Beki Winchel

17,443 Added | 52 Magazines | 57 Likes | 40 Following | 51,161 Followers | @bekiwinchel | Co-editor for PR Daily, social media and PR geek, author, entrepreneur, traveler, fangirl and sassypants. Tweet at me: @bekiweki

How events (and a calendar app) can be the most powerful PR and marketing weapons

Events are some of the easiest (and most effective) ways to boost your bottom line and breathe life into your branding and business efforts.<p>By …

Networking

3 Essential Facebook Ad Targeting Tips for B2C Businesses

The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is …

Digital Marketing

Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores

By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets -- and the pressure on …

Brands

The rise of micro-influencer marketing

When it comes to social media followers, sometimes less is more.<p>It might seem inefficient to target people with 10,000 followers rather than those …

Marketing

Game of Thrones character chart, you decide

I’ve never seen this Game of Thrones show, but I suspect this will be relevant to many. The Upshot made an interactive that asks readers to place …

Movies

14 people on TripAdvisor who were so disappointed by Big Ben

The world's most recognisable timepiece is about to go silent after 157 years.<p>At noon on Monday, August 21, Big Ben will sound its last bong for four years. Elizabeth Tower, which is home to Big Ben and the Great Clock, will be undergoing renovations and it's necessary to stop the bell for the …

TripAdvisor

Google AdWords Ads to Undergo Significant Makeover This Month by @MattGSouthern

Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month.The post Google AdWords Ads …

SEO

The Non-Perfectionist's Guide to Noteworthy Blogging for Your Business - Copyblogger

The fear of criticism …<p>It can certainly discourage you from writing in the first place, and it also can disguise itself as perfectionism when you do …

Digital Marketing

6 ways to use Twitter chats to boost your brand — and skill set

Though many social media platforms are focusing on real-time interaction, Twitter has always been the site to watch events unfold.<p>The platform …

Networking

Content Marketing Strategy: How to Make Content Work Harder (and Smarter)

Developing effective thought leadership content can be a big investment and most marketers want to make sure they are reaching as many people as …

Digital Marketing

'Game Of Thrones' Season 7, Episode 5 Review: Eastwatch

<i>Spoilers through Season 7 of ‘Game of Thrones’ follow.</i><p>Sunday night’s episode of <i>Game of Thrones</i> was the most important, revelatory and simply outstanding episode of the season so far.<p>Not since we learned the truth behind Hodor’s past or witnessed Ned Stark find his sister, Lyanna, in the Tower of …

FaceApp creator apologizes for ‘ethnicity change filters’ after backlash

The controversial face-changing mobile application FaceApp, which enables users to edit their selfies in interesting ways, has recently apologized …

Public Relations

Do it for the ‘Gram.

How your outdated brain is making you unhappy and what to do about it.<p><i>This article is thanks to Andrew and Lee: “Knowing what we know from</i> <i>last week’s</i> …

Arnold Schwarzenegger

Why CEOs Should Steer Clear of Social Media

By<p>Bruce Nolop<p>Bruce Nolop<p>The Wall Street Journal<p>Biography<p><i>Bruce Nolop is the former chief financial officer of Pitney Bowes and E*Trade FinancialCorp, and the author of “The Essential CFO: A Corporate Finance Playbook.”</i><p>If you Google “CEO use of social media,” you will see a cavalcade of articles that …

Leadership

Want Your Executive to Invest More in Social Media? Follow This Advice

“Everyone talks about getting buy-in from executives and solving business problems with social media,” says Amber Naslund. “But I’ve been a VP and a …

Social Media Marketing

5 ways to balance technical & non-technical SEO

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by …

SEO

15 words to cut from your LinkedIn profile

We all make mistakes on social media every once and a while, and that’s to be expected. Sometimes, though, you might not realize you’re making a …

Employment

Facebook has been secretly testing a photo app in China called 'Colorful Balloons'

Facebook has finally managed to sneak into China.<p>The social network has been secretly testing a photo sharing app called Colorful Balloons in the country, The New York Times reported on Friday.<p>Facebook has been officially blocked in China since 2009, and parts of WhatsApp's service were recently …

Facebook

Vulture.com GIF

Deadpool GIF

Discover & Share this Deadpool GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

Dead Pool

Doctor Who GIF

GIF Animations

Hobbit GIF

Discover & Share this Hobbit GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

The Hobbit

Excited GIF

Discover & Share this Excited GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

Giphy

Game of Thrones GIF

When you play the game of thrones, you GIF or you die. Return to the realm with the premiere of Game of Thrones Season 4, April 6 at 9pm on HBO.

Game of Thrones

Movie GIF

Discover & Share this Movie GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

Giphy

Spiderman Cookie Cutter, Iron Man Cookie Cutter, Captain America and Avengers Cookie Cutter Set

4 Unique Marvel Themed Cookie Cutters (Biscuit Cutters)<p>Great High quality, 3D Printed by myself in food safe material.<p>You will receive the following unique cookie cookers :<p>Spiderman Cookie Cutter<br>Iron Man Cookie Cutter<br>Captain America Cookie Cutter<br>Avengers Cookie Cutter<p>The cookie cutters are approx …

Hobbit Meal Times - Second Breakfast, Elevenses, Luncheon - Lord of the Rings Wooden Spoons, Christmas, wedding, bridal shower, graduation

Intended for daily use, this unique set of hand wood-burned spoons brings functional style to every kitchen! Add a personal touch to the most important room in your home with these essential cooking utensils!<p>This set features three spoons with the names of three Hobbit meal times: Second Breakfast, …

Lord of the Rings Minimalist Print Set - LOTR - Minimalist Posters - Fellowship - Two Towers - Hobbit - Return of the King - Set of Four

Set of all four of our LOTR + Hobbit inspired minimalist poster prints. These are available with or without the text.<p>There are also available individually ➤ http://etsy.me/1OBvLf6<br>Or as a LOTR set of three ➤ …

Game of Thrones box Gift for men wooden box Money box Gift for him Keepsake box Black Jewelry box Gift for fans Holder business card GoT

Game of Thrones box Gift for men wooden box Money box Gift for him Keepsake box Black Jewelry box Gift for fans Holder business card GoT<p>I offer you a beautiful and practical gift for fans of the Game of Thrones.<p>Wooden box decorate decoupage technique with elements of aging.<p>Box can be used for …

Game of Thrones - I Drink and I Know Things - Etched Beer Mug

I Drink and I Know Things glass etching inspired by the Game of Thrones. Now you can drink your beer, or any other beverage in style while geeking out a little (It's a good thing)<p>These are thick, high quality beer mugs that are made to last. These mugs can each fit a little bit over a pint (16oz), …