Ecommerce 3: Extreme Personalisation
Data Shopping
Offline and online shopping are changing. While some retailers are still trying to go online to compete, online retailers are already moving into the offline retailers' existing channels. Access to bigger data, leads to patterns. Patterns leads to "social hacking" An increase in "social hacking" will change the data; and so the circle goes.
- The tech is awesome, but when Capitalists have finally killed all jobs, where are their customers going to get money from, to pay for their products they are trying to sell?
