BGillustration

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9 Tips for Creating an Awesome Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When creating your brand, it’s imperative that you think about everything from your logo to color scheme to to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary …

Design Matters with Debbie Millman Featuring Target’s Chief Creative Officer: Todd Waterbury

Todd Waterbury is Target’s Chief Creative Officer. Todd has extensive experience in creating strategic, highly integrated marketing and design work …

Amazing Hand Lettering by Ged Palmer

Ged Palmer is a British designer who specializes in custom lettering. His fascination with letterforms began in his early years while painting …

You Are Who You Say You Are - Building a Brand Identity Part I

To start off the New Year I wrote about what your new year resolution should be for your startup, Improve your branding! In the last article I talked about the important elements of a brand and what your first steps should be. If you haven’t read it yet, go back, have a read and find your focus.<p>One …

The Curse of Literal in Logo Design [AQFG] | The Logo Smith

<b>One of the hurdles I find with some projects is a clients belief that the logo should 'literally' convey all and every possible meaning and</b> …

How To Decide What Ideas To Prototype

Instead of defaulting to groupthink, writes Google Ventures’ Jake Knapp, make sure you have the buy-in of the higher-ups–or you might regret it later.<p>[<i>Editor’s note: This is the fifth in a series of seven posts on running your own Google Ventures design sprint. Read the first part here, the second</i> …

Design

Product strategy means saying no

If you’re building a product, you have to be great at saying no. Not “maybe” or “later”. The only word is no.<p>Building a great product isn’t about …