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7 Tools to Help You Master the Art of DIY Digital Marketing

To compete, businesses must be able to navigate the waters of digital marketing. Mastery of digital is a key factor in determining the success and longevity of any business.<p>So, you finally did it. You hunkered down, did your research, and now that seed of an idea you had years ago has been birthed …

Marketing

8 Plugins Every WordPress Website Needs

Make sure you have these essential plugins to keep your site running smoothly and efficiently.<p>As any WordPress user knows, plugins are an important feature to any site, and finding the right ones can be a chore.<p>For those <i>not</i> familiar, WordPress is the most popular content management software (CMS) …

The 7 Pieces of a Successful SEO Starter Kit

You don't need a huge budget or years of experience to get started with SEO.<p>Okay, so you're interested in search engine optimization (SEO), but like most newcomers, you're intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables that collectively …

Google’s Seurat for mobile VR means you can finally truly step into Star Wars

At Google’s I/O developer event on Thursday, the company revealed Seurat, a new tool that allows for rendering of very high resolution immersive content even on mobile VR devices that don’t necessarily have the best specs. To demonstrate Seurat’s capabilities, Google showed off a collaboration with …

3 Digital Tools to Go One Up on Your Competition

Great content. Knowledge of what customers are saying. SEO: These tools can help you with the most important elements of competition.<p>Not very long ago, promoting a brand was a drastically different task from what we know today. Thanks to the internet, over 40 percent of the world’s population is …

25 Quotes to Inspire Your Entrepreneurial Journey

Every struggle we face has been overcome by someone we respect who is willing to tell us how it is done.<p>The right quote at the right time can often provide deeper meaning and perception just when you need it most.<p>A perfectly worded quip can impart wisdom and wit. It can tug at your heartstrings or …

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

More than 15 million businesses now use Instagram as a marketing tool.<p>And one of the the most important aspects of any Instagram marketing strategy …

How to Make Yourself More Valuable – Investment-Enterprise

Labor combined with skills will start producing miracles.<p>I’m a very big proponent of activity, labor and discipline. In fact I devoted one of the …

User Experience Magazine - The Magazine of the User Experience Professionals Association

Get an insight into how testing AV equipment has many additional issues that are not present in software testing. [Read More]<p>Take a trip through …

You’re Never Too Old To Start A New Venture, Look At These Famous Entrepreneurs

The current lot of 20-something CEOs are ruining it for people like us who are facing a mid-life crisis. This infographic gets back at those young …

Middle Age

Best SEO|Lead Generation|Internet Marketing Company in India,US,SG,UK

This is what we just need your Email-Id, within few hours we will send the complete package of our list of services in lead generation & SEO …

Marketing

Why Marketers, Agencies Haven't Mastered the Customer Experience

Marketers are planning a customer experience makeover, and based on December 2014 polling by Econsultancy in association with Ensighten, those who …

Customer Service

61 Key Social Media Metrics, Defined

<i>This post originally appeared on the Buffer Blog.</i><p>Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.<p>I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a …

The Ultimate List of Hacks to Prepare for Your Upcoming Disneyland Trip

<i>What are some favorite Disneyland hacks?: originally appeared on Quora: The best answer to any question. Ask a question, get a great answer. Learn from experts and access insider knowledge. You can follow Quora on Twitter, Facebook, and Google+.</i><p><i>Answer by Lucas J Meeker</i><p>If you don't want to pay for …

7 SEO strategies to implement in 2015

Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last.<p>Like most technology, what was applied last year in online marketing efforts may …

Marketing

8 Trips You HAVE to Take Before You Die

There are trips we strongly recommend you take and then there are those that we basically demand. Trust us, as travel experts, we know the getaways that should make your bucket list. Here are eight trips you HAVE to take before you die -- and we even ordered them chronologically with the adventure …

Apple Adds UnionPay Debit and Credit Cards As Payment Option in Chinese App Store

Apple has announced that it will finally be allowing its Chinese customers to use their China UnionPay debit and credit cards in the company’s App …

Mark Zuckerberg Gives Q&A in Chinese

Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy of Facebook<p>Courtesy …

29 Free Internet Tools To Improve Your Marketing

<i>This post originally appeared on the Buffer blog.</i><p>Aren’t shortcuts just the best?<p>While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.<p>Finding a good marketing shortcut feels especially great, considering all …

The Secret Of Wendy's Social Media Success: Massive Stupidity

Many big fast-food chains have tried to create successful Facebook or Twitter marketing campaigns — and flubbed it. Burger King chose an unfortunate Twitter hashtag in a recent attempt to publicize its new lower-fat Satisfries, and McDonald’s got rude responses to Twitter campaigns instead of …

The Mobile App Your Marketing Needs

According to Nielson, smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s …

Nearly One-fifth of US Display Spending Will Be Automated This Year

Programmatic buying will continue to gain a greater portion of display spending in the US this year, according to eMarketer’s latest estimates on US …

Advertising

Does Your Social Media Drive Transactions?

Vision Critical’s recently published “From Social to Sale,” about how social media activity — particularly Twitter, Facebook and Pinterest — can drive transactions. (For a detailed discussion of this, see my earlier post “How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’” )<p>In an effort …

35+ interesting stats from Econsultancy's Q2 2013 reports

<b>The first week of July heralds not only the second week of Wimbledon and the start of Henley Regatta, but also the beginning of Q3.</b><p>That means it’s …

Customer Experience

Gmail’s People Widget Now Lets Brands Highlight Their Google+ Profiles And Posts

Google today launched a small but nifty new feature for its Gmail people widget that allows brands and businesses to highlight their Google+ profiles and recent Google+ posts right in their customers’ inboxes.<p>Once they have connected their Google+ accounts and email addresses, Gmail users will be …