Social Media Marketing

By Beth Blecherman | Social media and growth marketing news and tips for those in the "business"....

EdenFried.com

These 4 Social Media Tips Will Save Your Small Business from Failing

Adopt a future-proof social media strategy and protect your business from failure.<p>The online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn't pull you under is more important than …

Small Business

Why Bloggers and Influencers Should Celebrate the Launch Of #SheDoesGood

Over the past decade, I’ve watched the power of bloggers and influencers grow and witnessed the evolution of an industry. Brands now recognize the …

Why Pinterest doesn’t want users to spend more time with the brand

For most brands dwell time is a key indicator of engagement. But for Pinterest president Tim Kendall, making people stay on the site longer means the …

Marketing

The Beginner's Guide to Facebook Advertising

<i>Chapter</i> <b>1</b><p>In this first chapter, you’ll learn why Facebook has become one of the most powerful advertising platforms for Web marketing. Read this …

Facebook

How To Grow Your User Base With Lookalike Audiences and Email Marketing

Imagine throwing $3 million into Facebook advertisements. Not into a house, or a yacht, or a really nice car.<p>Noah Kagan, SaaS founder of AppSumo, has …

Digital Marketing

How I Made .25 cents Blogging Last Month

(This post contains affiliate links. Please read my disclaimer for more information)<p>Hi Friends! Welcome to my income report for the month of May.<p>For …

Pinterest

Navigating the long, slow SaaS ramp of death

<i>Founder's Journey is a weekly podcast where we take each article we write and record an audio version with commentary. A rating on iTunes goes a long</i> …

How Bots Are Inflating Instagram Egos

I posted a picture in March of the New York Times headquarters looking serene before a snowstorm to my Instagram account. The photo attracted 11 comments, all from strangers. “Very nice!” a monthly cocktail delivery company in San Francisco wrote. A cosmetic tattoo artist in Vancouver, British …

Influencer Marketing

Time Warner Signs $100 Million Deal With Snap for Shows and Ads

Two-year Time Warner-Snap pact includes commitment for up to 10 original shows a year<p>New shows featuring the likes of Ellen DeGeneres, Samantha Bee and Wonder Woman may soon be coming to Snapchat.<p>In a wide-ranging deal with Snap Inc., Time Warner Inc.’s Turner cable channels and the Warner Bros. …

Warner Bros

How Technology Will Transform Advertising

Andrew Essex, CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival, and former CEO of the advertising agency Droga5, discusses his book, <i>The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come</i> <i>.</i> Essex argues that technology has made traditional advertising …

Advertising

Twitter bots get enterprising, courtesy of Sprout Social

These days, the idea of bots on Twitter might be associated more with accounts that auto-Tweet, auto-like, and auto-retweet messages, or are corralled into large armies that follow people and do other things en-masse. But as the idea of artificial-intelligence- driven messengers starts to take hold …

Customer Service

A millennial’s guide to killing it at Instagram

Are you furious that you only have thirty-four Instagram followers? Do you fantasize about becoming the next hottest influencer in comedy? Would you pay real money to know the secret formula of Insta-success? If you answered yes to any of those questions, yikes.<p>Just kidding, who wouldn’t want that? …

Gary Vaynerchuk

This is the Relationship Between UX Design & High Conversion Rates

When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, …

UX Design

4 Tips to Leverage the Power of Instagram to Grow Your Email List

Somehow the idea got around that Instagram isn't good for gathering email subscribers. Wrong!<p>Social media provides a great way of discovering new customers and being discovered by them. The majority of your efforts on social media should lead to creating leads.<p>However, it’s a bit challenging with …

Marketing

Guest Blogging: 7 Steps to Generate 8000 Visitors With One Post

Guest blogging is a massively underestimated marketing tactic. How would you like to:<p>Drive thousands of <i>targeted</i> visitors to your site (the kind that …

What Every Company Can Learn From Yelp's Employee PR Disaster

'Employer shaming' is a rising trend and could hurt a lot more companies in the future.<p>Recently, not one but two former employees of Yelp took to the blogging site Medium to share their employment stories.<p>The first came from an employee who wrote an open letter to Yelp's CEO outlining in dramatic …

Employment

Twitter announces ‘new look’ w/ rounded interface, rolling out to Android, Lite, and web

After beginning a rollout to Android last weekend, Twitter has made its “new look” official. With “intuitive icons” and refined typography, this redesign unifies the Twitter branding and experience on the web and mobile.<p>Twitter has revamped its suite of well-known icons to be “lighter” as outlines …

Google

Do you really know your B2B customer's path to purchase?

Digital marketers use a variety of methods to capture and hold the attention of their B2B target audience. Content creation, SEO, PPC, and social media marketing are just some of the tools at their disposal to position their brands front and center in the minds of consumers.<p>However, despite the …

Digital Marketing

What is Snapchat? How to use it and best hidden features

Snapchat is a photo messaging app that lets users send images and videos that disappear after a set amount of time.<p>The app, launched in 2011, is a popular way for young people to communicate using more than written text.<p>Users can send snaps to multiple friends at once or add them to their Stories, …

iOS

From Social Connection to Conversion

Most Popular<p>For most marketers, social media is an equally tantalizing and frustrating opportunity. The average consumer spends more time during the …

Marketing

Instagram adds 'paid partnership' feature, the formal alternative to #ad or #spon

Listen up, Kardashian Klan and all you wannabe models and socialites shilling products on Instagram.<p>The Facebook-owned app released a tool Wednesday for disclosing sponsored content. Now, when you're getting paid to take a photo with a Volvo XC90, for example, you can include a tag at the top of …

Instagram

Google AdWords Needs to Be Part of Your Search Strategy

If you’ve ever seen a competitor’s Google ad sitting above your own site’s organic ranking, you have some idea of the power of Google AdWords. These …

SEO

You can now buy Snapchat video ads straight from the company’s website

Snap is making it easier for advertisers to hand over their money.<p>Snap is making it easier for advertisers to hand over their money.<p>The company on Monday rolled out its new self-serve advertising option to everyone. That means advertisers can simply go to Snap’s website and pay for a video ad. …

Advertising

SaasGenius

The past decade has been a flourishing time for cloud solutions as they’ve quickly become a new industry standard for companies worldwide. As …

We Analyzed Nearly 1 Million Headlines. Here’s What We Learned

Last updated on April 2, 2017<p><i>This is guest post by Garrett Moon, Founder at CoSchedule</i><p>Here at CoSchedule, we help our customers plan their blog and …

Digital Marketing

New B2B Content Marketing Research: Focus on Documenting Your Strategy

Today, we release the findings from our fifth annual content marketing survey — and it’s our biggest and best year yet.<p>For this year’s survey, we …

21 Content Marketing Tools for Smart SaaS Marketers

According to the latest B2B Content Marketing Report by CMI and MarketingProfs, 70% of B2B marketers produce more content than they did a year …

Digital Marketing

5 Tangible Ways to Generate Leads With Instagram

How to Use Instagram as a Lead Generation Machine<p>When compared to social networking platforms like Facebook and Twitter, it's easy to look at Instagram like a newcomer. However, when you study the trends and look at the numbers, it's pretty clear that Instagram is a great place to invest your lead …

Marketing