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The Air Conditioner That Makes Electricity

The energy startup scene is awash with companies claiming their new widget or software platform will fundamentally change the way we use energy. Too …

Clean Energy

Legal Professionals Find Serious Success with Content Marketing

Businesses everywhere are benefiting from including content marketing in their approach to attracting new customers, and the legal profession is leading the charge.<p>As more users seek answers to their questions through online search than ever before, those who can help answer those questions are …

Marketing

How to Align Content Marketing With the Buyer's Journey

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everywhere you look, content marketing is present. You can’t go anywhere online without touching at least some aspect of it. In fact, 88 percent of B2B marketers and 76 percent of B2C marketers plan on using some form of a content …

Marketing

10 most important things in advertising

Facebook CEO Mark Zuckerberg. REUTERS/Shu Zhang<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Facebook's scary new world for media companies is about one fundamental change.</b> Much digital ink has been spilled over what happens to content in a future where …

Advertising

Elon Musk Is On Track to Collect $1.6 Billion From Tesla

Elon Musk has made good on about half of his 2022 goals as CEO of Tesla Motors (tsla)—and in short order.<p>In just five years, Musk has achieved 12 of …

Tesla

Artificial intelligence and language

Vasco Pedro Contributor<p>Vasco Pedro is the CEO of Unbabel.<p>The concept of artificial intelligence has been around for a long time.<p>We’re all familiar with HAL 9000 from <i>2001: A Space Odyssey</i>, C-3PO from <i>Star Wars</i> and, more recently, Samantha from <i>Her</i>. In written fiction, AI characters show up in stories …

Artificial Intelligence

The Best Chrome Extensions for Google Drive

These browser add-ons will make you even more productive using Docs, Sheets, and Slides.<p>PCMag reviews products independently, but we may earn …

Google

This Mental Trick of Olympic Athletes Can Radically Increase Your Productivity

Top athletes use this simple but powerful technique to perform at their best. So can you.<p>This summer in Rio de Janeiro, we're likely to see awe-inspiring displays of physical prowess. What we're unlikely to see is the mental work that goes into those jaw-dropping accomplishments.<p>Everyone knows that …

Rio De Janeiro

Here's why some are calling the Internet of Things the next Industrial Revolution

For more than two years, BI Intelligence has closely tracked the growth of the IoT. Specifically, we've analyzed how the IoT ecosystem enables entities (i.e. consumers, businesses, and governments) to connect to, and control, their IoT devices in 16 environments, including manufacturing, the …

Internet of Things

Ad-block software is approaching 200 million users — here's how publishers are reacting

Ad-block software usage may be more common than previously thought. There are nearly 200 million monthly active users (MAU) of ad-block software globally, according to data from a new study by PageFair and Adobe included in our latest ad-blocking report.<p>That represents a big uptick in ad-block …

Digital Advertising

How One Software Company Increased Revenue by $250,000

Replacing traditional digital marketing tactics worked for this saaS company<p>Like so many businesses, ShortStack-software that businesses use to build social media marketing campaigns-had been pouring a lot of marketing resources into Google, Facebook and online ads.<p>That changed in 2013, when they …

Marketing

4 Israeli Startups Making Waves in The Bay Area | Inc.com

Israel is known worldwide as the Startup Nation. Featuring many "silicon wadis," Israel is a leading incubator for the hottest and most innovative technological advancements. Though a tiny country, its innovations make waves round the world.<p>So what happens when Israeli companies relocate and bring …

Startups

Organic Search Vs. Paid Search: Which is More Beneficial for Your Company?

<i>Ever wondered whether organic or paid search is better for your company in the long run? Hint: the answer may surprise you.</i><p>You’ve spent a lot of time …

Marketing

How Can Agencies and Brands Improve Their Facebook Ads? Think Mobile First

When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of …

Advertising

The Top 10 Companies Driving The 2016 Midas List

Each year, the Midas List recognizes the top venture capitalists making the biggest, earliest bets in the best tech startups of tomorrow. But what about the companies themselves? What makes one VC investment “better” than another, according to the Midas metrics?<p>As we explain on our Midas data …

Venture Capital

The top 7 startups from Y Combinator Winter ’16 Demo Day 1

We asked investors what their favorite startups were from the 60 that launched at Y Combinator’s Winter 2016 Demo Day 1. After huddling with our writers and adding our input, here are TechCrunch’s picks for the 7 most promising companies from the batch, plus an honorable mention. Here’s our …

Startups

Report: Apple to bring Apple Pay checkout to mobile websites later this year

According to a new report from Re/code, Apple is set to expand its Apple Pay mobile payments solution to the web before this coming holiday shopping season. According to the report, Apple has been telling potential partners that with this expansion, users will be able to use Apple Pay instead of …

10 Hot Startups In NYC

Over the last decade, New York City has become a hotbed of startup activity. It’s never a bad time to recognize ten NYC startups that are driving our innovation community.<p>Each company on this list has raised less than $30M in funding, and were selected based on the momentum these teams have been …

Startups

What the Most Successful Startups Have in Common

<i>The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

Entrepreneurship

This Google manager has the best advice on time management

When it comes to managing our time, many of us would agree there’s room for improvement.<p>Jeremiah Dillon, Head of Product Marketing at Google Apps for …

4 epic social media marketing fails to avoid

The race to stay ahead of the social media marketing game is forcing several companies to stretch the limits of what is achievable or authentic in …

Public Relations

From 2003 to 2016: The Astounding Growth of Podcasting [Infographic] - Copyblogger

The playing field has been leveled and the barriers to entry have been torn down.<p>Every day, people enjoy inspired lives built upon their art, their …

Marketing

How to Start a Daily Running Habit

Many of us love the thought of running. But running every single day often seems like an impossible thing to do. However, starting a daily running might be more achievable than you think.<p>Twelve months ago I ran exactly 0 miles a week. But now, I'm running 20 miles a week. I'm not saying that to …

6 Ways Startups Can Market Their Brands Without Breaking the Bank

During the early days of the Internet, starting a small low investment startup wasn't that hard at all. Few people who did became big names in a matter of months.<p>Now fast forward to these days, where research shows that 543,000 new businesses get started each month somewhere in the world. This …

Startups

4 Reasons Why Your Content Marketing Strategy Is Failing

In his famous essay from 1996, Bill Gates declared that “content is king”. While the phrase has become an overused cliché by this point, it still …

Here’s One Solution for Slow, Profit-Sucking Page Loads

Waiting precious seconds for a web page to load isn’t just annoying, it’s costly.<p>An extra second of lag time can cost a company like Amazon as much …

Shaving

Transmedia Marketing Is the Future of Brand Storytelling | Inc.com

During the past two decades, most brands have worked diligently to control their messaging with interruption ads and large media buys. Today, customers can easily ignore these ads and are migrating to technology that easily allows them to do so (see related article on Mobile Ad Blocking).<p>According …

Marketing

Here are IoT trends that will change the way businesses, governments, and consumers interact with the world

Why? Because it will be the future of the way businesses, governments, and consumers interact with the physical world.<p>Over the course of more than two years, BI Intelligence, Business Insider's premium research service has closely monitored the growth of the global trends in the IoT. In particular, …

Internet of Things

Ten Terms To Take Out Of Your LinkedIn Profile Today

I am sympathetic to anyone who says “I hate to talk about myself, much less write about myself for the public to see.” Most of us squirm when we’re forced to describe ourselves in writing. It can feel very awkward.<p>After all, we were brought up not to praise ourselves. Yet all we see when we scroll …

Employment