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How to Make Public Relations Drive SEO

Integrated marketing relies on being able to capitalize across channels and disciplines that were once, and often still are, perceived as unique …

Public Relations

The 5 KPIs that define a successful social CMO

So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking the walk. …

Marketing

10 essential skills for the future of PR

<i>This article was originally published on PR Daily in March 2016.</i> <br>A lot has changed over the past four years. In Internet years, that's an eternity.<p>In …

Public Relations

4 ways PR and marketing pros can lead like PewDiePie

In the information age, game-changing leaders can emerge from practically anywhere.<p>One of the most notable cases of this phenomenon has been gamer …

Small Business

33 Life Lessons We Learned From Home Design in 2015

This year, <b>we stretched the limits of how we nest</b>—to do so with more ambition, intentionality, and style than we ever have before.<p>Sarah built and stained her own table, Kenzi got down and dirty with paint and shelves, Amanda wallpapered a room, Leslie transformed her tiny kitchen nook, Alexis proved …

3 Tips for Turning a Company Into a Brand | Inc.com

Boosting online visibility has never been more important. Because of this, the number one job for companies online is building a unique brand and gaining credibility. No longer can companies create brands using old school tactics. In this smart era, the traditional form of branding doesn't work at …

Marketing

Complete Guide to Creating a Simple Yet Effective Social Media Editorial Calendar

<i>Learn why a social media editorial calendar is important and how to implement one in four simple steps.</i><br>___One of the best ways to <b>save your limited</b> …

Infographics

8 Updated Takes on Carrot Cake

If you love a classic carrot cake, then you’ll adore these recipes.<p><b>1. With cocoa.</b> Baked in a loaf, this carrot cake is made extra delicious with the …

Dessert

32 Genius Recipes for Thanksgiving

It's not too late to give this year's Thanksgiving menu a little genius boost. You can still take measures to save your turkey from overcooking, just by sprinkling salt on it ahead (peek at the 300+ comments and you'll see that this simple move will give you the best turkey you've ever tasted—even …

7 Ways to Go From a Boss to a Leader

Many people view the terms “boss” and “leader” as interchangeable — but they are vastly different. To determine which one you are, I encourage you to …

Self-improvement

6 Creative Ways to Integrate Social Media and Email Marketing

This story originally appeared on Buffer<p>Digital marketers—like you!—are all stars. You have your hands full with all the many ways to reach your audience. At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform.<p>Few people make buying …

Marketing

Study: ‘Influencer marketing’ on the rise

It’s no surprise that word-of-mouth marketing is effective, but when brand managers combine it with the power of social media, they see greater …

Public Relations

The 7 Avoidable Sins of Weak Leaders | Inc.com

Earlier this week, I posted The Ten Commandments of Leadership, so today I'll describe the flip side of the equation: the seven failure-producing, deadly sins that leaders too often commit. Here they are, with my prescriptions for overcoming them.<p>1. Gluttony.<p>Ever hear the saying "he's a glutton for …

Self-help

55 Digital Branding Tips for Authors

To help you navigate the digital marketing landscape and build your audience for your book, I put together a list of 55 things that can help you establish your brand over the long haul. You just may be surprised at how much you enjoy the journey of connecting with your readers and how building your …

Marketing
Public Relations

5 Employees You Need on Your Team | Inc.com

Most of us have a good idea, or at least a personal conception of what constitutes a "good employee." These are employees you've hired who show up to work, every day, on time, and do their job to the best of their ability. They don't waste time, they don't complain, and they contribute positively …

Employment

The 7 Biggest Mistakes You Can Make as a Leader | Inc.com

Leadership is a tricky path, and for inexperienced leaders, it can be intimidating. While every person's leadership style is unique, and no approach to leadership is perfect, there are certain critical mistakes that can compromise the respect and effectiveness of your team. For the most part, the …

Leadership