Benjamin Engel

1,209 Added | 11 Magazines | 53 Likes | 30 Following | 50 Followers | @benjaminengel | Proud Poppa, Smarketer, and Tech Enthusiast

Wilbur Ross

Seth Meyers on Russian Hacking Reports: Trump ‘Has a Bizarre Affection’ for Putin

The ‘Late Night’ host focused his ‘Closer Look’ lens on recent reports claiming Russia hacked the DNC and RNC in order to sway the election for …

Diversity fatigue

RONALD REAGAN once said that “The nine most terrifying words in the English language are, ‘I’m from the government and I’m here to help’.” Today they …

How Google Analytics ruined marketing

Samuel Scott Contributor<p>Samuel Scott is the director of marketing and communications at<p>More posts by this contributor<p>Everything the tech world says about marketing is wrong<br>• The $8.2 Billion Adtech Fraud Problem That Everyone Is Ignoring<p>Marketers in the high-tech world who use phrases such …


Home of the Day: Life on a grand scale in Pacific Palisades

On a hilltop overlooking the Pacific, this two-story contemporary home designed by architect Anthony Zubick is defined by its grand scale: dramatic walls of glass, soaring ceilings and Fleetwood pocket doors that facilitate seamless indoor-outdoor living. The open floor plan features a chef's …

Megyn Kelly tells Stephen Colbert about her 'dark year' fighting Donald Trump

Megyn Kelly's big prime-time special airs on Fox Tuesday night, and Stephen Colbert asked the Fox News star on Monday's <i>Late Show</i> why she wanted to …

Why Manufacturers Should Blog More: Myth #2 Busted

Marketing for manufacturing companies often includes a blog. But if you blog only to promote your product/service, you're missing out on key benefits.

What B2B Inbound Marketing Is, and Why You Might Need It

Using B2B inbound marketing, attract, convert, close and delight potential clients who are looking for solutions to a problem that you can solve.

Thank You ACTS Housing!

Trade Shows Are Showrooms for Your Website

Nearly 75% of Americans go online on a daily basis. Is your website ready for the leads your trade show booth brings?

Emojis: How to Use Them Correctly in Your Content Marketing

Emojis in your content marketing can be a great tool. When used poorly, your brand seems out of touch. Here are some tips for using emojis well.

Email is Dead...Said No One, Ever

Need Measurable Marketing Strategy Results? Create Relevant Content

A marketing strategy that includes relevant content creation empowers marketing departments to prove greater ROI and measurable results.

Focus on the Buyer: Why Choose Inbound Marketing for Manufacturing

Relevancy - right stuff, right place, right time - gives manufacturing companies an edge when they use inbound marketing for these four reasons.

Build A Marketing Strategy Like Your Construction Site

Just like any building is reliant on a strong foundation, any marketing strategy is contingent on solid groundwork.

Focus on the Buyer Part 2: Why Manufacturing Needs Sales Enablement

Sales enablement help your team close more sales. When the process starts with inbound marketing, manufacturing companies are more successful.

Turn Your Industrial Manufacturing Website Into Your Top Seller

Make your website an active part of your industrial manufacturing smarketing plan to build genuine relationships.

Inside Out: The Emotions of Implementing Inbound Marketing

What to expect during the first six months of implementing an inbound marketing strategy with Jül Inbound Smarketing Agency.

Lead Gen Stuck in the 90's? Content Marketing Builds Sales Pipeline

Are you building your sales pipeline with old-school tactics? Content marketing updates your lead generation process for more efficient sales teams.

Why Cold Calling Isn't The Answer to Lead Generation

How to do you generate leads if potential customers are their own gatekeepers? The answer is simple: never cold call again. Instead, use inbound.

5 Reasons Why Premium Content is Invaluable to Your Sales Strategy

Research, write, design and publish valuable ebooks (and other publications) for your buyer personas to download as part of your b2b sales strategy.

Myth #3: Manufacturers Don't Need YouTube Videos on Their Website

Does your manufacturing company provide awesome video content that solves a challenge/problem, and educates?

Sales + Marketing Alignment: Is Smarketing Your Answer?

Smarketing represents a “closed-loop” system where sales and marketing teams contribute, share, & refine the data needed to produce the best results.

How To Scare Away Your Potential Customers During Negotiation

Avoid these phrases during negotiation; they scare potential customers away and leave them searching for other solution providers.

10 Discovery Questions to Ask When Exploring a Qualified Lead

The key to inbound sales is to build trust; these exploratory questions will help build the relationship and reveal the pain points you may address.

B2B Construction Companies: Use Lead Nurturing to Stay Top of Mind

Lead nurturing is what happens between conversion to a lead and closing a sale in the inbound marketing methodology. Learn steps to do this …

How Can Buyer Personas Improve My Business?

Buyer personas are the foundation of inbound marketing. A well-defined persona makes it possible to attract & close valuable, qualified customers.

Don’t Make These Lead Follow-Up Mistakes After Cheese Tech Expo

Attending the Cheese Tech Expo this week? Don’t make these critical lead follow-up errors with the quality leads and knowledge you’ve gained.