Beki Winchel

51 Magazines | 17,271 Articles | 47,283 Followers | 36 Likes | @bekiwinchel | Co-editor for PR Daily, social media and PR geek, author, entrepreneur, traveler, fangirl and sassypants. Tweet at me: @bekiweki

I Can't Believe How AWESOME These Geeky Themed Weddings Are! MUST SEE

One element that dictates the look and feel of a wedding is the color scheme chosen for the big day. Dresses, flowers, accents, and more are all one …

Weddings

83 Exciting Star Wars Wedding Ideas

Howler Wedding Program Printable Instant by ChameleonWeddings

25 Completely Magical “Harry Potter” Wedding Ideas

Romance managed.<p>1. Set the tone with a Marauder’s Map invitation.<p>2. And have ceremony programs inspired by The Burrow.<p>3. Or Howler-themed programs.<p>SCREAMING TOTALLY OPTIONAL.<p>4. Rep your house colors with your accessories.<p>5. Exchange vows over a Goblet of Fire.<p>6. Photocopy your favorite <i>Harry Potter</i> …

J. K. Rowling

This man's crafty Snapchat post is not at all what it seems

LONDON — When it comes to Snapchat, you have to take what you see with a pinch of salt.<p>Because outside that vertical little window, who really knows what's going on?<p>On Monday, James Greator perfectly summed up this phenomena in one viral tweet:<p>Yep: what looks like a dark, sleepy shot of a man lying …

Entertainment

3 PR lessons from ‘La La Land’

<i>Editor’s note: This article contains film spoilers.</i><p>Film viewers and critics are in love with “La La Land.”<p>Justin Chang, contact reporter for <i>The Los</i> …

Public Relations

PR 2015: Top Influencers and Brands

Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before.<p>We live …

Digital Marketing

Influencer PR with Beki Winchel (PRDaily)

#MobileChat 09.10.14 with Beki Winchel (with image, tweets) · PatrickGoodman

How does PR work in 2015? - BEKI WINCHEL | DMR #118

<b>Today I’m joined by an author, a speaker and a social media consultant, all rolled into one! She’s the co-editor of the leading PR, marketing and</b> …

Public Relations

Beki Winchel - PR University: Public relations training

<b>Beki Winchel</b> is co-editor of <b>PR Daily</b> as well as an author, speaker and social media PR consultant. She writes, edits and manages social media for …

4 social media lessons from Cinnabon’s Carrie Fisher tweet

2016 saw the deaths of many public figures and celebrities—most recently, George Michael, William Christopher, Carrie Fisher and Debbie Reynolds.<p>It …

Public Relations

5 AP style changes PR pros should know

For many PR pros, the AP Stylebook is an oft-referenced (and revered) staple for press releases and other copy.<p>On June 1, the reference added or …

Public Relations

Instagram announces ‘Stories’ ads, business analytics

Brand managers looking to reach consumers online—especially illusive younger crowds—are turning to apps such as Instagram.<p>Instagram stories have …

Snapchat

6 signs a PR career is right for you

PR isn’t a career as fierce as Olivia Pope makes it seem on “Scandal” or as sexy as Samantha Jones portrayed on “Sex in the City,” but those in the …

Public Relations

Trends That Will Shape Comms In 2017

Predicting the future is not an easy task, but it’s that time of year where we all feel like we should at least have a stab at it. And we do – with …

Lessons For Brands From Subway's Jared PR Nightmare: Act Fast, Be Transparent

I was an intern for Forbes’s entrepreneurship channel and am studying history and journalism at Yale University, where I write for the student-run Yale Daily News and Yale Herald. I began my reporting career at age 15 writing for local Hearst newspapers in Connecticut. Since then, I have worked for …

Management

Organ donation goes social on Facebook’s new timeline feature

Many people don’t sign up to be organ donors because they don’t know what it involves. That was the case for Alec Rampton, who said he didn’t sign up …

College athletes want you to call them, maybe (+video)

Carly Rae Jeppsen's song, "Call Me Maybe," is so catchy that it gets stuck in most listeners' heads. The song rose to the top of the iTunes charts on …

Viral Videos

Digital PR Content: Blogging Power Tips

In this age of digital media, brand blogging is becoming a central part of content marketing. In fact, most of us can agree that having a company …

Media Industry

How to Avoid Journalists' 5 Worst Pitching Peeves

That harsh assessment can be a hard pill for PR pros to swallow, but bad pitching—along with equally bad press releases—perpetuates that opinion and ensures your story will never see the light of day.<br>Knowing what sets reporters and editors’ teeth on edge is the first step to ensuring your pitches …

Media Industry

'Influencer Marketing' on the Rise, Study Says

It’s no surprise that word-of-mouth marketing is effective, but when brand managers combine it with the power of social media, they see greater campaign success, all while spending less money.<p>A recent study in the <i>Journal of Consumer Research</i> found people on social media often form opinions or make …

Digital Marketing

5 Ways Data Can Enhance Marketing Campaigns

Data are becoming essential for marketing and PR pros.<p>A study by Forbes Insights and Turn revealed that more than 70 percent of marketing executives expect to rely more and more on data for decision-making within the next three years.<p>They’re not the only communications pros under pressure to use …

Digital Marketing

5 Ways Brands Can Use Periscope and Meerkat

Video is a popular form of content for brands, but live streaming makes it even more enticing.<p>According to <i>The Daily Dot</i>, Periscope generated about 51,000 tweets during its March 26 release, and Meerkat—which was released Feb. 27—garnered more than 200,000 tweets about the app by the end of March.<p>As …

Digital Marketing

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

PR pros have embraced storytelling more than ever before.<p>Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay …

Digital Marketing

5 Ways GIFs Can Increase Your PR and Marketing Efforts

GIFs aren’t only for powerhouse social media users anymore.<p>Employing looping visuals lets PR pros and marketers say a thousand words -- or more --in shorthand. When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.<p>Here …

Digital Marketing

With Videos and Visuals Rising on Social Media, Data Mining Is Also Increasing

The visual revolution shows no signs of stopping.<p>Snapchat’s daily video views have tripled since May; a spokesperson for the social media app told<i>The Financial Times</i> <i></i>that 6 billion videos are watched through its platform each day.<p>The announcement means Snapchat is fast approaching Facebook’s video …

Digital Marketing

Digital Publics: Tracking and Reaching Them

Plowman, Kenneth D.; Wakefield, Robert I.; & Winchel, Beki. (2015). Digital publics: Tracking and reaching them. <i>Public Relations Review, 41</i>(2), …

Public Relations

4 Tips to Creating Top Content

Establishing your brand on digital channels requires a lot of the right kind of content. What’s the right kind of content? That depends on your …

Digital Marketing