaking and slow process. Making sure you’ve caught exactly what’s been said, having to relisten …
This year marked Instagram’s tenth birthday. After just a decade, the social media platform has over 1 billion active users, 500 million of which use …
Instagram is always the place to be—but you already knew that. Though other social media platforms are viable options for building community, …
Facebook, much like it’s sister-platform Instagram, is getting into the holiday spirit with a new website designed to give back to the business …
More than 500 million people use Instagram Stories daily. And since Stories show up prominently at the top of your feed, they’re even more noticeable …
There are many moving parts to a small business, whether you’re selling a product or you are the product. You need a website that can serve as home …
LinkedIn has come a long way. What used to be the site we only used for job hunting has morphed into a full-fledged social media account creators use …
Social media plays an important role in most of our lives, but especially that of the creator. Whether you’d call yourself an influencer, business …
When you’re a social media influencer who is also a blogger (or vice versa), you want an audience that moves with you. Specifically, readers who will …
Does posting to Twitter sometimes feel like making a phone call to a disconnected number? If you’re not implementing Twitter best practices, there’s …
Thanks to apps, you don’t necessarily need “experts” to pull off the most impressive-looking marketing tactics, video included. Generally speaking, …
Instagram is more than a haphazard photo-sharing social platform. It birthed the Instagram Influencer, elevated the #sponsored hashtag and expanded …
To hashtag or not to hashtag? That is the question every content creator, influencer or small business owner asks when attempting to make a name for …
The most exciting part of building a business is the beginning when you’ve decided to take that idea in your head and put it down on paper. You come …
Truly, the best things in life are free and as far as I can see, that includes online courses. When you’re eager to pick up new skills or strengthen …