Beena Kalaiya

13 Added | 3 Magazines | 1 Following | 1 Follower | @bkalaiya | Keep up with Beena Kalaiya on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Beena Kalaiya”

Esurance Hands Out $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its …

Advertising Industry

The next WeChat is hiding in Canada and eyeing the U.S.

Advertisement<p>1 Comment<p>Credit: Kik<p>Waterloo, Ontario is a quiet sort of suburban college town, far removed from the hustle and bustle of Silicon …

Facebook, Google, And Twitter’s War For App Install Ads

An unexpected consequence of our love of apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities discovered. That is why the app install ad has become the lifeblood of the mobile platform …

Black Friday 2014: Ecommerce desktop pages were 20% slower than in 2013, mobile pages were 57% slower

Black Friday news kicked off early this weekend when the Best Buy website was hit with a massive outage, but it turns out that was only half the story. The top 50 ecommerce websites were slower overall this year compared to last, suggesting customers were frustrated even if they could get to their …

Tumblr Overtakes Instagram As Fastest-Growing Social Platform, Snapchat Is The Fastest-Growing App

With 1.35 billion active monthly users, Facebook continues to be the world’s largest social network by some margin, but when it comes to picking up new users, it appears to have reached a saturation point. Research out today from the Global Web Index notes that Tumblr’s active user base in the last …

Meet Plague: An app plumbing the depths of viral networking

Advertisement<p>3 Comments<p>Credit: Deep Sea Marketing<p>We use the term viral to describe the way information spreads across the internet, but a new social …

Tumblr growing fast but teens are 'bored' with Facebook – Open thread

Have your say on new research on social networking, plus Google breakup, Sony’s e-paper smartwatch plans, and more<p>Tumblr is the fastest growing social media site according to new research from GlobalWebIndex, which notes that its active users grew by 120% in the last six months, while its …

Twitter Experiments With Engagement Stats Directly In Tweets

Want to know just how many people actually care about what you’re tweeting? A new Twitter experiment spotted by ex-Twitter platform head Ryan Sarver will show many you how users are clicking on the links in the updates you post, with a handy link directly in the expanded Tweet view in the iOS …

Meet Plague, A Social Networking App That Spreads Information Like A Virus

Plague is a new social networking app with a fun twist that could just work.<p>Plague is all about discovering "viral" content, but the way you discover the next viral video or hilarious photo is what's unique.<p>Instead of seeing posts from people you follow or whatever is trending, a post on Plague is …

Social Media

Why Rebecca Minkoff And eBay Are Betting On Smart Dressing Rooms

Dressing rooms that know who you are, with touch screens that offer clothing in different sizes and sensors everywhere. Cool or creepy?<p>Just downstairs from a real estate agency in the San Jose suburb of Campbell, California, a team from eBay is experimenting on a very different type of dressing …

eCommerce

Narrative Science Raises $10 Million More for Its Automated Writing Software

USAA, the financial services company for military members, is investing. It will also use the company's software to generate reports for its clients.<p>Most funding stories are more or less the same, which is why <b>Re/code</b> tries to avoid most of them: Company raises X amount of money, from Y companies, …

On Twitter, twice as many people are talking about Black Friday this year

Despite thinning crowds on what’s perhaps the biggest holiday shopping day of the year, twice as many people are talking about Black Friday on Twitter this year.<p>The data comes from a new report by social marketing and analytics platform Spredfast, which said it logged 2,013,943 conversations …

Visual listening is the next big thing in social. Here’s why.

The human brain can process images in as little as 13 milliseconds, according to research from MIT released this year. That’s a hell of a lot faster than earlier studies, which suggested it takes 100 milliseconds. Visuals are just easier to consume: fact.<p>This is no secret to marketers. It’s the …