Benjamin Daguier

110 Flips | 8 Magazines | 76 Likes | 9 Following | 1 Follower | @benjamindaguier | Keep up with Benjamin Daguier on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Benjamin Daguier”

Ce film de guerre qui a rendu le placement de produit obsolète et révolutionné le brand content

Introduction<p>Long-métrage le plus cher de l’histoire du cinéma finlandais, « The Unknown Soldier » (2017) est devenu un cas d’école : à la place du …

Marketing

The Exact Script This 20-Something Founder Used to Successfully Cold Email the Biggest Names in Business

WayUp's Liz Wessel connected with business legends when she was still only a college student.<p>Liz Wessel, the 28-year-old CEO of Millennial job-hunting startup WayUp, clearly knows a few shortcuts to success. Before she's even passed her 30th birthday, Wessel has started a successful college …

Employment

Robert Rose talks about the struggles of content marketing today

Companies know content marketing is effective, but how to scale and integrate remains a sticky wicket indeed. Robert Rose of CMI brings plenty of …

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not …

Marketing

The Right Way to Respond to Negative Feedback

Feedback, as they say, is a gift. Research bears this out, suggesting that it’s a key driver of performance and leadership effectiveness. Negative feedback in particular can be valuable because it allows us to monitor our performance and alerts us to important changes we need to make. And indeed, …

Self-help

Why Your Website Needs a Strong About Page

This is why a strong About Page is part a successful marketing strategy.It’s no surprise a strong website is imperative in today’s economy. Research …

How Facebook Marketing is Changing (And How to Be Prepared)

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>Facebook, as a platform, is barely recognizable from the social network …

Social Media

Next Level Influencer Marketing: ROI Answers for Your Brand

Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, …

How to answer the ‘sell me this pen/pencil’ question in a job interview

I’ve been on both sides of this question, both interviewing people and interviewing for sales jobs. It can be awkward. And as highlighted in <i>The Wolf</i> …

Employment

Forget Paid Ads--This Marketing Tactic Brings Your Audience to You

Content marketing is a great way to attract an already interested audience.<p>When advertising as a small business, it's easy (and important) to keep in mind the mantra of "go where the audience lives." This often means targeting social media circles and promoting paid ads in places where your …

Marketing

A Quirk of Quantum Physics Might Mean You Can Change the Past

<i>Our editors delve into Curiosity's top stories every day on a podcast that's shorter than your commute. Click here to listen and learn — in just a</i> …

Quantum Physics

How Sophisticated Influencer Engagement Can Transform Marketing

Consumers today are unhappy with brand communications, much more so than most brands realize. That’s because those individuals aren’t looking for the …

Public Relations

How to Make Content Optimization a Regular Part of Your Content Strategy

There is an old adage that many of us learn while taking music lessons growing up that “practice makes perfect.” It’s a simple idea, and an elegant …

Marketing

5 étapes clés pour paramétrer votre compte Google Adwords

<b>Google Adwords, c’est l’outil de publicité en ligne par excellence pour les entreprises souhaitant promouvoir leur marque, vendre leurs produits ou</b> …

How to Boost SEO Through Email Marketing

You probably already know that the top way to drive traffic to your website is through organic search. But did you know that a very close second is …

Marketing

Comment utiliser votre bizarrerie pour construire un mini-monopole (comme Gary Vaynerchuk)

The Marketing Book Podcast: "Creating Signature Stories" by David Aaker

Marketing Book Podcast interview with David Aaker, author of "Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires."

Opinion: Posting to Facebook Without Paying Is a Waste of Time

People are spending less time on Facebook. In last week's earning's call, Facebook's CEO Mark Zuckerberg revealed a 5% drop in time spent last …

26 Apps to Make Your Phone the Best Personal Assistant Ever

A mobile device loaded with the right apps can truly help a person get ahead in business and life.<p>A mobile device loaded with the right apps can help a person get more done, stay informed, relax and save money. Here's a fresh list of apps more than two dozen high achievers are using every …

Apps

9 TED talks that will make you better with money

TED is a non-profit organization that formed in 1984 with the goal of spreading ideas in areas of technology, entertainment, and design, and has slowly evolved to include everything from global issues to academic topics. Ideas are shared via short "talks" — speeches given by experts in their …

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

One of the risks in marketing is the tendency we all have to get caught in a habit. We all develop a certain way of doing things, and we convince …

The 1 Trick to Make Sales Messages More Memorable

Customers remember your messages better if you write them from the customers point-of-view.<p>I've written about sales and marketing messages frequently in the past but I've never explained how selecting the best Point of View (PoV) makes sales and marketing messages more memorable... and thus more …

Google Search

How to make brand journalism work for any organization

Brand journalism offers insight, entertainment and awareness without off-putting marketing jargon and tactics.Great stories work because they add …

La psychologie humaine au service du marketing

Comment faire de vos présentations un succès assuré ? C’est ce que nous allons voir durant ce deuxième épisode de Humarketing.Que ce soit pour une …

Our gigantic problem with portions: why are we all eating too much?

We are consuming ever bigger portions on ever larger dinner plates. Food manufacturers keep pushing us to eat more. Can we learn to control our helpings? Plus: Jay Rayner, Gizzi Erskine and Tamal Ray on their struggles with cutting down<p>If you want to see how inflated our portion sizes have become, …

Food

CRO Copywriting: Ticket To The Best Formula For Effective Copywriting

Have you wondered how CRO copywriting differs from other types of writing? Let’s get some definitions from some experienced copywriters:<p><i>“Writing copy</i> …

How to Write Landing Page Copy

Are you in the process of creating a landing page, but have no idea what the fundamentals of writing effective copy are? No landing page is complete …

Content vs. Copy (and Why You Should Know the Difference)

Content and copy aren’t the same thing.<p>For years, the terms have been used interchangeably, much to the chagrin of copywriters and content marketers …

Marketing

Write now: The lost art of copywriting

<b>David Abbott used to write radio ads</b><br>Not when he was a junior, but when he was the chairman and creative director of the biggest agency in the …

5 Powerful Copywriting Tactics That Will Make Your Content Go Viral

Again copywriting…<p>Tips, tricks, tactics, whatever…<p>We are simply getting bored with copywriting. No wonder.<p>Even if we know all the writing …

Copywriting