Blake

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Why Modern-Day Unicorn Marketers Just Don’t Exist

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim, CEO of Mobile Monkey:The notion of the “unicorn” marketer …

Social Media Marketing

Don't Believe The Hype: Understanding Blockchain's Limits

Every relationship goes through a “honeymoon” phase—a bit of time, generally at the start of the relationship, where everything is perfect, dreamy, and mind-blowing. In technology terms, the public has been enjoying that phase with blockchain. Everywhere we turn, we hear about blockchain’s …

Blockchain

Emptiness as the fundamental principle of Design Thinking

The purpose of this article is to discuss <b>Emptiness</b>, as the profound principle of Design Thinking — a popular method allowing humankind to solve …

Spirituality

The Tried and True Laws of UX [with Infographic]

Just as there are cause and effect relationships, there are the laws of UX: predictable outcomes and human behaviors in UX a designer can use to …

British Philosophy

Eight Ways To Use Instagram Stories To Drive Engagement

Instagram Stories will turn two years old this month and is now up to 400 million daily active users. As the founder of a social media marketing agency, I have seen first hand how Instagram Stories increase engagement on the platform and give users and their brands another area of opportunity to …

Social Media

Meet Santiago Siri, the Man With a Radical Plan for Blockchain Voting

In a café on the Upper East Side of Manhattan, a one-time videogame developer turned political theorist named Santiago Siri is trying to explain to …

Blockchain

Most Frequently Used Typefaces Of 700+ Brands, According To New Study

Image via Icons8<br>Do brands get “edgy” when it comes to making font choices? Further, is there a difference between typefaces people like and typefaces …

Typography

23 Fascinating Bitcoin And Blockchain Quotes Everyone Should Read

Even though Bitcoin and blockchain are still in their infancy, they have both been the “talk of the town” as experts contemplate the potential ramifications—good and bad—for virtually every industry. As the leading cryptocurrency, Bitcoin is the first exposure many people have to blockchain …

Bitcoin

How blockchain solutions are changing the eCommerce landscape globally?

With the introduction of blockchain technology, several sectors including health, technology and finance have changed drastically. Several positive …

Blockchain

11 Blockchain Companies You Should Be Paying Attention To

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company …

Blockchain

The World Bank is betting big on blockchain-based bonds

The World Bank has announced that it has hired one of Australia’s biggest banks to manage what it calls the “first bond globally to be created, …

Blockchain

How Blockchain Will Disrupt The Healthcare Industry

It is not strange to find some folks explaining blockchain technology as a simple method of payment. Until this very moment, many people still do not …

Blockchain

Half Of Marketers Lack CX Connections With Millennials

About 52% of marketers participating in a survey about serving an exceptional customer experience (CX) to millennials said they must adapt to …

Customer Experience

How to Perfect Your Digital Marketing Campaign

Technology dominates every part of our lives, and it is impossible to imagine our society without it.This means it is imperative that we, as …

Marketing

Management AI: Natural Language Processing (NLP) and Natural Language Generation (NLG)

One of my biggest complaints about terminology in the industry is the claim that data from conversations is “unstructured data”. That is nonsense. After all, how do people communicate, either in voice or in a written language, if there was no structure that aids meaning? Syntax is the structure of …

Natural Language Processing

Infographic: 10 essential parts of highly ranked websites

When customers want to find you, are search engines offering your website as a top result?Digital marketers and PR pros must pay keen attention to …

Marketing

IBM-Maersk blockchain alliance cuts oceanic shipping times by 40%

Did you just get a TV from Tokyo or flowers from France? Blockchain, that potentially disruptive but much-derided technology, might have helped deliver the goods.<p>A blockchain-based IBM partnership with global shipping colossus Maersk has now expanded to include 94 partners, Big Blue said Thursday. …

Blockchain

What is blockchain?

Why is it so hard to find a good definition? Let’s start with the ABC.<p>Blockchain is now ubiquitous. We all talk about it. We all read about it. …

Blockchain

How Blockchain Could Transform the Customer Experience

Blockchain. Bitcoin. Cryptocurrency.It’s likely you’ve heard these terms mentioned in the news recently, but unless you work in banking, these terms …

Blockchain

The Seven Simple Principles of Conversion Centred Design (CCD) and How to Use Them

Oli Gardner – the Creative Director of Unbounce (a landing page builder for marketers), is an advocate of CCD. He says that deploying CCD makes each …

Interaction Design

How to Raise a Million Dollars on Kickstarter

Two entrepreneurs share how they raised more than a million dollars online.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I recently participated in a leadership program with a rockstar entrepreneur, Matt DeCelles. DeCelles is the cofounder and CEO of a designer eyewear company, …

Crowd Funding

The 3 Biggest Obstacles to Businesses Adopting Blockchain Technology

<b>Blockchain technology has the potential to improve how businesses operate, whether it’s for small</b> <b>retailers</b><b>, conglomerates, or anything in-between.</b> …

Blockchain

How to Use Hashtags the Right Way in 2018

Hashtags represent a big opportunity for brands to inform content creation strategies, attract new followers and be a part of relevant conversations.<p>In 2007, the first hashtag was created on Twitter, and with that, a cultural icon was born. Today, hashtags are used to invoke humor, fuel social …

Social Media

West Virginia to Offer Blockchain Voting Statewide in Midterm Election

Officials from West Virginia are bringing a blockchain-based mobile voting app to all 55 counties in the state in a move aimed to allow absentee …

Elections

5 Startups Using Blockchain To Disrupt Health & Wellness

These businesses are rewriting all the rules and putting you in control of your health data<p>Blockchain is full of potential. It promises to flatten hierarchy, dismantle institutions and give people control of their data and decisions. A wave of startups, powered by blockchain, are setting out to …

Genderless

The Blockchain Hype Bubble Is About To Burst

Image: Getty Images<p>Every few years a new technology trend emerges that garners headlines and attention in boardrooms. In almost every case, the hype …

Blockchain

The 7 Key Principles of Platform Design

To design Strategies that mobilize, in the XXIst Century<p>What is the best way to bring a <i>knowledge framework</i> and model to the world — <i>in the open </i>— to …

Innovation

Is Your Small Business Leveraging Its Google My Business Page?

Developing a social media strategy can be difficult as there are so many different platforms to choose from. Not every business needs to have an account on every platform. And it doesn’t make sense to have a social media account without a goal or purpose. That’s why, at BusySeed, we sit down with …

Small Business

3 Questions About AI That Nontechnical Employees Should Be Able to Answer

Articles about artificial intelligence often begin with an intention to shock readers, referencing classic works of science fiction or alarming statistics about impending job losses. But I think we get closer to the heart of AI in 2018 when we think about small and mundane ways in which AI makes …

Artificial Intelligence

I wore a 'Caucasians' shirt to expose the hypocrisy of racist logos

My hope is that people with privilege and the power to make change begin to truly assess who they are, what they support and what they stand (or kneel) for.<p>In an effort to turn a mirror back on people privileged enough to not have their respect challenged daily, I decided to wear a shirt that …

Washington Redskins