Path of Least Resistance

By Bertus Kock | The secret to building a product with the best chances for success.

Why Interaction Cost Matters to UX

<b>Summary:</b> Interaction cost is a direct measure of usability. It’s an indicator of how difficult the interface is going to be for the user.<p>Related …

UX Design

The Problem You Solve Is More Important Than The Code You Write

Programmers seem to have forgotten the real purpose of software, that is to solve a real-world problem.<p>50 years ago, in 1968, the Working Conference …

Personal Data

3 Common SaaS Sign-Up Flows (and a Friction-Based Analysis)

Friction, defined as “the psychological resistance that your visitors experience when trying to complete an action, is a conversion killer.<p>You can …

UX Design

Are You a Cognitive Designer? (Don Norman)

Cognition

What Makes a Design Seem 'Intuitive'?

What Makes a Design Seem ‘Intuitive’?<p>by Jared M. Spool<p>In a recent usability test, I once again witnessed something I’ve seen a hundred times before: …

UX & Psychology Go Hand in Hand

In the age of AI and “Human Centered Machine Learning”, it’s essential that we understand the needs and behaviour of our users. This is doubly true …

UX Design

Cognitive Psychology for UX: The Principle of Least Effort

Our brains are sophisticated machines.They’re capable of processing complex patterns, and they regulate every aspect of our very existence.But even …

First Impressions Matter: How Designers Can Support Humans’ Automatic Cognitive Processing

<b>Summary:</b> The first visceral reaction to a site’s design influence how users perceive relevance, credibility, and even usability. By incorporating …

More Human than Human?: Designing a Conversational UI

You can draw a direct line in the UX family tree from User Experience Design back to Human Computer Interaction. What if we could make the “computer” …

Chatbots

Micro Interactions – What They Are And How They Work

Micro interactions are the latest (possible biggest) UX trend to be recorded so far, thus critical for modern design which can’t go without them …

The Psychology Principles Every UI/UX Designer Needs to Know

Psychology plays a big part in a user’s experience with an application. By understanding how our designs are <i>perceived</i>, we can make adjustments so …

UI Design

A Designer’s Guide to Perceived Performance

A well-designed site isn’t how easy it is to use or how elegant it looks. A site isn’t well-designed unless the user is satisfied with their …

UX Design

Chunking

43. Chunking<p>by Martin Harrod<p>The term chunking was introduced in a 1956 paper by George A. Miller, The Magical Number Seven, Plus or Minus Two : Some …

Interaction Design

A selection of the best product design and UX/UI design resources

Came together with the cool wind of this fall is the Mockplus v3.2. Recently, Jongde Software has just released this fully optimized version. Let's se …

The UI of Tomorrow: Simple and Friendly

In the next few years we will see a continuing trend to simplify the UI of our apps/websites. This is happening because of two main factors: How we …

Experience our first conversational article

<b>State of the conversation</b><p>Eight trillion. That’s the number of text messages sent every year. For the record, that’s 23 billion texts sent every day. …

Nailing the UX of Authentication on Mobile

How to make signups and logins suck less<p>Handling authentication is usually an afterthought, something that we just expect to work and rarely put in …

Designing for Experience

In its first era, design was seen as a problem solver; it has now moved into a second era where it’s seen as a creator of meaningful experiences.<p>“The …

Beyond Usability: 3 User Experiences Reshaping Their Industries

<b>Summary:</b> Rent the Runway, Uber, and Airbnb challenge the traditional experiences of their industries through deep design, not just screen-UI …

The UX revolution: New report from The Drum reveals why a great user experience will be the ultimate brand differentiator

The Drum, in association with ContentSquare, has launched a new report exploring why user experience (UX) will be a brand’s biggest advantage in the …

Let the Action Buttons in the Dialog Box Scream its Outcome

We use Dialog boxes in our apps to inform the user about a situation and require acknowledgment. The naive action button pairs to use in the dialogs …

Visual Design

The Friction Fiction

‘Frictionless design’ has become synonymous with ‘good design’. User journeys with cognitive and physical barriers that are minimised are on the …

Google Maps

The Next Big Thing In Design? Less Choice

In the future, the design around us will sweat the small stuff, writes Huge CEO Aaron Shapiro.<p>Choice is overrated.<p>Recently, I decided to buy Monopoly to play with my son. What I was sure would be a quick decision on Amazon turned into a learning experience for both of us. Did you know there are …

Online Life

Design Principles for Reducing Cognitive Load

Every time you visit a website, a process of learning is initiated in the brain. Whether it’s the navigation, layout, or that auto-rotating image …

You're Thinking Too Big: Create Impact with Microinteractions

Two products hit the market. Feature wise, they're nearly identical and they are competing pretty closely on price as well. The difference, though, …

The Technical and Social Challenges of Conversational Design

I made my website conversational. Here is what I learned.<p>A while back, I ran an experiment on my website. I made it conversational. The feedback, …

UI Design

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

<b>Editor’s Note:</b> <i>David Lieb is co-founder and CEO of</i> <i>Bump</i><i>, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together.</i> <i>Bump has been downloaded more than 130 million times.</i><p>It’s been hard to ignore the massive shift in the last …

7 Web Form Optimization Insights from Testing Hundreds of Forms

As marketers, we spend countless hours acquiring traffic and crafting persuasive content, but too often we drop the ball at the final stage of the …

Stop Making Me Sign Up!

Installing a new app can be exciting. When you’ve found one that may be just what you need, opening it is like unboxing a new toy. So why do so many …

Apps