beck wentz

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Brexit: David Cameron to quit after UK votes to leave EU

<b>Prime Minister David Cameron is to step down by October after the UK voted to leave the European Union.</b><p>Speaking outside 10 Downing Street, he said "fresh leadership" was needed.<p>The PM had urged the country to vote Remain but was defeated by 52% to 48% despite London, Scotland and Northern Ireland …

United Kingdom

Study: Facebook ads outpacing organic for conversions

As more companies realize that advertising on Facebook is a necessity to reach fans and customers, a new study shows that ads play a huge role in …

Hiring for Creative Marketing Roles: Interview Trends, Top Resume Mistakes

Marketing and advertising executives say they review 23 resumes on average for every open creative position, according to a recent report from The …

5 Pinterest Marketing Tactics That Produce Big Results

There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square …

The Challenges of Emotion vs. Data-Driven Marketing

<i>Lauren deLisa Coleman is a digi-culture trend analyst specializing in the convergence of popular culture, emerging tech and the impact on business and governance. This post originally appeared on the Geckoboard blog.</i><p>For a job title that barely existed three years ago, the role of a data scientist …

Too many metrics: the perils of training marketers to calculate ROI

en_GB<p>article<p>The life of marketers “is chaos and it’s only going to get worse,” said Unilever chief marketing officer Keith Weed at the Cannes Lions …

Marketing

Marketers, are you a ‘chief, champion or coach’?

en_GB<p>article<p>Marketers are more likely to fall into driven and extroverted personality types such as ‘chiefs, champions and coaches’, according to new …

Marketing

This Single Mom Got Fired, Started a Gym, and Is on Track to a Billion in Revenue

Ellen Latham went from being a fired as a single mother to co-founding Orangetheory Fitness, a multi-million dollar company. Here's how she did it.

Fitness

Semiconductors in China: Brave new world or same old story?

China is stepping up efforts to become a major player in semiconductor design and manufacturing. If it succeeds, integrated-circuit companies around …

Innovation

Prevent Your Strategy Offsite from Being Meaningless

I was facilitating the two-day executive offsite of a mid-sized technology company. The goal of the meeting was to solve major issues and identify potential opportunities that would guide their efforts, as a company, for the next year.<p>We were halfway through the first day and, while everything was …

Trent Oliver - Co-founder and CEO of Blue Telescope

[quote style=”boxed”]Pay attention to the numbers and have clarity about how your personal values are represented within the brand.[/quote]<p>Trent …

Andy Barkett – CTO for the Republican National Committee

[quote style=”boxed”]Cut out meetings. Shorten them. Skip the small talk, and figure out how to make the meeting last 14 minutes instead of 15. Save …

German Chancellor Angela Merkel Vows to Fight Growing Anti-Semitism

With attacks against Jews on the increase in Germany, Chancellor Angela Merkel pledged on Sunday to step up the battle against anti-Semitism.<p>Speaking …

Angela Merkel

Al-Qaeda recruiting European jihadists in Syria to attack US planes, say American officials

Al-Qaeda's Syria cell poses more direct threat to West than Isil, US officials warn<p>While Isil is getting the most attention now, another band of extremists in Syria – a mix of hardened jihadis from Afghanistan, Yemen, Syria and Europe – poses a more direct and imminent threat to the United States, …

Medal recipient killed up to 175 enemies

As many as 175 enemy troops killed, 18 wounds from enemy fire, 38 hours of battle, 48 hours evading the North Vietnamese troops in the bush -- and one tiger. Those are the numbers behind Sgt. Maj. Bennie Adkins' Medal of Honor, an award he received from President Barack Obama in a White House …

World leaders vow to help Iraq fight Islamic State using 'all means'

World leaders pledged Monday at a crisis summit to help Iraq fight<p>Islamic Statemilitants using “all means possible,” including military action.<p>The emergency conference in Paris -- attended by 26 countries including key players in the region such as Turkey, Saudi Arabia, Qatar, Lebanon and the …