Isabella Monteiro de Castro

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Inside the Two Years That Shook Facebook—and the World

One day in late February of 2016, Mark Zuckerberg sent a memo to all of Facebook’s employees to address some troubling behavior in the ranks. His …

Social Media

'Precisamos criar uma métrica unificada'

A falta de ferramentas claras para medir a audiência digital versus a TV aberta é uma das principais questões do CEO do SBT, José Roberto Maciel. Com …

Hulu officially launches its live TV service at $39.99 per month

Hulu is officially launching the beta version of its live TV product today, offering access to more than 50 channels for $39.99 per month.<p>Those channels will include ABC, CBS, FOX, NBC and local affiliates, along with ESPN, CNN, Cartoon Network/Adult Swim, FX, USA Network and many more.<p>Hulu also …

Smart TV

Crivella sanciona lei que cobra imposto de serviços de streaming como Netflix e Spotify

O prefeito do Rio, Marcelo Crivella, e o prefeito de São Paulo, João Doria (Foto: TV Globo/Reprodução)<p>O prefeito Marcelo Crivella sancionou uma lei …

Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech

A simple choice between A and B can say a lot about a person—or, in the case of 9GAG’s just-released Millennial Black Paper, an entire generation. In …

Career Development

Grandes influenciadores estão usando 33% menos o Snapchat

Estudos apontam a migração de grandes influenciadores do Snapchat para o Stories do Instagram. O movimento faz sentido ao olhar os dados: o Instagram …

Marketing

Case study: Asda and Gleam Futures YouTube Influencer Programme/Mum's Eye View

Asda and Gleam Futures<p>Mum's Eye View<p>Category: Power of Partnership<p>Social media has changed the way that brands communicate with customers. To be …

Twitter lands Sky as biggest UK advertiser for influencer platform Niche

Niche was acquired by Twitter last February, and matchmakes brands with online celebrities and creatives on Twitter-owned Vine, Snapchat and …

Advertising

Case study: How 'This girl can' got 1.6 million women exercising

Register for free today to be eligible for email bulletins and further access to articles.<p>Or<p>If you have recently become a member, please follow the …

Lifestyle

Case study: How the Suzuki Saturdays campaign sold out cars

It took a leap of faith from both Suzuki and the producers of ITV's hit Saturday-night show to help the car brand break out of the middle-market …

Suzuki

How The Economist ramped up subscriptions by bringing gross stories to life

The Economist and marketing agency Sense developed a new positioning for the news brand that changed perceptions and garnered strong results.<p>To …

How Google and Boiler Room used VR to transport people to a Berlin techno club

As Google released Pixel, its first smartphone compatible with new virtual reality platform Daydream, the VR space was lacking in relevant content …

Virtual Reality

‘Join Our Team’: Why an army recruitment ad targeted women who play sport

Award-winning Rothco campaign for the Defence Forces has boosted female applicants<p>Fri, Jul 8, 2016, 17:45<p>A military career is not for everyone. It’s …

Metodologia Scrum e Agile – o que são e como aplicá-las?

A metodologia Agile, como o próprio nome já diz, é utilizada para tornar os processos empresariais mais ágeis, sobretudo o desenvolvimento de …

Losing Market Share? Time To Reinvent Product Management

Product managers at many large tech companies are stuck in a narrow, outdated concept of their role. They typically focus on just one product line, even though their customers increasingly want broad-based solutions, not a bunch of discrete and disconnected items.<p>At a time when the cloud, …

Product Management

[E-book] Como Instituições Religiosas podem usar a tecnologia e os vídeos para fortalecer a fé

Hoje, com o dia a dia cada vez mais corrido, as pessoas ficam imersas em suas atividades cotidianas, como trabalho, estudos e cuidado pessoal, e …

When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

One of the largest panels at Advertising Week 2017 tackled one of the classic topics in the advertising, marketing, media, and related creative …

Marketing

CBS is the biggest, best-run, smartest, most dispiriting network on broadcast TV

It's No. 1 — but it got there because it almost never takes chances.<p><i>Every May, the TV networks announce their fall schedules to advertisers at an event called the upfronts. They aim to sell their new shows to ad buyers at the highest possible price, while the ad buyers try to stay skeptical. It's</i> …