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The ‘Late Night’ host focused his ‘Closer Look’ lens on recent reports claiming Russia hacked the DNC and RNC in order to sway the election for …
RONALD REAGAN once said that “The nine most terrifying words in the English language are, ‘I’m from the government and I’m here to help’.” Today they …
Samuel Scott Contributor<p>Samuel Scott is the director of marketing and communications at Logz.io.<p>More posts by this contributor<p>Everything the tech world says about marketing is wrong<br>• The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring<p>Marketers in the high-tech world who use phrases such …Marketing
On a hilltop overlooking the Pacific, this two-story contemporary home designed by architect Anthony Zubick is defined by its grand scale: dramatic walls of glass, soaring ceilings and Fleetwood pocket doors that facilitate seamless indoor-outdoor living. The open floor plan features a chef's …
Megyn Kelly's big prime-time special airs on Fox Tuesday night, and Stephen Colbert asked the Fox News star on Monday's <i>Late Show</i> why she wanted to …
Marketing for manufacturing companies often includes a blog. But if you blog only to promote your product/service, you're missing out on key benefits.
Using B2B inbound marketing, attract, convert, close and delight potential clients who are looking for solutions to a problem that you can solve.
Nearly 75% of Americans go online on a daily basis. Is your website ready for the leads your trade show booth brings?
Emojis in your content marketing can be a great tool. When used poorly, your brand seems out of touch. Here are some tips for using emojis well.
A marketing strategy that includes relevant content creation empowers marketing departments to prove greater ROI and measurable results.
Relevancy - right stuff, right place, right time - gives manufacturing companies an edge when they use inbound marketing for these four reasons.
Just like any building is reliant on a strong foundation, any marketing strategy is contingent on solid groundwork.
Sales enablement help your team close more sales. When the process starts with inbound marketing, manufacturing companies are more successful.
Make your website an active part of your industrial manufacturing smarketing plan to build genuine relationships.
What to expect during the first six months of implementing an inbound marketing strategy with Jül Inbound Smarketing Agency.
Are you building your sales pipeline with old-school tactics? Content marketing updates your lead generation process for more efficient sales teams.
How to do you generate leads if potential customers are their own gatekeepers? The answer is simple: never cold call again. Instead, use inbound.
Research, write, design and publish valuable ebooks (and other publications) for your buyer personas to download as part of your b2b sales strategy.
Does your manufacturing company provide awesome video content that solves a challenge/problem, and educates?
Smarketing represents a “closed-loop” system where sales and marketing teams contribute, share, & refine the data needed to produce the best results.
Avoid these phrases during negotiation; they scare potential customers away and leave them searching for other solution providers.
The key to inbound sales is to build trust; these exploratory questions will help build the relationship and reveal the pain points you may address.
Lead nurturing is what happens between conversion to a lead and closing a sale in the inbound marketing methodology. Learn steps to do this …
Buyer personas are the foundation of inbound marketing. A well-defined persona makes it possible to attract & close valuable, qualified customers.
Attending the Cheese Tech Expo this week? Don’t make these critical lead follow-up errors with the quality leads and knowledge you’ve gained.