Benjamin Kovacic

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The Steve Jobs Nobody Knew

When I first met Steve Jobs, I thought he was a loser. It was 1980, and I was just a Silicon Valley kid who knew nothing about computers. I had …

Silicon Valley

Gigaom | What’s next in digital publishing: New platforms and payment models

Advertisement<p>Over 20 percent of Americans ages 16 and up read an ebook in the past 12 months, according to December data from Pew, and big U.S. …

Advertising - Oath

Oath surveyed 304 U.S. advertising decision makers for their thoughts on brand safety and uncovered the issue is only gaining importance.<p>The struggle …

Pottery

Creative Forecast: How Marketing Will Change In 2013

In part one of a two-part series, creative professionals forecast how tech and social changes will impact marketing and how they are going to up their creative game in 2013.<p>Anyone working in or observing the marketing world (and reading Co.Create) can predict a few of the bigger themes and issues …

Brands Will Become Media: Here's How

If your company doesn’t have the below model in place a year from now, you may regret it.<p>You’ve probably felt it for some time, but now the roadmap …

"When Traditional Advertising Goes Digital" cartoon | Marketoonist

We’re in the awkward adolescent stage of integrated media. There is still a great divide between traditional and digital brand communication. This …

Coffee & Empathy: Why data without a soul is meaningless

While on my way back from New York, for some odd reason I started playing around with Foursquare and plotting my check-in data using a handful of …

How Nike uses Facebook, Twitter, Pinterest and Google+

<b>Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing</b><p>To find out how the sports …

Social Media

See Asia’s Most Creative Advertising Work

An animated viral smash about death and a solar stunt were among the top winners at last week’s annual Asia Pacific Advertising Festival in Thailand, celebrating the best creative work from across the region.<p>From 3,507 entries, jurors, led by Graham Fink, CCO of Ogilvy & Mather China, gave out …

Digital Media’s Achilles Heel: Measurement

In its formative days the online ad industry leaned heavily on accountability as its major selling point. No longer would advertisers be oblivious to …

Advertising Industry

Forget What Your Customers Need; Branding Is About What They Want

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the second</i> in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by …

Small Business

Mobile advertising triples to record levels

The growing popularity of smartphones and tablets and a huge rise in the use of apps caused mobile advertising in 2012 to almost triple to over …

Here's The Future Of Advertising, According To Google

If you want to know where Google is going next in advertising–which is a large chunk of where a lot of online advertising overall is going–you need to ask Susan Wojcicki, the search giant’s senior vice president of advertising.<p>Wojcicki drives Google’s accelerating moves well beyond its search ad …

5 Frightening Facts from Forrester and the Good News for Digital Marketers

Yesterday Forrester Research released its latest report on digital marketing after taking a survey from consumers in both North America and …

Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling

Teens still love Facebook. No news there. According to a recent study by Piper Jaffray, 33 percent of the 5,200 teens surveyed choose Facebook as their most important social network.<p>Following behind, Twitter has 30 percent of the vote, while 17 percent of teens say that Instagram is the most …

10 Ways Silicon Valley Culture Can Reinvent Advertising

The founders of agency Enso Collaborative identify some of the key ways that Madison Avenue should follow the example of Silicon Valley.<p>One year into building our agency, Enso Collaborative, we’ve learned a lot from our clients in Silicon Valley–and a lot of what we’ve learned is antithetical to …

‘Photos Every Day’, the new ad from Apple - The Fox Is Black

I’ve said it a million times before, you’re a weirdo if you use the phone on an iPhone. I have a whole separate post brewing about phones in general, …

Digital Advertising Has Now Blown Past All Other Media But One...

The IAB Internet advertising report for 2012 is out.<p>Overall, digital advertising grew a respectable 15% in 2012, with the biggest increases coming in search, mobile, and display.<p>The industry totaled $37 billion for the year, in the U.S. alone.<p>Here are the highlights:<p>Mobile grew 111% to $3.4 billion …

Facebook Says These Are The 20 Best Brands On The Social Network

So Facebook decided to call out the brands that are doing the best work on the medium — mostly using unpaid advertising — by announcing the winners of its second annual Facebook Studio awards.<p>An elite group of advertising experts from all the top agencies made up the jury that analyzed which brands …

Coming Soon To Facebook: Video Ads

Facebook users may find video ads in their newsfeed as soon as July, the Financial Times reports. The social media firm hopes to grab some of the advertising revenue from TV, and open a new revenue stream to appease shareholders.<p>Sheryl Sandberg has already gone on record as saying mobile …

Social Media