Clare Anthuvan

115 Flips | 8 Magazines | 1 Like | 4 Following | 1 Follower | @bearonthecouch | Keep up with Clare Anthuvan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Clare Anthuvan”

The 3 Types of Thought Leadership That Actually Work | Inc.com

Blogs, ebooks, white papers, webinars--in the B2B marketing world, everyone wants to be a thought leader these days, judging from the volume of content that appears on a daily basis.<p>And, done right, developing high-quality content on your brand's behalf can really pay off: According to an <i>Economist</i> …

Thought Leadership

Progressive Gives Flo Time Off

Progressive Insurance is launching a campaign that takes a humorous look at the phenomenon everyone is familiar with — turning into one’s parents.<p>The …

TfL thinks tracking passenger phones will improve the Tube

The London Underground welcomes 1.34 billion passengers each year, many of whom have their own unique routes of travel. Transport for London wants to know more about these movements to improve the safety, reliability and management of the Tube network, so it's conducting a four-week trial that will …

Stamina trousers and Aeroplane jelly: 200 years of Australian advertising – in pictures

The world of advertising can be crass, comedic, infused with nostalgia or tug on heartstrings. From the politically incorrect to the wildly out of context, a new exhibition at the National Library of Australia is showcasing vintage advertisements from the 1790s to the 1990s.<p>More than 200 posters, …

National Libraries

What's Next for SEO? Just Ask Seth Rand

Image credit: Rand Marketing<p>Penguin, Panda, and Pigeon.<p>The much hyped Mobilegeddon.<p>The rise (and meteoric fall) of Google Authorship.<p>The importance of local SEO.<p>Keeping pace with Google's constant SEO updates for just one year is enough to give anyone whiplash. Then there's Seth Rand, who has been …

Lyft’s New Device Aims to Increase Safety and Eliminate Awkwardness With Drivers

Do you even Lyft, bro?<p>Lyft, a ride-sharing service, is shaking things up in a major way. The young company, which was launched in 2012, has already …

Unite Los Angeles: Big Announcements Come Together Now, Over Unity

Walking around Unite LA, it hit me how monumental of a year 2016 has been for gaming -- and for Unity in particular, a company that saw a whopping 5 billion downloads of games created in its engine in the third quarter alone. As the industry leader in game development, Unity's conferences have …

Virtual Reality

WATCH: John Oliver exposes Herbalife, multilevel marketing schemes

The “Last Week Tonight” host goes beyond the “trappings of legitimacy” and false claims from celebrity endorsers<p>"Last Week Tonight" host John Oliver on Sunday shined a spotlight on the predatory infrastructure of multilevel marketing (MLM) schemes like nutrition supplement company Herbalife.<p>In …

Weight Loss

The engagement era: how AR & VR will reshape brand & consumer connection

Consumer advertising experience actually matters. Who would of thought that constantly bombarding an audience with (mostly) lame advertising and …

Augmented Reality

How nosey insurers use Facebook and your weekly shop to keep tabs on you

Picture a world where no one ever posts anything on social media about nights out or evenings slobbing in front of the TV; instead they share details about work meetings, or recommendations for accounting apps. Why? Because exhibiting exactly this sort of “conscientious” behaviour on social media …

Social Media

Why is that Vine star wearing a Jimmy Johns T-shirt? Cash. Lots and lots of cash.

They dazzle on Instagram and Vine. They deliver pithy shout-outs over Twitter, or showcase their personality on YouTube. Sometimes they do it for …

BMW's New Film Is So Good You'll Forget It's a Commercial

In 2001, BMW launched one of its savviest marketing campaigns ever: <i>The Hire,</i> produced by its then new BMW Films arm. Instead of producing boring commercials, the company commissioned a series of short films specifically for internet distribution, all helmed by well-known directors and with Clive …

BMW

What Can We Learn From the Top 30 Brands on Facebook? (Report)

It’s important to pay close attention to the tactics employed by industry leaders; they provide general insights for your strategy. Within social …

YouTube Fighting to Remain Relevant in the New Age of Video

YouTube is making a number of significant changes to reinvigorate its platform and keep users and advertisers engaged, as it now faces steep …

