Brad Evans

65 Added | 3 Magazines | 6 Likes | 12 Following | 2 Followers | @bevans66 | Keep up with Brad Evans on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Brad Evans”

How to Get Your Customers to Recommend Your Brand to Others

Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.<p>Acquiring a new …

Blockchain explained: It builds trust when you need it most

Here's everything you need to know about the technology powering the bitcoin cryptocurrency today and, soon, a myriad of services that will change your life.<p><i>This is part of "Blockchain Decoded," a series looking at the impact of blockchain, bitcoin and cryptocurrency on our lives.</i><p>These days, we're …

Blockchain

How to Plan a Winning Marketing Strategy for 2018

With a few days of 2018 gone by, it is time to plan a brand new <b>marketing strategy for your business</b> in 2018. As a new year begins, it’s time to learn …

If Patents Don’t Do It, File a Trade Secret Lawsuit | Intellectual Property Expert Group

The patent fight between can hardly been escaped to anyone’s attention. The patent disputes involve both Standard Essential Patents as well as …

The Way Online Shopping Disrupted Retail, Blockchain Is About To Do To Freight And Logistics

Back in the 1990s, a young entrepreneur by the name of Jeff Bezos had an idea.<p>He wanted to bring the experience of walking into a bookstore and choosing a book, digital. Bookstores, he thought, were inefficient, and was a simple enough shopping experience to replicate for a customer sitting in …

Blockchain

New NAFTA must protect American innovation and creativity — not punish it

This week in Washington, D.C., diplomats from the United States, Canada and Mexico are re-negotiating the North American Free Trade Agreement …

How To Get Rid Of Dark Spots, According To Dermatologists

We grilled derms for the products that will really make a difference in your skin.<p>Just so you know: While Women's Health editors independently select all products we feature, product links may be from affiliate partners. That means if you buy something, Women's Health gets a portion of the proceeds.<p>…

What You always Wanted to Know about Food Crime but Were Afraid to Ask

FSM eDigest | August 15, 2017<p>What You always Wanted to Know about Food Crime but Were Afraid to Ask<p>By Andy Morling<p>I’m often asked whether my job, …

Border agents seize 36,000 counterfeit toy planes at N. Minnesota border

Tens of thousands of counterfeit toy airplanes were seized from a rail car trying to cross from Canada into the International Falls, Minn., area in …

Intellectual Property

5 Business Strategies To Boost Your First Quarter Sales

Stop wasting money on ads that don't work and start using these tips to make more sales.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You might have succeeded in turning a great idea into a business, but if you can't get people to purchase your product or service, you don't really …

Marketing

5 Types of Visual Content That Will Optimize Your Conversion Rates

Images and videos are the most direct, cost effective and simple way to engage an audience.<p>This story originally appeared on Bizness Apps<p>Visual content is just as important for your business as Dr. Watson is for the Sherlock Holmes story. Can Sherlock cope without Watson? For sure. Would the story …

Infographics

Sales Pitches That Win: 6 Key Ingredients | Inc.com

It's hard to make a sale if you have a lousy sales pitch. Delivering fresh pitches that allow your product or service to stand out from the others is job number one in sales.<p>So how do you incite interest rather than yawns? Here are six simple tips.<p>1. Keep your introduction succinct.<p>Don't begin the …

Customers

Why the 4 Ps of Marketing Might Be Outdated

The 4 Ps of marketing have been used for decades. But for modern B2B companies, they may be an outdated model.<p>The 4 Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4 Ps encourages a focus …

Marketing

New unclonable authentication system proposed by researchers

A team of European researchers have proposed a new type of authentication system that works in the same way as butterfly and peacock wings, and which …

Alibaba Group executive chairman Jack Ma has given an update on his company’s stance on counterfeits, in which he doubled-down on his commitment...

What our customers are saying<p>"There is no doubt that World Trademark Review is an important tool for people dealing with trademark matters"<p><b>Maria de</b> …

The Best Weight Lifting Advice For Men Over 40 | Men's Health

Suddenly, I felt embarrassed more than anything—like I was a washed-up ballplayer being asked to pitch Viagra or be a spokesman for a new line of “rich mahogany scented” adult diapers. The articles were so lame.<p>So I decided to write my own type of over-40 training article. If you’re a healthy man …

Logo Design Psychology

Learn more about Logo Design Psychology and Colour Theory to improve the effectiveness of your Graphic Design projects in Communicating with …

Logo Design

Logo systems: the future of logo design?

Technology has changed the landscape of the design industry drastically over the past 30 years, but the theory and approach to logo design has …

How to Write a Business Plan: A Step-by-Step Template | Inc.com

Creating a business plan is the first and most crucial step to building a successful company.<p>"A business plan is important because it communicates to everyone involved in the organization what the goals are, and how management plans to get there," says Drew Starbird, a professor of operations …

Small Business
Marketing

How To Create A Marketing Technology Blueprint

Marketers are being placed at the center of technology-related decisions with increasing regularity. While much has been written about the increased responsibility, there has been little discussion about how marketers can facilitate better technology investment decisions. To better understand how …

Data Mining
Customer Experience

What happens if famous logos reflect their own products?

Branding and logo design are the perfect way to create a visual touch point for products and services, but they don't always accurately reflect the …

3 Steps for Excluding Counterfeit Goods and Protecting Your Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Despite recent buzz around e-commerce giant Alibaba’s record-setting IPO, what is relatively unknown to everyday consumers is that the company is infamous for counterfeit goods being sold on its online marketplaces. Last year the company …

eCommerce

The 9 Best Marketing And Sales Analytics - Every Manager Should Know About

Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you can uncover new markets, new audience niches, areas for future development and much more. Let’s …

Marketing

7 Branding Resources to Boost Your Brilliance: Books, Talks, and Websites

When it comes to advertising your business, you need to create a brand that is going to be instantly recognizable. This is not always as easy as it …

Branding

100 Exercises You Can Do With a 10-Pound Dumbbell

Light weights aren’t just for lightweights<p>Don’t underestimate a 10-pound dumbbell. They can challenge your body in an entirely new way, especially if you’re used to lifting heavy.<p>Lighter weights target the small muscles that stabilize your joints—muscles that get overpowered by larger ones when you …

Muscle
Brand Marketing

How Are B2B Marketers Rethinking the Customer Journey?

The influence of social media continues to drive big changes in the customer journey and marketing funnel. Some of the main changes such as the use …

Marketing

Building A Modern Brand: Strategy, Creativity and Agility

Building brands in the mad men era was a relatively straight forward endeavor…<p>A brand needed to effectively communicate its value to the consumer, …