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What's in a name? Eight best practices for creating a successful name brand

Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most.<p>One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the …


Apple Is Pulling Away From the Agency That Created Its Most Iconic Ads

In the early '80s, Steve Jobs and Lee Clow formed one of the most enduring client-agency relationships in the advertising world. In a business known …

Customer Service | Microsoft Dynamics 365

Effortless customer service begins here<p>Engage with customers on any channel or device<p>Deliver effortless experiences on your customers’ terms, through …

Customer Service

The market for paid iOS apps isn’t dead

I’m Marco Arment: a programmer, writer, podcaster, geek, and coffee enthusiast.<p>I’ve seen lots of discussion about the paid-app market recently, but …

Brand consulting and design


Communicating Sustainability: It’s Time To Get Emotional

Image credit: Fiat<p>Related:<p>Starting this month, Sustainable Brands will bring you a treasure trove of insight, examples and opinions on communicating …


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Brand consulting and design