MUJI president Satoru Matsuzaki on branding the unbranded

<b>Mumbai:</b> It’s been an exciting few days for Satoru Matsuzaki, the president, representative director and executive officer of Ryohin Keikaku Co. Ltd, …

eCommerce

Why Snapchat should be very worried about Facebook's latest move

The Facebook-owned photo-sharing app just launched Stories, a new feature that looks almost exactly like Snapchat's Stories product. Both let users post photos and videos to a timeline that disappears in 24 hours.<p>Although it's easy to make fun of Instagram's copycat move, it could have some serious …

Advertising

What Your Facebook Profile Photo Says About You

What starts out as a fun and relatable list soon turns into an exercise in self-loathing.<p>Don't know about you but vast if crumbling pillars of my personality are built around Facebook, the acceptance of and activity on, a social media platform that has dogged my life for near on ten years, now. …

Apple doesn't understand photography

The most innovative thing Apple did with their Photo app recently was the addition of a ‘Selfie’ filter. You can find the folder in your Photos app, and yeah, it is filled with Selfies.<p>Apart from that Apple still thinks we use photography as we did it 30 years ago: we go on a trip, take a bunch of …

The World's Most Successful Vloggers, The Fees They Command And Why They Are Marketers' Best Friends

Despite the fact that he has 37 million subscribers (and counting) on YouTube it was only when it was revealed that Felix Kjellberg, aka PewDiePie, who uploads videos of himself playing computer games for a living, earned $7.4m in 2014 that he truly became a household name.<p>Perhaps we should be …

Advertising

How one student came up with a genius way to use Snapchat to land him his dream interview

That's when he decided to do something different to stand out from the crowd.<p>He turned to Snapchat and designed his own geofilter to run an advertising campaign to promote himself as a great hire to the employees of Horizon Media, the largest standalone ad agency in the US.<p>Geofilters on Snapchat …

How to sell insurance to young people on Snapchat

There are certain youth-focused brands that no one is surprised to see on Snapchat, whether it’s behind the scenes footage from Marc Jacobs, or …

The Gold Rush of IoT and What It Means for Your Brand

Over the past year, the Internet of Things (IoT) has made an interesting shift from devices to services.<p>Over the past year, the Internet of Things (IoT) has made an interesting shift from devices to services. Instead of focusing on the devices that connect to one another, companies have moved the …

The hidden world of the Knights Templar

Tucked behind London’s Fleet Street, a patchwork of gardens and graceful buildings tell the story of the most famous knights of the Crusades.<p>It was rush hour on a weekday and I was weaving my way down the Strand, one of central London’s most famous thoroughfares. The street hummed with tourists, …

Ancient History

8 Facebook Advertising Terms You Need To Know

For those of you who haven’t entered the world of Facebook advertising, there’s a lot of daunting vocabulary. Understanding what all these terms mean …

AdWords

How to Hack the IKEA Food Market

I have long loved IKEA, not just for the LACK units of my college days or the little table I’m sitting at right this moment, but I love them for …

The consumer isn’t a moron

An interesting piece of news came from an unexpected startup last month.<p>Buffer, a company considered one of the leaders in social media, announced that they had been failing on social media.<p>The introduction to their shocking announcement was brutally honest:<p>We as a Buffer marketing team — working …

Marketing

Daffodils in bloom, the warmest ever December: how worrying is the world’s strange weather?

December temperatures in London have been warmer than July’s. Scotland is balmier than Barcelona. Artificial snow covers European ski slopes. Africa faces its worst food crisis in a generation as floods and droughts strike vulnerable countries.<p>With unusual weather from Britain to Australia, …

Global Warming

Studio Branding Guidelines Template for Adobe InDesign

A great studio branding guidelines template in a modern and minimalist brochure design.<p>Whether for clients or for the own design studio, creating a …

Millennials are rejecting a strategy Coach, Abercrombie & Fitch, and Michael Kors have relied on for years

Abercrombie & Fitch has become almost unrecognizable after banning the loud, logo-emblazoned "A&F" sweatshirts and hoodies it was once known for.<p>Coach is changing course after sales of its bags, which were adorned with logos, began plummeting.<p>And Michael Kors has also changed the aesthetic of its …

Michael Kors