Social Media Marketing

By Beth Blecherman | Social media and growth marketing news and tips for those in the "business"....

8 Ways to Create an Instagram Campaign That Will Blow Up Your Brand

Do you want to start an Instagram campaign?<p>If so, you need to do it right.<p>Instagram is an exciting platform, and it’s one of the fastest growing out …

Marketing

Why The Internet Is Going Crazy Over This Mattress

Casper is only three years old and has already developed a cult following — notorious for disrupting the $14 billion mattress industry and completely …

The complete guide to getting the Twitter handle you want

Registering or buying an internet domain is a pretty well established process. But getting the Twitter username that you want for yourself or your business can be much harder, and in some critical ways, difficult to navigate.<p>That’s because Twitter distributes usernames—they’re the text after the @ …

Social Media

How to optimize for Amazon, one of the world's largest product search engines

Unlike traditional search engines that are used to find more general information, consumers typically use Amazon to search for products. And, …

SEO

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign

Content marketing campaigns have many names, but only one goal: company growth.<p>If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride <i>It’s a Small World</i>. While it may have taken you days of agony and despair to remove that oddly catchy tune from your …

Digital Marketing

The 20 Most Effective Bodyweight Moves For Strong, Toned Muscles

While lifting weights is great for building muscle and helping with weight loss, don't discount the benefits of basic bodyweight moves! They often require using more than one muscle group, so they're effective and can save you time in the gym. And since there's no equipment needed, you can do them …

Workouts

One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing

How you can take advantage when everyone else is focused on social.<p>Noah Kagan was the 30th employee at Facebook, so he knows a little about social media. But, he might surprise you, because he doesn't say Facebook is the best way to market and connect with your audience. It isn't Twitter, Instagram …

Marketing

Instagram Will Organize Comments Into Threads To Make Them Easier To Follow - Tubefilter

If <b>Instagram</b> comments currently read like something of an unintelligible mess, the photo and video-sharing platform is taking steps to make the …

Viral Videos

AP Definitive Source | How to describe extremists who rallied in Charlottesville

A makeshift memorial sits in Charlottevsille, Virginia, on Aug. 13, 2017, a day after Heather Heyer died when a car rammed into a group of people who were protesting a white nationalist rally in the city. (AP Photo/Steve Helber)<p>Another recent area of confusion is the degree of overlap between the …

Racism

How to Copy the Best Google AdWords Campaigns

Google AdWords can be overwhelming the first time you use it.<p>It’s like a faucet if you think about it.<p>The best part about AdWords is that you can …

SEO

21 free image sites to spruce up your visuals

To keep pace online, PR and marketing pros should have an arsenal of images.<p>Much more than mere aesthetic afterthoughts, compelling visuals can boost …

Graphics

Smiley emoji in your work emails are making you look incompetent :(

Emoji have invaded our texts, Slacks, and even our business emails. But, a new study suggests that including emoji in your work emails may be making you look incompetent. Not ideal, TBH.<p>Researchers at Ben-Gurion University of the Negev in Israel found that professional emails which feature "smiley" …

Ben-Gurion University

Amazon, Google, and Facebook Just Launched 3 New Tools. Here's What You Need to Know

Silicon Valley's biggest names have rolled out new features that can be a real boon for brands.<p>There's no summer vacation in Silicon Valley--or at least that's how a few major players are making it seem. Within the past couple of months, Amazon, Facebook, and Google have all introduced new …

Facebook

10 Powerful Plugins for Integrating Social Media into WordPress

These days, no website should go without at least some basic social media integration. If you’re a content creator, then enabling readers to share …

Social Media Marketing

The Changing Face of B2B Marketing

There have been interesting shifts in B2B in the past two years. What's changed? To find out, we surveyed B2B decision makers about their research …

Marketing

How To Get An Influencer To Talk To You

<b>Step 1:</b><p><i>Put yourself in their shoes.</i> They have something everyone wants (including you) a large following, influence, etc. Everyone and their mother …

Networking

How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.<p>Stories are an …

Graphics

These 4 CMOs Are Transforming Marketing in a Multichannel World

Patrón Spirits CMO Lee Applbaum is laser-focused on keeping his liquor brands on the cutting edge of marketing. But like many of his industry peers, …

Customer Experience

How to Curate Content That Will Help Grow Your Brand

Let’s face facts.Putting together even the most basic marketing campaign can take a toll on you.Forget about having enough manpower. There’s no …

Digital Marketing

How To Create Content That Hooks Your Prospects and Keeps Them Engaged

Try being a little weird, like the guy who wrote, "20 Ways to Be Just Another Mediocre Blogger Nobody Gives a Crap About.".<p>Guest Writer<p><i>Seize</i> is a word that aptly describes what we're all attempting to do with content these days. If you can't seize someone's attention, you're out of luck in this …

Digital Marketing

How to Build a Personal Brand with Podcasts and Webinars

“Building a profitable personal brand online is not a sprint and something that happens overnight. Don’t aim for perfection early on. Instead, allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear …

Branding

How a Spur-of-the-Moment Photo Led to This Couple's Iconic Work Being Featured in Times Square and Around the World

Husband-and-wife duo Murad and Nataly Osmann are the brains and hearts behind the Instagram project #FollowMeTo.<p><i>In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success.</i><p>Murad Osmann had already abandoned his …

Instagram

Creating Your 2018 Marketing Budget [Guide]

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask …

Digital Marketing

Evergreen Content Is the Secret to More Traffic. Here's the One Reason Most Evergreen Content Fails.

Content Marketing<p>The secret to content that keeps drawing an audience over the long run is that it is genuinely helpful.<p>Aaron Orendorff<p>Guest Writer<p>Whether you're in commerce or content, we all want more traffic. The reason is obvious and painful. For ecommerce, lack of traffic is the number one …

Digital Marketing

Sorry Snapchat, it’s time to say goodbye

I’ve been a Snapchat power user for the past four years. But, because Instagram has won my heart, I’m saying goodbye to the little ghost taking up 460 MB on my phone.<p>I first heard of Snapchat’s controversial disappearing messages back in December 2013. I was skeptical of the concept, but at the …

Marketing

Report: More than 77 percent of moms are influenced by social media

Marketers, don’t underestimate the power mothers hold.<p>New data from SCG Advertising and Public Relations show that the consumer group is a powerful …

Public Relations

The Complete Guide to Snapchat Ad Targeting [Infographic]

As with Facebook ad targeting, Snapchat ad targeting can be a powerful way to target very specific audiences. However, it can also be an overwhelming …

Advertising

If Your Aren't Using Social Media This Way, You're Leaving Money on the Table

Building an audience organically is time-consuming and painful. Unless you use this hack.<p>Here's the thing that all the social media gurus always leave out of their pitch: building an audience is tedious, time-consuming, long term and definitely not free. The same marketers who say, "You can't build …

Social Media Marketing

23 Amazing Online Marketing Tactics for Small Businesses With Low Budgets

If you’re reading this, I assume you’ve heard of the Internet.Most people have.At the time of writing this, InternetLiveStats shows that over 3.6 …

Digital Marketing