Haley Blanchard

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Michael Kors' Widely Hated Instagram Ad Was Actually A Massive Success

But while people on the internet are bound to hate pretty much every new feature a social media brand rolls out, it turns out the ad likely accomplished everything Michael Kors hoped it would.<p>According to the blog of Instagram marketing analytics platform Nitrogram, Michael Kors gained nearly …

Teens Are Leaving Facebook And This is Where They Are Going

Like many parents, Facebook is learning that raising teenagers is hard. On Wednesday evening during its 2013 fourth quarter earnings call Facebook's …

The Top 7 Characteristics Of Successful Brands

With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition through strategic branding. While it’s obviously important to offer a quality product or service, effective branding is often at …

Shoe Company Apologizes After Ad Campaign Enrages Dog Lovers

It seemed like a good idea at the time? That's the the best we can come up with for the reasoning behind a sneaker company's controversial …

'Invisible' Bike Helmets Are A Real Thing Now

If so, then two Swedish industrial design students have solved your problem and have created an "invisible helmet" for cyclists.<p>Bike helmets are a very important safety feature, especially for those who cycle around a busy city where both drivers and pedestrians can be a problem. But there is no …

How Victoria's Secret Gets Away With Marketing To Teenagers

Victoria's Secret taped its fashion show this week, and as usual, there was a large segment dedicated to teens.<p>But the models who wear the brand's Pink line are costumed differently from the grown-ups.<p>The typical Victoria's Secret Angel for the brand's core line looks like this:<p>The adult costumes …

21 Awesome McDonald's Dishes That You Can't Get In America

That means the fast food retailer has had to get pretty creative with its offerings, especially in foreign markets, which accounted for 68% of the company's $27.6 billion in revenue last year.<p>From Samurai burgers to seaweed-flavored fries and deep-fried bites of brie cheese, McDonald's has tried …

Social media focuses teen shoppers on clothing items, not brands

November 19, 2013 | 9:06 AM<p>Embed Code<iframe src="https://www.marketplace.org/2013/11/19/economy/social-media-focuses-teen-shoppers-clothing-items-not-brands/popout" frameborder="0" width="100%" height="240px"></iframe><p>Copy<br>• Close<p>Embed Code<iframe …