Shahla Ramachandar

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Your Math Is All Wrong: Flipping The 80/20 Rule For Analytics

I was deep into a presentation at a major retailer. In the darkened room, a lone hand shot up. “John, we spend 80% of our time on data load and prep. Only 20% is used to produce analytics. We don’t like that ratio.”<p>The speaker was right. About 80% of the analytics process is spent on data …

Adobe and Nielsen team up to deliver ratings for online TV & digital content

Adobe and media tracking company Nielsen are teaming up to add a new set of audience ratings for online videos and other digital content, the companies announced today.<p>Nielsen is probably best recognized for TV show audience ratings, which help advertisers understand what kind of reach a particular …

LinkedIn details Pinot, its new analytics system that powers its data applications

LinkedIn has developed a new real-time data analytics system dubbed Pinot, that the social network uses to develop various data-intensive …

What is big data good for? Incremental change, not big paradigm shifts.

Big data is messy data. It’s not enough just to collect it and count it, because there is never just one way to count it. Big data certainly doesn’t …

If you think Big Data's big now, just wait

We've been hearing a great deal about the power of Big Data over the last couple of years. The hype says that as we gather more data, we will be able to get better answers to business problems, but the data levels we have seen so far could pale in comparison to what happens when we start adding …