Path of Least Resistance

By Bertus Kock | The secret to building a product with the best chances for success.

Why Interaction Cost Matters to UX

<b>Summary:</b> Interaction cost is a direct measure of usability. It’s an indicator of how difficult the interface is going to be for the user.<p>Related …

The Problem You Solve Is More Important Than The Code You Write

Programmers seem to have forgotten the real purpose of software, that is to solve a real-world problem.<p>50 years ago, in 1968, the Working Conference …

3 Common SaaS Sign-Up Flows (and a Friction-Based Analysis)

Friction, defined as “the psychological resistance that your visitors experience when trying to complete an action, is a conversion killer.<p>You can …

Are You a Cognitive Designer? (Don Norman)

What Makes a Design Seem 'Intuitive'?

In a recent usability test, I once again witnessed something I’ve seen a hundred times before: a frustrated user claiming he knows exactly what is …

UX & Psychology Go Hand in Hand

In the age of AI and “Human Centered Machine Learning”, it’s essential that we understand the needs and behaviour of our users. This is doubly true …

Cognitive Psychology for UX: The Principle of Least Effort

Our brains are sophisticated machines.They’re capable of processing complex patterns, and they regulate every aspect of our very existence.But even …

First Impressions Matter: How Designers Can Support Humans’ Automatic Cognitive Processing

<b>Summary:</b> The first visceral reaction to a site’s design influence how users perceive relevance, credibility, and even usability. By incorporating …

More Human than Human?: Designing a Conversational UI

<i>This was written for UI22, last year’s UI Conference. If you want to attend this year’s UI Conference. Check out the presenters for</i> <i>UI23</i><i>.</i><p>You can draw …

Micro Interactions – What They Are And How They Work

Micro interactions are the latest (possible biggest) UX trend to be recorded so far, thus critical for modern design which can’t go without them …

The Psychology Principles Every UI/UX Designer Needs to Know

Psychology plays a big part in a user’s experience with an application. By understanding how our designs are <i>perceived</i>, we can make adjustments so …

A Designer’s Guide to Perceived Performance

A well-designed site isn’t how easy it is to use or how elegant it looks. A site isn’t well-designed unless the user is satisfied with their …

Chunking

43. Chunking<p>by Martin Harrod<p>The term chunking was introduced in a 1956 paper by George A. Miller, The Magical Number Seven, Plus or Minus Two : Some …

A selection of the best product design and UX/UI design resources

Mockplus iDoc is the ultimate online design collaboration tool between designers and developers. It connects your entire product design workflow from …

The UI of Tomorrow: Simple and Friendly

In the next few years we will see a continuing trend to simplify the UI of our apps/websites. This is happening because of two main factors: How we …

Experience our first conversational article

<b>State of the conversation</b><p>Eight trillion. That’s the number of text messages sent every year. For the record, that’s 23 billion texts sent every day. …

Nailing the UX of Authentication on Mobile

Handling authentication is usually an afterthought, something that we just expect to work and rarely put in the effort to think it through. It should …

Nailing the UX of Authentication on Mobile

Handling authentication is usually an afterthought, something that we just expect to work and rarely put in the effort to think it through. It should …

Designing for Experience

In its first era, design was seen as a problem solver; it has now moved into a second era where it’s seen as a creator of meaningful experiences.<p>“The …

Beyond Usability: 3 User Experiences Reshaping Their Industries

<b>Summary:</b> Rent the Runway, Uber, and Airbnb challenge the traditional experiences of their industries through deep design, not just screen-UI …

The UX revolution: New report from The Drum reveals why a great user experience will be the ultimate brand differentiator

The Drum, in association with ContentSquare, has launched a new report exploring why user experience (UX) will be a brand’s biggest advantage in the …

Let the Action Buttons in the Dialog Box Scream its Outcome

BobBlockedUnblockFollowFollowing<p>Jan 7, 2017<p>We use Dialog boxes in our apps to inform the user about a situation and require acknowledgment. The naive …

The Friction Fiction

‘Frictionless design’ has become synonymous with ‘good design’. User journeys with cognitive and physical barriers that are minimised are on the …

The Next Big Thing In Design? Less Choice

In the future, the design around us will sweat the small stuff, writes Huge CEO Aaron Shapiro.<p>Choice is overrated.<p>Recently, I decided to buy Monopoly to play with my son. What I was sure would be a quick decision on Amazon turned into a learning experience for both of us. Did you know there are …

Design Principles for Reducing Cognitive Load

Every time you visit a website, a process of learning is initiated in the brain. Whether it’s the navigation, layout, or that auto-rotating image …

You're Thinking Too Big

Two products hit the market. Feature wise, they're nearly identical and they are competing pretty closely on price as well. The difference, though, …

The Technical and Social Challenges of Conversational Design

I made my website conversational. Here is what I learned.<p>A while back, I ran an experiment on my website. I made it conversational. The feedback, …

Cognitive Overhead, Or Why Your Product Isn't As Simple As You Think

<b>Editor’s Note:</b> <i>David Lieb is co-founder and CEO of</i> <i>Bump</i><i>, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together.</i> <i>Bump has been downloaded more than 130 million times.</i><p>It’s been hard to ignore the massive shift in the last …

7 Web Form Optimization Insights from Testing Hundreds of Forms

As marketers, we spend countless hours acquiring traffic and crafting persuasive content, but too often we drop the ball at the final stage of the …