bjornwang

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10 Characteristics of Great Value Propositions

#VPDesign helps you systematically build products & services that customers want.<p>For more from the book: https://strategyzer.com/value-proposition-design<p>Based on Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith.

Understanding consumers in a multi-channel world | Feature

Ahead of his presentation at MRS’s Customers Exposed conference, dunnhumby’s Jason Nathan discusses how brands and retailers can meet the technical …

eCommerce

Why Websites Still Can’t Predict Exactly What You Want

It should be a golden age for personalization online, and the predictive algorithms that drive it. Data scientists, supported by the stunning growth in the gathering and processing of so-called big data, can extract patterns from massive stores of browsing and sales data in order to predict our …

For In-Store Mobile Experiences, Retailers Should Look To Restaurants

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E-Commerce Is Not Eating Retail

The recent headlines about retailing are nothing if not provocative. “Shoppers Are Fleeing Physical Stores.” “The Great Mall Exodus.” “Macy’s Confronts the Crisis of the American Mall.” They seem to bolster Marc Andreessen’s prediction that by the end of this decade “retail guys are going to go out …

AltNyttErFarlig (Everything new is dangerous)

But though the e-commerce growth rate is attractive, it has slowed from about 30% per year in the early 2000s to less than half that rate today. If …

How to Create a Ridiculously Interesting Magazine (In Four Steps or Maybe Less)

MagMaker / July 16, 2014<p>It doesn’t matter if you’re writing a blog, sharing photos, posting social updates, or curating a magazine on Flipboard: if …

Future of Shopping Is All About Tech, but Not All Online

Back in 2012, I wrote a piece titled, "Five Trends Driving Traditional Retail Towards Extinction." Looking back, I'm generally happy to see that the …