Social Media Marketing

By Beth Blecherman | Social media and growth marketing news and tips for those in the "business"....

How To Get An Ethereal Look In Lightroom

Today we are going to look at how to get an ethereal look in Lightroom. I'm going to take one of my photos and walk you through the process step by …

Tutorials

Some Republicans uneasy with Trump cutting off Brennan

Some Republican senators are panning President Donald Trump’s move to yank former CIA Director John Brennan’s security clearance, warning about the precedent it will set for national security.<p>Even as much of the GOP either backs the president or professes ignorance of Trump’s decision to revoke …

Donald Trump

10 Actionable Copywriting Tips That Will Make Your Content Powerful

There are over 87 million blogs published on WordPress.com <i>every month.</i><p>If you want to stand out from the crowd, your content has to be powerful. It …

Public Speaking

When Should You Expect to See Results from a Content Marketing Strategy?

“How long does it take for content marketing to work?”<p>I’m asked this simple, and completely reasonable question, often, and it always gives me pause …

Marketing

Build your brand: 20 unique and memorable color palettes to inspire you

<i>A unique color combination is a key way to express the personality of your brand.</i>Color plays a huge role in how your audience perceives you. Whether …

3 Low-Cost Video Tools for Social Media Marketers

Need to do more marketing with video? Looking for video tools that are easy to use? In this article, you’ll discover three tools to quickly and …

Infographics

Susan Sontag on Storytelling, What It Means to Be a Moral Human Being, and Her Piercing Advice to Writers

“Love words, agonize over sentences. And pay attention to the world.”<p><b>Susan Sontag</b> (January 16, 1933–December 28, 2004) spent a lifetime contemplating the role of writing in both the inner world of the writer and outer universe of readers, which we call culture — from her prolific essays and talks …

Literature

How Successful Marketing Writers Plan Their Content - Copyblogger

I never realized just how important it was to connect content with business goals until I had a particular conversation with a client.<p>The client, …

Marketing

How Click Fraud is Killing Your Blog Earnings and ROI

Most of us set forth on this grand quest of blogging, Internet marketing, and all the rest of it based on a certain set of assumptions.<p>We assume, for …

4 Step Guide to Online Marketing for Small Businesses

iStock by Getty ImagesOver the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing.Of course, …

Marketing

How to Use Google Data Studio to Report on Facebook Campaigns

Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll …

Analytics

The smart storytelling techniques you should try this year

For communicators, it can be demoralizing to see nonexistent traffic on your websites, low open rates on emails and poor engagement on social media …

Marketing

An Analysis of 43M Facebook Business Pages Shows This Is the Ideal Number of Times to Post a Day

Facebook's algorithm changes have radically changed the calculus for businesses.<p>If you've been on Facebook at all recently, either for personal use or to promote your business, you've no doubt noticed radical changes to the newsfeed. Posts by friends and family have been given pride of place, while …

Social Media

7 Psychology Facts That All Social Media Marketers Should Know

What do <b>psychology</b> and <b>social media</b> have in common?<p>A lot more than you might imagine! Believe it or not, there are some very scientific reasons that …

Social Media

How to Improve the Page Speed of Your Blog

Is your blog slow to load? Wondering if your site’s speed is affecting search traffic? In this article, you’ll discover how to assess and improve the …

Social Media

‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery

It’s easy to see how certain products lend themselves naturally to influencer marketing. They’re visually rich. Or fun to have. Or fashionable. (Or …

Marketing

The Best Performing Facebook Ad Formats for Small Business

Facebook offers small business owners an unprecedented opportunity to reach your ideal target market with your message. With the right Facebook ad …

Social Media

Why Marketers Can't Survive Without Investing In Omnichannel

Google recently announced a rebrand of its online advertising platforms, AdWords and the DoubleClick network. To sum it up, Google AdWords will now become Google Ads, DoubleClick Digital Marketing and Google Analytics 360 will join to become the Google Marketing Platform, and DoubleClick Ad …

Marketing

How to use social listening to leverage customer conversations

<i>Social media never sleeps, nor do the conversations happening around your brand. How can you make social listening a key part of your social media</i> …

On A Budget? Try These 10 Affordable (But Effective) Marketing Tactics

Post written by<p>Forbes Communications Council<p>Communications, PR, public affairs & media relations executives from Forbes Communications Council share …

Marketing

Need Press Coverage? PR is a Waste of Time and Money.

Businesses looking for press coverage need to change up their strategy.<p>Brought to you by Pressboard<p>Getting press coverage is never easy. For startups and small businesses, it can mean the difference between floundering in obscurity and becoming an overnight success.<p>Traditionally, companies have …

Public Relations

How Can I Find Customers in a Competitive Market?

Competition is a fact of life and business. But when you’re starting a new business—or strategizing for an existing one—competition can be …

Customers

A Network give you Reach, BUT a Community gives you Power!

<b>Networks Connect… Communities Care</b>A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected …

Hung Up

10 essentials for your social media marketing campaigns

It’s nearly impossible to run a successful business today without a social media strategy.<p>Unfortunately, social media marketing requires a lot more …

Marketing

The Ultimate Guide to Brand Awareness

Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?This is what brand awareness can do for a …

Marketing

20 Call-To-Action Phrases That Will Boost Conversion Rates Fast

Conversion optimization has always been a hot topic in internet marketing. To be honest, all of us already know the best call to action phrases or …

Marketing

Strengthen your video storytelling by following these trends

It’s never been more imperative for PR pros to effectively tell clients’ stories with video.Major platforms like Instagram and Twitter are going all …

Social Media

Why Your Retargeting Strategy Is Losing You Customers

If someone visits your product page but doesn’t purchase, or visits your email opt-in page and doesn’t complete the form, you’ve probably lost the …

A woman who pays Instagrammers and YouTubers for brands like Cosmo and Esquire says influencers can earn anywhere from $500 to $30,000 for a single post

Hollis Johnson/Business Insider<p><b>Brittany Hennessy, senior director of influencer strategy and talent partnerships at Hearst Digital Media, finds</b> …

Public Relations