Social Media Marketing

By Beth Blecherman | Social media and growth marketing news and tips for those in the "business"....

27 things to know before you work in social media

I’m immersed in social business every day.<p>I spend as much time on my computer as some people spend in their shoes. I rarely talk about “social media” …

Social Media Marketing

Facebook TV is happening, rivaling Netflix and YouTube

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.<p>When I talk to small-business owners, they often tell me they're “doing” social-media marketing. I’m always glad to hear this, …

Social Media Marketing

The Best Video Strategy for Every Stage of Your Buyer’s Journey

Planning out a video strategy?<p>Then you know that there are six words that always stand out from the rest:<p><b>Create content that people will …

Marketing

The August 2016 CMO Survey Results | Deloitte US | CMO

The CMO Survey’s latest results are now in! Whether you want to know how your company stacks up to others in terms of primary marketing …

Decoding the Path to Purchase

<i>Autonomous analytics can help organizations sift through large amounts of data to predict outcomes, target accounts, and personalize the customer experience.</i><p>Marketers have access to vast amounts of customer data. Consider that every minute, for example, internet users:<p>Conduct 2.7 million Google …

Machine Learning

3 Ways To Dramatically Improve Your Business’ Twitter Feed

If you are in charge of a business or brand which uses social media as a free means of marketing to many millions of people, you are not alone. …

Social Media Marketing

What Is the Real Cost of Instagram Influence? (Infographics)

There was a time when social media was considered a low-cost method for engaging with customers and prospects. With its maturation as an advertising …

Influencer Marketing

A Reference Guide to Marketing On All Social Channels [Infographic]

by Alex D'Amore | February 14, 2017<p>Our friends over at Ucraft put together this stunning infographic showcasing the core elements of success on any …

Marketing Tools

Marketing Automation<p>Marketing automation is a big growth area and if you haven’t invested in a marketing automation tool now is the time to do so. …

What Brands Should Do to Ensure That Their Videos on Twitter Attract Attention

Keep it short, strike quickly and do it in the morning. A study of videos from brands by Twitter and Omnicom Media Group this week arrived at those …

Advertising

Why Traditional SEO Is Dying

Life seemed simpler back in the early days of online search. Users relied on search engines to look up information, instead of apps and social media channels like they do now. Back then, brands simply needed to insert the right keywords in the right places to rank well in search results. But, …

SEO

Pinterest’s president talks search and getting marketers to buy in

Pinterest is making a big bet that it isn’t too late for it to become a go-to platform for marketers.<p>After a slow entry into advertising, Pinterest …

How to Build Your Business by Connecting with Influencers on Twitter

Twitter is a great tool for expanding your network.<p>Every business owner seeks to boost their market share and find new audiences for our products and services -- it’s how we stay profitable. One of the best ways to reach new people is to connect with an influencer who can share with their …

Social Media Marketing

5 Proven Growth Marketing Tips To Double Your Sales

There is a saying that if you aren’t growing you’re dying.As an entrepreneur that mindset is vital for survival. Growing sales in todays digital …

Growth Hacking

Pinterest’s Lens app turns your phone’s camera into a search bar

Pinterest's version of Google's Goggles will roll out to iPhone and Android users in the U.S. sometime soon.

Pinterest

How Business Intelligence Is Being Disrupted for the Better

The volume and complexity of data requires a systematic organizational effort to derive its maximum benefit.<p>For years, business intelligence (BI) has been the industry standard for helping leadership gain visibility into business operations and make data-driven decisions. Many companies saw the …

Big Data

Twitter Opens Up Its Analytics Platform To The Public

Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets.<p>The change was spotted by Christopher Penn, vice president of marketing technology at …

How to Build the Best Marketing Strategy You Can Using Only Free Tools

With what is available for free, there has never been a better time to bootstrap a startup.<p>As an entrepreneur, it is more important than ever for you to create an efficient marketing strategy. Because startups often have low budgets, finding the right marketing stack that covers the variety of …

Digital Marketing

This Generation Will Be Fine: Why Social Media Won’t Ruin Us

When people express concern about how smartphones are damaging our young people, I laugh. This anxiety that the internet is going to ruin <i>real</i> human …

Social Media

Twitter loses ad revenue despite rise in number of users

Shares fall 10% in early trading after company’s final-quarter report reveals losses of $457m despite cut in workforce<p>Shares in Twitter slumped after the social media website reported a decline in income from advertisers in the final three months of the year, despite an increase in the number of …

Markets

How to Boost Your Blog Revenue Fast Using One Dead-Simple Strategy

You know what’s tougher than having a blog with decent traffic?<p>Most bloggers are probably afraid to say this out loud, but they spend a lot of their …

Digital Marketing

Google makes it easier to see and share publishers' real URLs from AMP pages

en_US<p>article<p>New anchor button enables copy-and-paste of URLs directly to publisher …

Google

Sex doesn’t sell any more, activism does. And don’t the big brands know it

From Starbucks supporting refugees to Kenco taking on gangs, big businesses are falling over themselves to do good – and to let us know about it<p>Three days ago I hadn’t heard of Lyft. Not until I was greeted on Monday morning by a right-on colleague demanding to know if I’d deleted my Uber app and …

Advertising

Brands capitalize on live video on Snapchat, Instagram for Super Bowl LI

The biggest sports game of the year will take place in Houston, Texas later today as the New England Patriots face off against the Atlanta Falcons. …

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.<p>Want to get over two billion (yes, with a “B”) social impressions nearly a week before your commercial spot is aired? That’s is what Avocados From Mexico (AFM), in its third year …

Advertising

How Brands (Sometimes) Select Influencers for Campaigns

P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid

Most Popular<p>Procter & Gamble Co., the nation's and world's biggest advertiser, is laying down the law for digital media players and agencies in a …

Advertising

10 Mistakes Newbies Make with Paid Facebook Ads

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”<p>The platform’s success is due, …

Digital Advertising