Social Media Marketing

By Beth Blecherman | Social media and growth marketing news and tips for those in the "business"....

Five Ways To Attract More Customers To Your Website

In a sea of never-ending changes to the digital landscape that we call the internet, there seems to always be a new way to market your business and attract new customers to your website. While newcomers to the field of online marketing seem to chase one strategy after another, the veterans in the …

Content Marketing

7 Tools That Make Interactive Content Creation Easy

Engage your audience and customers with these simple and fun-to-use tools.<p>Interactive content is fast becoming the go-to strategy for the biggest brands in the world. According to a survey by Content Marketing Institute, 53% of marketers already use interactive content, and they expect that number …

Content Marketing

If You Aren't Doing Content Marketing, You're Missing The Boat

The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently.<p>You need to read it.<p>Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll …

Content Marketing

3 Ways To Dramatically Improve Your Business’ Twitter Feed

If you are in charge of a business or brand which uses social media as a free means of marketing to many millions of people, you are not alone. …

Social Media Marketing

Instagram opens shoppable organic posts to more businesses in the US

Instagram will enable more US brands to sell products through organic photos using a new in-app tool.

eCommerce

A Guide to Using Live Chat to Grow Your Business

By Ambi Moorthy & Sujan Patel<p>The internet has changed the way we buy, beyond all recognition. Before<br>e-commerce, we shopped using three distinct …

6 Google Analytics Data Points You Can Use to Drive Content Campaign Success

There’s a lot of reasons why content marketing is becoming such a popular tactic to connect with audiences. For one, content marketing leaders experience 7.8 times more site traffic than non-leaders.<p>But how do you know your content campaigns are paying off? Google Analytics (GA) is a powerful tool, …

Digital Marketing

6 Steps to Writing Copy That Actually Converts

Most of the time, the art of exceptional copywriting boils down to understanding how to trigger action and emotion in your readers.<p>You could be the most incredible writer in the world, but that enviable talent won't do much for you as a businessperson if you're not turning your site traffic into …

Content Marketing

What influencer marketing can learn from PR’s history

Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the …

Influencer Marketing

Facebook, Google to Lead U.S. Digital Ad Market to 16% Growth This Year

Total digital ad spending in the U.S. will increase 16% this year to $83 billion, led by Google’s continued dominance of the search ad market and Facebook’s growing share of display and mobile ads, according to eMarketer’s latest forecast.<p>Google’s U.S. revenue from digital ads is expected to …

Facebook

10 things marketers need to know about AI

For years, marketing was considered more art than science. But more recently, as marketing automation software has proliferated, marketers have had …

Artificial Intelligence

The Best Technology Tools for Content Marketing

These are the tools that I use to address three critical content marketing areas -- strategy, creation and distribution.<p>The rate of content creation is growing exponentially year over year and content marketers now face more competition than ever before. Media publishers, other organizations and …

Content Marketing

10 easy steps to help your business flourish on Facebook

Whether your business is new to Facebook marketing or just in need of a refresh, columnist Will Scott's Facebook tips will help you build a vibrant …

Social Media Marketing

Why All Brands Should Be Selling on Social (And How to Do It)

Improve brand recognition, build a loyal customer base, and drive more sales with social media.<p>Let's talk data. The average person spends 118 minutes a day on social media sites like Facebook (which boasts more than 1.5 billion active users worldwide), Twitter, Instagram, and Snapchat, while 74% of …

Social Media Marketing

Sales Funnel Guide: 4 Keys to Success

A sales funnel, sometimes referred to as a marketing, purchase or revenue funnel, is a graphic illustration of the overall journey that a prospect …

139 Fresh Instagram Facts: The Science of What Works [Infographic]

Several years ago, we shared with you our top seven actionable tips for Instagram strategy. Well, that was nearly three years ago, and while we’ve …

Instagram

Three ways to use fomo in social media marketing

Features | Gender Politics<p>By Madumere | 10 March 2017 | 1:21 am<p>social media marketing<p>Whether we’d like to admit it or not, social media has …

3 Steps for CEOs Eyeing Social Media Success (Infographic)

So, the CEO of your company wants to dip his/her toes into the social media pool? MDG Advertising has three suggestions.<p>MDG Advertising shared the …

Advertising Industry

How to Market More Effectively in a Mobile-First World

Imagine you’re a marketer for a chain of retail stores, and rather than opening your doors and welcoming customers with a friendly smile, your staff …

Marketing

7 Components of a Successful Brand Logo

<b>The Branding Experience</b><p>Why do some brands tank while others succeed overnight?<p><b>“</b><p>“Brand is a perception and perception will match reality over time.” …

Marketing

4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand

Elon Musk used video to break down barriers. So did YouTube's Susan Wojcicki, and PepsiCo's Indra Nooyi. You can, too.<p>The power of video to forge a personal connection with viewers cannot be overstated. Video offers huge potential to break down barriers and attract new members of your tribe. What's …

Susan Wojcicki

Organic Marketing Vs Paid Advertising: Who Wins The Traffic Game On Social?

Organic Social Marketing or Paid Social Advertising?<p>Which is the more effective traffic generation and customer acquisition channel between the two? …

Social Media Marketing

10 Pro Tips for Creating The Perfect Whiteboard Animation Video

Are you familiar with whiteboard animation videos?<p>If not, this is a process in which <b>a story is told using drawings on a whiteboard</b>. The artist draws …

Education Technology

24 Ways to Improve Your Lead-Generation Efforts so you can Make More Money

It’s a tale as old as time. Sales thinks the leads they get from marketing are lacking, while marketing thinks sales isn’t working hard enough to convert them.<p>The truth is, filling your pipeline with sales-ready leads gets harder every day. Social media, online review sites, and other influencers …

Digital Marketing

How to Get Almost Two Thousand Email Subscribers in Less Than 30 Days

Last year, I launched my first email course on the topic of finding a profitable idea and in the first month after it was live, the free course had …

Digital Marketing

6 Ways to Elevate Your Brand on Social Media

Consider a community management approach to your social channels.<p><i>By Kelly Ehlers, president of Ideas That Evoke.</i><p>Today's digital workplace is equipped with more resources than ever to help brands understand their end consumer, and yet, in spite of research studies and SWOT analyses, brands are still …

Social Media Marketing

Proven techniques and must have tools to get closer to you customers

When your days are spent writing code for a new application with an aggressive deadline, you barely have time to step outside for coffee. It’s not like you don’t love what you do: You love the intellectual exercise of building new technology whether you’re building a VR game or a SaaS app for the …

Product Management

Shazam turbocharges its music recognition app with new augmented reality platform for brands

Shazam, known for its eponymous music recognition app, has launched a new augmented reality (AR) platform for brands, artists, and users around the world.<p>Founded in 2000, Shazam offers a mobile app that lets you identify songs playing in the background by tapping a button. But it has long since …

Augmented Reality

5 Ways to Use Psychology to Increase Social Engagement

Ahh, psychology. It’s all the rage these days.For good reason. Understanding how your customer’s (and your own) brain works can help you provide …

Social Media Marketing