Beth Arnold-Majors

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The Other Neanderthal

Meet the first human-related species to be identified with more than fossil records.<p>We don’t know what the Denisovan looked like. We don’t know how it lived, what tools it used, how tall it was, what it ate, or if it buried its dead.<p>But from only two teeth and a piece of finger bone smaller than a …

What Marketers Can Learn From the Ice Bucket Challenge

Cause-marketing aside, most brands are usually not trying to save lives. Marketers are normally trying to sell a product or a service. But first and …

Advertising Industry

VIDEO: How Cinnabon Grew its Brand Without Advertising

Next month Cinnabon will begin testing a new higher-end chain, Bon Bake Shop by Cinnabon. But even if it's a success and expands, don't expect a big …

Public Relations

Watch These Horrifying Robots Swarm Together In Funny Shapes (Before They Kill Us)

The Kilobots are unassuming little robots being constructed by scientists at Harvard University. Each bot is just a few centimeters across, you could easily squash it with your foot. But there is not just one Kilobot. There are thousands, and they think and work together.<p>In 2011, when Kilobots …

Robotics

Why Don’t Americans Like Breakfast Cereal Anymore?

The news out of Battle Creek, Mich., a couple weeks back raised eyebrows as far as Wall Street: Kellogg’s, denizen of the family breakfast table, …

Breakfast

Hiroshima and the Inheritance of Trauma

Sixty-nine years ago last week, a slender woman named Tomiko Shoji was struck and sent aloft by a bright white light. She’d just arrived at her secretarial job, at a tobacco factory, and was standing by the door when the flash occurred; the light’s source had a nickname, Little Boy, but it meant …

Empathy

Johnstown Flood

• <b>Author:</b> David McCullough<p>The stunning story of one of America’s great disasters, a preventable tragedy of Gilded Age America, brilliantly told by master historian David McCullough.<p>At the end of the nineteenth century, Johnstown, Pennsylvania, was a booming coal-and-steel town filled with hardworking …

Who Exactly Is Seeing Your Pricey Times Square Billboard?

Times Square is often called the "crossroads of the world." That may be one reason buying billboard space of any kind in the heart of New York's …

Times Square

'Google Thursdays' and the Power of Self-Directed Learning

Complete Coverage<p>—Deidra Gammill<p>Many teachers are addicted to the treasure hunt that is learning.<p>But how does that translate to instilling a passion …

Gay, Jewish, Mentally Ill, and a Sponsor of Gypsies in Romania

In my teens, I asked my Great Aunt Rose where in Romania our family had come from. She claimed that she didn’t remember. I said, “Aunt Rose, you lived there until you were nineteen. What do you mean, you don’t remember?” She said, “It was a horrible place and we were lucky to get out of there. …

The Value of Luxury Poseurs

In the mid-aughts, Burberry faced an unusual problem: too many people were wearing its signature pattern. B-list actors, hooligans—they were all going around in the company’s iconic beige, red, and black check, sometimes in counterfeit form. This diminished the pattern’s status in the eyes of …

A Quick Guide to Breakeven Analysis

In a world of Excel spreadsheets and online tools, we take a lot of calculations for granted. Take breakeven analysis. You’ve probably heard of it. Maybe even used the term before, or said: “At what point do we break even?” But because you may not entirely understand the math — and because …

It's the End of 'Marketing' As We Know It at Procter & Gamble

The end of marketing as we know it officially comes today at Procter & Gamble Co.<p>Well, at least the title. As of July 1, hundreds of marketing …

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20 Moments that Changed History: A Reading List

Sometimes a single event can alter the fate of millions. One hundred years ago this week, the assassination of Archduke Franz Ferdinand of Austria …

Google will pay for coding lessons for thousands of female tech workers

We know the stats by now, and they're grim: women hold just a quarter of IT jobs, and they make up a mere 18 percent of recent computer science graduates. At this year's I/O, Google has announced a new program that, it hopes, will do something to correct this imbalance. It's going to pay for …

Few Consumers Actually Heed Social Media

Ever since Facebook first introduced brand pages in 2007, companies have been flocking to social media. Many business leaders believe that the more they post and share about their products and services, the greater their chances of attracting customers and generating revenue.<p>But just-released …

KQED

Bloom’s Taxonomy gets an active makeover in this infographic, which provides a way to think about how the actions involved in a class assignment …

Isaac's Storm

• <b>Author:</b> Erik Larson<p>At the dawn of the twentieth century, a great confidence suffused America. Isaac Cline was one of the era's new men, a scientist who believed he knew all there was to know about the motion of clouds and the behavior of storms. The idea that a hurricane could damage the city of …

The Guns of August

• <b>Author:</b> Barbara W. Tuchman<p><b>Selected by the Modern Library as one of the 100 best nonfiction books of all time</b><p><b>The Proud Tower, the Pulitzer Prize–winning The Guns of August, and The Zimmerman Telegram comprise Barbara W. Tuchman’s classic histories of the First World War era</b><p>In this landmark, Pulitzer …

Wine and War

• <b>Author:</b> Donald Kladstrup & Petie Kladstrup<p>"To be a Frenchman means to fight for your country <i>and</i> its wine."<br>–Claude Terrail, owner, Restaurant La Tour d’Argent<p>In 1940, France fell to the Nazis and almost immediately the German army began a campaign of pillaging one of the assets the French hold most …

Thunderstruck

• <b>Author:</b> Erik Larson<p><b>A true story of love, murder, and the end of the world’s “great hush.”</b><br>In <i>Thunderstruck</i>, Erik Larson tells the interwoven stories of two men—Hawley Crippen, a very unlikely murderer, and Guglielmo Marconi, the obsessive creator of a seemingly supernatural means of …

Purell and TNT Ads Remind You That Hand Sanitizer Is Good in a Global Pandemic

Gas masks might imply that something stinks, but that's probably not the intended message of Mono's Grand Central Terminal takeover this week …

Advertising Industry

Rendor Turns Your Single-Camera Smartphone Into A Real 3D Scanner

Using a piece of paper with a specially printed grid and a regular smartphone, Rendor may have just cracked the 3D scanning code. The system allows you to create a 3D scan of almost any object simply by taking video of it from every angle. The program interpolates the shape of the object based on …