Steve Shaw

571 Flips | 2 Magazines | 4 Likes | 15 Following | 31 Followers | @bigsteveshaw | Keep up with Steve Shaw on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Steve Shaw”

Space between consulting firms and creative agencies is converging

<i>The past years have seen a growing convergence between the worlds of consulting and creatives. At the one side of the table management consulting</i> …

Innovation

How to embed agency teams in client companies

Many agencies are discovering new ways of working by embedding teams within client offices, but picking and prepping the right people is key<p>Modern companies change so quickly that it’s becoming difficult for agencies to properly service them if they aren’t close to the action.<p>It’s why agencies such …

Customer Experience Starts with Your Employees

Providing a great customer experience creates sustainable competitive advantage and higher profits. Here’s why that starts with designing a great …

How to Make Customer Experience Strategy Integral to Corporate Strategy

Is customer experience management in your company (a) a subset of corporate strategy, (b) unrelated to corporate strategy, or (c) a determinant of …

Customer Experience

How to make big data work for you

Customer service can make or break any business; it will either help your business grow or bring it crashing down.<p>According to a study by the Wharton School: reducing customer attrition by five to 10 percent can increase annual profits by as much as 75 percent. Customer service not only includes a …

11 ways to encourage your customers to share your content

While there isn't any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable …

Marketing

Infographic: The five components of digital marketing operations

Successful digital marketing has five components. Companies that master them all can beat out their competitors.<p>Successful digital marketing has five …

Customer Journey Maps – the Top 10 Requirements (Revisited)

Two years ago I posted <i>Customer Journey Map – the Top 10 Requirements</i>. Since then, it’s been viewed over 60,000 times at this site, as well as many …

Customer Experience Strategy: The Secret to Better Customer Retention

Imagine you’ve just downloaded this awesome new app.<p>You’re enjoying yourself. Swiping around, clicking all of the features, then realize it’s missing …

Customer Experience

Why Transparency In Marketing Is Key For the Customer Experience

On a warm day early in September I was walking my dog and I saw a delivery truck for Safeway grocery delivery. It caught my eye because I use the app Instacart for grocery deliveries. The truck said in big bold letters, “Free Delivery.” It said in small letters underneath, “for your first order.”<p>At …

Customer Experience

3 Technology Trends That Are Transforming The Customer Experience

To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or …

The Modern Customer Experience Framework

Customer experience truth-teller Augie Ray says customer experience is an attitude, not a process. Customer experience is, “sure we can do that for you!” It’s “I’m so sorry for your frustration, let’s fix it.” If this customer-minded company were a person, it would be the most knowledgeable …

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This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

To Get the Most Value from Your Agency Partners, Align on Goals, Not Solutions

I love that companies come to my creative agency with big ideas about how to solve their business problem.<p>But if you think of a brand-agency …

How Smartphone Messaging Apps Are Changing Social Media Marketing

Facebook still takes the lion's share of users, but it shouldn't be the only focus for your brand.<p>Snapchat and Wickr are tearing up the social marketing playbook.<p>While it's no news that social media use has become fractured, a new Pew Research Center report shows just how increasingly complex it's …

Social Media

The 7 Secrets to the Most Effective Social-Media Campaigns

12 min read<p>This story originally appeared on Buffer<p>I’ve resisted social media advertising for a long time, believing that there are a host of free tools and free strategies that can help your business grow on social media organically.<p>What I’ve come to find out (and I’d imagine many of you have …

Social Media

The Top 10 Content Marketing Brand Examples - Insights

When you think about your favorite brands, what comes to mind? An image? A person? A story?<p>The most powerful content marketing brands ingrain …

Marketing

The Only 6 Content Marketing Steps You Need This Year

The use of content marketing has established itself as one of the most dominant ways to increase customer population in today's market.<p>There's no substitute for it, and no valid excuse for not using it. Content marketing works for all demographics when handled correctly.<p>Image Credit: Flickr, …

What It Takes To Win In Digital

According to Facebook, 3 billion video views occur on its platform every day. In December 2014, Instagram reached 300M monthly active users. That same month, Snapchat launched the “discover” feature on its app, inviting more brands to join the snapping mayhem. Have you heard of Periscope? If not, …

Marketing

Marketing Nirvana: Engaging with an Audience of One

Long before Nirvana was a band, it was simply a state of bliss or pure happiness – an idyllic place to take one’s mind. What would that look like for a marketing leader? Reaching a state of nirvana for a marketer today would require delivering such an awe-inspiring, engaging customer experience …

Customer Experience

Keeping the customer experience simple in the digital age

As big data, cloud-based platforms and wearables infiltrate the ecommerce space, the pressure is on retailers to focus on what really makes the …

Building A Proper Digital Presence

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>If you look around, everything has become digital. People read news on websites, watch TV online, connect on social media, read e-books- …

Marketing

How The Big Shift To Digital And Data Marketing Is Getting Agencies Fired

When consumer packaged goods giant Procter & Gamble sneezes the marketing world catches a cold. That’s because<b>,</b> as the world’s biggest media spender, this P&G is the bellwether for client-agency relationships<b>,</b> and other marketers tend to follow suit.<p>It was nothing short of a bombshell that P&G …

Customer-centricity: How the digital wars will be won

<b>The Martech Challenge:</b> <i>The digital revolution has transformed how marketers reach and engage customers, as well as the tools needed to be effective. In this series brought to you by Sailthru, we look at how to meet martech challenges head on — exploring cross-channel marketing, innovation, customer</i> …

Why brands should embrace 'slow marketing'

The frantic pace of our 'always-on', digitally driven marketing world means that slowing down is becoming a business necessity, writes Nicola Kemp.<p>To …

Why the traditional ad agency is a dying breed

<i>This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>Type …

6 Stages for Social Media Influencer Engagement

Do you know who the key influencers in your industry are?What is your strategy for finding and engaging with these influencers on social media?or…… …