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What Is Strategy?

This article has benefited greatly from the assistance of many individuals and companies. The author gives special thanks to Jan Rivkin, the coauthor of a related paper. Substantial research contributions have been made by Nicolaj Siggelkow, Dawn Sylvester, and Lucia Marshall. Tarun Khanna, Roger …


Stop Listening to Your Customers

<i>What will persuade you?</i><p>Every business is interested in what influences and persuades their customers and consumers, and one of the more common strategies to eliciting this information is to simply ask them. There are various ways that this can be done: You can ask customers directly during a face …

Shopping local no longer the norm

<b>In a world where brand behemoths are king, it’s not surprising that small business owners can feel a little forgotten.</b><p>New research into the attitudes …

On the Red Couch with Cinemagraph Co-Founder Kevin Burg

Inside Flipboard / October 10, 2013<p><i>Kevin Burg remembers his first animated GIF. He was in high school and it was the 1990s—a time when the Internet</i> … To spread the word, Ogilvy France created outdoor advertising with a purpose in Paris: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well. The advertisements each connect passersby to the site