Cb

30 Flips | 2 Magazines | 1 Like | 1 Following | @bigcambirrell | Keep up with Cb on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Cb”

Brands Will Become Media: Here's How

If your company doesn’t have the below model in place a year from now, you may regret it.<p>You’ve probably felt it for some time, but now the roadmap …

Street wear entrepreneur Johnny Cupcakes on how his brand became a cult | Marketing Magazine

He started out selling t-shirts from the back of his car. He is now a street wear entrepreneur who was been named by <i>Business Week</i> as the US’s No.1 …

Cupcakes

When to Think Inside the Box | Inc.com

The capacity to create a business idea and get someone else to understand that idea is a fascinating human trait. Ideas can only come from humans. There is not an app for generating unique ideas.<p>I believe business ideas come in two major forms: “inside the box” and “outside the box.”<p>Have you ever …

Digital Marketing

5 Negotiation Tips From Steve Jobs | Inc.com

A series of emails about ebook prices between Apple and HarperCollins, including ones written by Steve Jobs, were recently released as part of the Department of Justice price-fixing suit against Apple and a number of major publishers. As the site Quartz pointed out, these offer some great insight …

Harper Collins

Tim Cook: 'You Should Rarely Follow the Rules' | Inc.com

On a recent visit to Duke University, Apple CEO Tim Cook was asked by a student, "When should we listen to our professors and when is it OK to break the rules?"<p>Cook smiled. "You should rarely follow the rules," he replied. "I think you should write the rules.<p>"I think if you do follow things in a …

Tim Cook

Idea Entrepreneur: The New 21st Century Career

There is a new player emerging on the cultural and business scene today: the idea entrepreneur. Perhaps you are one yourself — or would like to be. The idea entrepreneur is an individual, usually a content expert and often a maverick, whose main goal is to influence how other people think and …

Don’t Just Create Value; Capture It

In my recent HBR article, <i>The New Dynamics of Competition</i>, I present a new analytical tool called Value Network Maps, which I explain below.<p>These Maps are an outgrowth of exciting new work by strategy scholars developing a mathematical model of firm strategy that I refer to as the Value Capture …

Being an Entrepreneur When You’re Not Extroverted

“You really hate people,” said an ex to me during intermission at the theater, as we discussed our weekend plans. He, as always, wanted to get groups of friends together. I wanted, in contrast, a night to ourselves. “I do not hate people,” I said, angry and sad that it was <i>this</i> conversation again. …

Focus Your Strategy By Assessing Others’

There’s a well-known anecdote about Gil Amelio, the CEO of Apple Computer just before Steve Jobs’ return in the late 1990s. In a conversation with a reporter, Amelio compared Apple to a ship loaded with treasure, but with a hole in the bottom, leaking water. “My job is to get everyone to row in the …

How To Get Better at Spotting Opportunities

To be a successful entrepreneur – or really, a successful anything – you need to be able to recognize an opportunity when you see one. Specifically, you need to be able to identify a problem or gap, and come up with an innovative solution. (Of course you also need to be able to execute that …

A Futurist Looks at the Future of Marketing

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom <i>The Wall Street</i> …

The Era of the Buyer | Marketing Magazine

In B2B marketing, as in B2C, a revolution has been brewing over the past few years as the power of the buyer grows. This power struggle has seen …

Marketing

Danielle Tate - Founder and President of MissNowMrs.com

[quote style=”boxed”]Have good ideas every day, write them down and then make them happen![/quote]<p>Danielle Tate is the founder and president of …

Brides

3 Games To Help You Generate Business Ideas

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Too many people say to themselves: "I'm just not creative." But creativity is a skill that can be developed with practice and dedication. It's about solving problems and refusing to take no for an answer. The most creative people I know …

How to Plan and Shoot YouTube Videos for Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This is the second in a six-part series on how your business can get started on YouTube. In this installment, we examine how to plan and shoot your videos.</i><p>To create a YouTube video for your business, you can either hire a professional …

Free Yourself from Conventional Thinking

Groundbreaking ideas are no longer a luxury when success is contingent upon an organization’s ability to adapt, innovate, and improve. We need look no further than Kodak, Sears, or Sony for validation that status-quo thinking is the fast-track to failure. How, then, can organizations break free of …

Why the Lean Start-Up Changes Everything

Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start …

A Better Way to Think About Your Business Model

The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones. Leading global companies like GE, P&G, and Nestlé use the canvas to manage strategy or create …

Logos and the Psychology of Colour

In the process of building new brands, there are three steps that I love:<p><b>Naming:</b> The naming of your new brand can be fraught – but should be fun. …

The Brand Behind Your Buttons

Sometimes the most important aspects of brand experience happen below the level of our consciousness. Think of the sound that is made when you close …

Don’t Give Up

Creativity is hard work. Actually, work, life, everything is hard work.<p>For every 100 good ideas that you put up, you’ll be lucky to see one take root.<p>…

How to get your brand right

<b>Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers.</b><p>Avoiding these errors can help to ensure your …

Intellectual Property

How to use LinkedIn to promote yourself

<b>LinkedIn is a powerful platform for professionals to expand and stay connected with like-minded people; so having an active and up-to-date LinkedIn</b> …

LinkedIn

Visualise your KPIs

<b>Small businesses often lack the resources to manage information effectively.</b><p>Creating a dashboard detailing the business’ Key Performance Indicators …

Small Business

8 Pinterest boards worth creating for your business

<b>If you’re not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.</b><p>In her book</i> …

Marketing

7 things marketers should know about Tumblr

<b>As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies.</b><p>With …

Marketing