Social Media Marketing

By Beth Blecherman | Social media and growth marketing news and tips for those in the "business"....

5 Low-Cost Ways to Get Started With Video Marketing

For the entrepreneurs with a big vision and a small budget.<p>In case you weren't aware, video marketing is a pretty big deal right now. 92 percent of smartphone users actively share videos with their friends, while over 60 percent of marketers and small-business owners said they'd be investing more …

Marketing

KFC Is Only Following 11 People On Twitter For A Totally Genius Reason

KFC’s Twitter game is finger lickin’ good.<p>In a marketing move that Colonel Sanders himself would have been proud of, someone on Twitter noticed the …

Marketing

Biggest drop in Facebook organic reach we have ever seen

<b>Facebook is testing radically different Explore Feed in six countries than in the rest of the world.</b><p>Facebook Explore Feed, is rolling out globally …

Facebook

16 Mistakes Bloggers Make When Building an Email List

You finally came through.<p>After reading a bunch of blogging guides telling you to start your own email list, you wondered what the fuss was all …

The Eisenhower Matrix Productivity Tool

The Eisenhower Matrix: a proven productivity framework for decision making, delegating & delineating what's important. Bonus: See how to make it a …

5 Ways to Use Social Media to Connect with Absolutely Anyone

Quit wasting your time on outdated networking tactics. Here's how to network on social media and massively grow your brand.<p>Let's face it. As an entrepreneur or small business owner, networking isn't always at the top of the to-do list. Between meetings, calls, and other daily essentials, it can …

Social Media Marketing

What I've Learned From Spending $10 Million on Influencer Marketing

Here's what you need to know to make the most of an influencer marketing campaign.<p>Influencer marketing is quickly becoming a key strategy for brands interested in tapping into new audiences via social networks. According to a recent study, over 90 percent of marketers who are engaged in some form …

Digital Marketing

2 Reasons Facebook's Latest Algorithm Change Will Impact Marketers

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers<p>Last week, the world got wind of the biggest Facebook algorithm change in years. …

Digital Marketing

5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line

Your brand image is unique. Make sure it has a voice to match.<p>Imagine you’re trying to choose a company you can trust to provide a service in your home. You do a web search and check a few sites, but the information each business provides is no different than any other: It’s generic and bland. You …

Marketing

Ashton Kutcher’s Simple Yet Brilliant Email Strategy

On the most recent episode of The Thrive Global Podcast, Thrive Global founder and CEO Arianna Huffington sat down with television and film actor, …

Ashton Kutcher

Aly Walansky - How To Pitch Me

Aly Walansky is a freelance writer who covers food, travel, beauty and other lifestyle topics and products for publications like Men’s Journal, Paste …

Marketing

How to build a business empire with Instagram

What does it take to succeed online? Shouldn’t real-world influence transfer into the digital world? The introduction of computers and smartphones has changed the business world and yet many still do not understand how new digital platforms fit into the business realm. These platforms are a new …

Marketing

How I Grew My Instagram Following from 430 to 433 in One Month!

Watch no less than 15 webinars and Facebook lives of IG growth experts who you can’t quite tell if they’ve actually ever had a successful business …

Philip Knight: “For an Entrepreneur, Every Day Is a Crisis”

| Saul BrombergerNot every Stanford Graduate School of Business alumni event has Nike co-founder Philip Knight being interviewed on stage by the dean …

Stanford University

How to Fight and Fix Your Car Like a Woman

I am woman, hear me roar, blah blah blah. Who needs all these female-empowerment books? After all, we are a nation where almost half the work force is women, where we outnumber men in graduation from college and make only 18 percent less than they do in median weekly earnings and … hmm. Well, the …

Feminism

Top 10 Free Graphic Design Software and Online Tools for Beginners

Graphic Design Software are infamous for being pricey and if you are just beginning your career as a Graphic Designer or are looking for casual …

Graphics

Converting Analytics Into Action: The Predictive Analytics Understanding-Activation Gap

Converting analysis into behavior-changing programs if often challenging for marketers. While descriptive analysis investigates what has happened in the past (i.e., what is the demographic profile of individuals who buy shampoo), predictive analytics uses existing data and trends to predict what …

Business Intelligence

How to shoot the best video on your smartphone

Release your inner Spielberg.<p>We all wield the miniature computers in our pockets to shoot endless photos...but what about video? While many of us do capture clips—spurred by improving camera quality, increased storage capacity, and the rise of "stories" formats on platforms like Snapchat and …

iPhoneography

5 social media trends PR pros must embrace

Social media tactics are a must for any well-rounded PR or marketing campaign.<p>However, how can you stand out in the sea of content and messages …

Social Media Marketing

Using the Twitter Power-Up

Using Facebook’s Ads Framework as a Standard for Social Selling

Whether you’re fan of Facebook or not, you’ll probably agree with one thing: Facebook leads the way when it comes to social media advertising.<p>With …

Digital Marketing

The Content Strategies of 13 Instagram Icons

If you're looking to engage your audience and keep them coming back from more, start with these tips.<p>A good content strategy leaves your reader, viewer or follower engaged, informed and most importantly, hungry for more. It's especially important when starting out, and once you find a plan that …

Social Media Marketing

Instagram opens its shoppable posts feature to retailers on Bigcommerce’s platform

Businesses based in the United States that use Bigcommerce now have access to Instagram’s shoppable posts, the e-commerce platform announced today. This is one of the latest steps in Instagram’s gradual roll out of the feature, which began testing last November.<p>Merchants who use Instagram shoppable …

eCommerce

More Emails, More Sales? The Surprising Argument For Aggressive Email Marketing.

Don't worry about annoying your customers. The data says they don't hate email.<p><i>D</i><i>on’t annoy your customers.</i> If there’s a cardinal rule of email marketing, that’s it. Thus, most marketers describe the ideal email strategy as a careful balancing act between frequency and engagement. Sure, you need to …

Marketing

4 Online Marketing Trends You Need to Know

Each one of these trends could sky-rocket your online revenue.<p>Marketing is all about finding and implementing the latest trends that will attract customers and increase revenues. As consumers change habits, the market adjusts accordingly. The web, social media, and the emergence of video is …

Digital Marketing

Four Examples of Retail Brands Killing it With Content

As more and more retail brands and department store giants close shop and reduce locations this year, the rest of the retail industry is scrambling. They've got to find ways to unlock the keys to survival and growth.<p>What is happening to the retail side of things?<p>Needless to say, retail isn’t what …

Marketing

The 9 Best Free Online Big Data And Data Science Courses

Demand for skilled data scientists continues to be sky-high, with IBM recently predicting that there will be a 28% increase in the number of employed data scientists in the next two years.<p>Businesses in all industries are beginning to capitalize on the vast increase in data and the new big data …

Big Data

How to Create a Social Media Marketing Strategy From Scratch

Here's a blueprint for a successful social media marketing plan.<p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it …

Social Media Marketing

10 Marketing Influencers That Every Entrepreneur Can Learn From

Keep up with the trending social media topics with these influencers.<p>Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing and influencer marketing are just some of the newest developments. Machine learning, artificial intelligence (AI) and voice …

Digital Marketing