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Online Marketing Plan: 7 Steps To Create A Truly Effective One

A well-created online marketing plan explains in detail all the tools, tactics and strategies that will be carried out to achieve the targeted goals<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>The …

Marketing

5 free programs you may not have heard of until now

As the saying goes, the best things in life are free: love, friends, and great software that works almost as well as a paid product. If you’re like me, you have probably shopped around for certain apps or programs, and then you balked at the price tag. “Is this really worth $200?” you ask …

Software

Warren Buffett Once Told a 14-Year-Old Kid the Secret to Success in 1 Simple Sentence

At a Berkshire Hathaway annual meeting over a decade ago, Warren Buffett tells a 14-year-old kid a success lesson that was meant for all of us.<p>On May 1, 2004, Berkshire Hathaway held its annual meeting in Omaha, Nebraska, where nearly 20,000 people attended this annual ritual.<p>As reporter Jason …

Success

8 Life Lessons From 8 Good Books That Everyone Should Read

These inspirational books can change your life if you let them.<p>CEO and Co-Founder of Impact Theory<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Humans are adaptation machines. We are literally designed to adapt to our environment and the stresses that it places on us (both physical …

Self-improvement

How To Make A Name For Yourself Online, According To Experts

Nowadays, if someone’s trying to figure out who you are — whether it’s a potential employer or a potential date — the first thing they’ll do is …

Online

Top Ten Podcasts Every Marketer Should Listen to | Inc.com

As marketers, we live busy lives. We're under pressure to learn as much as we can as quickly as we can so that we can ride trends and help our brand to reach as many potential customers as possible. The problem is that as marketers we are also busy creatures that spend a lot of time putting out …

Marketing

5 of The Best Ways to Network on Social Media and Grow Your Business

Shares 413<p>If you’re an entrepreneur or small business owner, networking is a crucial part of your day.<p>Especially since the days of making connections …

Marketing

5 free resources to spice up your content

It happens to just about everyone.<p>You plow through your to-do list, day after day, and suddenly you realize the content you’re producing seems less …

Ernest Hemingway

How to Get Press Coverage for Your Small Business

It's time to put that marketer's hat on.<p>This story originally appeared on Bizness Apps<p>Small business owners wear a lot of hats, including the one of accountant, customer service specialist and product manager. So, they might not always have the time to put on the “marketer’s hat." While mom-and-pop …

Small Business

8 timeless writing tips from David Ogilvy

Writing is a big part of increasing your company’s visibility.<p>From website copy and e-newsletters to blog posts and social media updates, your …

Creative Writing

8 favorite tools for PR pros in the trenches

PR pros love their tools, but with so many to choose from, how can you tell which are truly effective?To get some advice, why not ask communicators …

Infographics

If You Want to Build a Billion-Dollar Brand Like Apple and Coca-Cola, Change Your Marketing Strategy | Inc.com

Apple didn't become the most valuable brand in the entire world, worth $170 billion (total market cap: $814 billion), by talking about the processing power or pixel count of its computers. Instead, the company taps into a universal desire to express your individuality. Its ads have consistently …

Marketing

8 Facebook Hacks You Should Be Using To Expand Your Reach

As a business owner or manager, you understandably are looking for a direct and affordable method to communicate with your target audience. Social …

Marketing

10 Marketing Lessons From Apple (Infographic)

There's a lot to learn from one of the world's largest tech companies.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Brainstorming ways to market your company? Follow the example of one of the most profitable companies in the world, Apple.<p>As one of the most successful brands today, …

Marketing

Your Business Means Nothing If No One Knows Who You Are

Last fall, I was invited to an exclusive event at the Hollywood Hills home of <i>Never Eat Alone</i> author Keith Ferrazzi. The top leaders from across the …

Entrepreneurship