Social Media Marketing

By Beth Blecherman | Social media and growth marketing news and tips for those in the "business"....

There Can Be No Denying It: Bots Are Now Marketers

With the rise of conversational experiences, just about every business function—from marketing to commerce to support—must be redesigned to be …

Marketing

7 Ways to Create a Killer Marketing Video (Infographic)

Here's how your business can use video to better engage your audience and tell your brand's story.<p>Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits …

Marketing

The underrated power of online communities for growth • Kevin Indig

Controlled online communities are the most underestimated tool for <b>growth</b> and <b>product development</b> in the startup world. When you’re a Fortune 500 …

Malcolm Gladwell

How To Measure The Success Of Your Brand Building Campaigns

Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail.<p>The holy grail so for all companies should …

Why You Need To Build A Community Before Launching

<b>There are two ways you can launch.</b><p>Launch in a rush.<p>Panic. Spam everyone you know with Tweets, Facebook updates and emails.<p>Hope and pray that you’ve …

Marketing

The Ultimate Guide to Marketing Your Twitter Event

If your brand or company is active on Twitter, you’ve probably come across a series of tweets on your timeline with a specific hashtag. These usually …

Social Media Marketing

The costs, and benefits, of the influencer economy

Influencers on social media have the power to control retail brand conversations and impact consumers' purchasing decisions. But what price are …

Marketing

5 B2B Marketing Trends That Will Make You Rethink Your Webinar Strategy

Let’s talk about the 80/20 rule. When it comes to webinars, you probably spend 80% of your resources on the actual webinar and only 20% on your …

Digital Marketing

Free Online Storyboard Maker

Craft a storyboard that communicates your ideas clearly and effectively.<p>Make video production easier with a perfectly crafted storyboard<p>When it comes …

Infographics

How to Create Winning Instagram Stories

Shares 0<p>Instagram Stories are one of the most creative types of video out there. They can be quick and spontaneous or planned out to the smallest …

Instagram

6 Proven Facebook Advertising Offers You Can Use to Attract More Business

No need for guesswork here: Use one or more of these Facebook ad strategies to grow your business.<p><i>The following excerpt is from</i> <i>Perry Marshall</i><i>,</i> <i>Keith Krance</i> <i>and Thomas Meloche’s book</i> Ultimate Guide to Facebook Advertising. <i>Buy it now from</i> Amazon | Barnes & Noble | iBooks | IndieBound<p>We've identified …

Marketing

This Designer's Instagram Savvy Led to Partnerships With Microsoft and Target

Joy Cho discusses her tricks for Instagram success and bringing happiness to your followers every day.<p>In 2005, Joy Cho started a design blog called Oh Joy to bring moments of happiness and delight into her readers' lives. But what began as personal hobby has grown into a design company and …

Social Media Marketing

8 Simple Steps to Help Your Business Get Started on Instagram

Over five million businesses use Instagram to tell their stories visually, connect with their fans and build their brand.<p>This story originally appeared on Buffer<p>More than 500 million people use Instagram every day, and over five million businesses use Instagram to tell their stories visually, …

Social Media Marketing

Incredibly This Software Can Turn Your Blurriest Photo Into Something That's Razor Sharp

Instagram ready.<p>It’s not just your grandma who still can’t use her smartphone, we are all guilty of producing dark, grainy, oversaturated and …

Machine Learning

So, You've Created a Website: Now, What?

Even if your content is amazing, and your offers competitive, you still have to promote your brand. Here are eight ways how.<p>It’s almost 2018, and all the years (so far) that we've enjoyed web-based technology have produced an abundance of website builders available to help any of us, from aspiring …

Marketing

The 5 Best Tools for Social Commerce in 2018

Driving just 2 percent of retail sales, social commerce isn’t much of a sales powerhouse yet, but signs are good that it will be.<p>Social media …

eCommerce

What 10 Years Of Content Marketing Did For This Startup

True believers say content marketing has enormous long-term benefit. Skeptics say it’s just the latest marketing fad. As a startup or small business, do you go all in or go another route?<p>If you’re not sure whether content marketing is for you, here’s the story of a startup that’s now <i>10 years</i> into …

Digital Marketing

The State of Social Media Marketing in 21 Instagram Posts

| Mar 29th 2017<p>Last week members of the Adobe Spark team joined more than 3,000 social marketers and business owners at Social Media Examiner‘s …

Social Media Marketing

A Roadmap To Great Content - From Idea To Viral Post - Point Visible | Content Marketing Agency

Content creation is a long process. It starts with a creative thought, a note scribbled on a piece of paper or an interesting article you stumbled …

Digital Marketing

16 Ways To Encourage Your Team To Live And Breathe Your Brand Message

One of the most important elements of a successful company is a unified brand message. This message should embody the essence of your business – what it does and why it exists – and everyone on your team, from the interns to the C-suite, should live and breathe this message day to day.<p>Of course, …

Marketing

Be Transparent. FTC Disclosures at a Glance.

Eight years ago when I started blogging for pay, things were pretty simple. Back then, I would write a sponsored post, share it on social, and get …

Marketing

Can Real Life Compete With an Instagram Playground?

About three months ago, Beyoncé dumped a batch of Mother’s Day posts into her Instagram feed. They featured the then-pregnant singer and her daughter …

Katy Perry

Audience Network can help Media Publishers make more

Audience Network has paid $1+ billion dollars to publishers and app developers last year. Are you ready to speed up your content monetization?

24 Hidden Facebook Features Only Power Users Know

Facebook has been around for awhile, but there are probably a few tricks you don't know about.<p>PCMag reviews products independently, but we may earn …

Facebook

Google Is Quietly Building a Facebook Page Killer for Local Businesses

In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, …

Advertising Industry

How to Use Snapchat Like a Pro

Snapchat has evolved from being an app with a handful of obvious naughty uses to a social media platform where you can both broadcast your life and …

iOS

The Changing Dynamics of Black Friday | eMarketer Retail

In Manhattan's Herald Square on Thanksgiving night, shoppers thronged stores from Macy's to JC Penney.<p>Awa Diaby, a 33-year old hairdresser, was one …

eCommerce

Is Organic Social Media Marketing Still Relevant? - eMarketer

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Social Media Marketing

9 Ways to Make Money On Instagram

Instagram started out as an image-sharing app with only a tiny workforce.<p>It found a sweet spot in modern society that combined vanity, social …

Social Media Marketing