Path of Least Resistance

The secret to building a product with the best chances for success.

Bertus Kock
UX Design
Observing the Double Diamond process in practice
uxdesign.cc - Teisanu Tudor
The double diamond process was launched in 2004 by the British Design Council. Afterwards, they re-assessed it and created an “evolved” version too, …
Aug 25, 2020
Bertus Kock
Getting kids to learn
Charles Darwin
The Bus Ticket Theory of Genius
paulgraham.com
Nov 23, 2019
Bertus Kock
Why Interaction Cost Matters to UX
nngroup.com - World Leaders in Research-Based User Experience
Why Interaction Cost Matters to UX Summary: Interaction cost is a direct measure of usability. It’s an indicator of how difficult the interface is …
Jul 15, 2018
Bertus Kock
The Problem You Solve Is More Important Than The Code You Write
gitconnected.com - Fagner Brack
Programmers seem to have forgotten the real purpose of software, that is to solve a real-world problem. 50 years ago, in 1968, the Working Conference …
Jun 21, 2018
Bertus Kock
Some great ideas on removing signup friction, even though I disagree with some of the justification logic on some decisions
3 Common SaaS Sign-Up Flows (and a Friction-Based Analysis)
conversionxl.com
Jun 15, 2019