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Rare Sneakers: The 15 Rarest adidas NMDs of All Time

The term “grail” is used quite liberally these days, especially with truckloads of coveted sneakers releasing like clockwork each and every weekend. …

The Nike Duel Racer In Light Charcoal

Up next for the Nike Duel Racer is this new colorway simple dubbed as Light Charcoal. Available now, let’s get a closer look.The Nike Duel Racer …

Sneakers

Feit's Runner is back and looks better than ever

A luxury runner in its most basic, elegant form.Feit turned a lot of heads with its original running shoe and now they've brought it back in a new …

Shoes

A Rare Sample of Nike's Unreleased ZoomX Vaporfly Elite Can Be Yours... for $10,000 USD

Eliud Kipchoge’s Breaking2 kicks won’t come cheap.<p>Eliud Kipchoge may have come up just short of breaking the two-hour marathon barrier with a time of 2:00:25 back in May, but he still shattered the world record time of 2:02:57. Now you can own a little piece of history as a rare sample of Nike‘s …

Sneakers

An On-Feet Look at the CLOT x Nike Air VaporMax Flyknit

Red with envy.<p>Set to release next week, the CLOT x Nike Air VaporMax Flyknit have started arriving at retailers already and we get our first on-feet look courtesy of OVERKILL in Berlin. The all-red silhouette from Edison Chen and CLOT feature subtle details that can be seen in the gallery above …

Sneakers

The Air Jordan 31 Low Gets the "Quai 54" Treatment

The second installment of this year’s Quai 54 collection.<p>Jordan Brand has released a new colorway of the Air Jordan 31 Low in celebration of the Quai 54 streetball tournament in Paris. Contrary to previous designs of the Air Jordan 31, this model doesn’t feature the signature Jumpman logo along the …

Sneakers

adidas Gains Ground on Nike and Evens out With Jordan Brand for Market Share Position

The Three Stripes brand is well on its way to claiming the top spot.<p>Very likely coming as a surprise to absolutely no one, adidas continues on its upward trajectory of claiming its place as the most profitable footwear brand in the market — steadily gaining ground on current leader Nike, while …

Sneakers

An Unreleased Pair of adidas YEEZY BOOST 750 Emerge

Can we expect more from Mr. West?<p>The adidas YEEZY BOOST 350 V2 “Zebras” may have just been restocked, but for fans looking for something a bit new, an unreleased pair of adidas YEEZY BOOST 750 recently emerged. Being tweeted out by famed YEEZY insiders YEEZY MAFIA, the adidas YEEZY BOOST 750 sees …

Sneakers

Jordan Brand's Formula 23 Toggle Undergoes An "Orewood Brown" Makeover

Preparing for its July release.<p>As Jordan Brand continues its evolution from strictly cranking out traditional basketball kicks — increasingly moving more into lifestyle crossover iterations, contemporary silhouettes such as the J23 Low and Jordan Formula 23 “Quai 54″ continue to penetrate the …

Sneakers

Nike Beware: Adidas Is Playing Catch Up, and Fast

New data shows that the three stripes has taken another bite out of the Swoosh's U.S. market dominance.<p>In the U.S. athletic footwear market, Nike has been at the top for some time. Even today, the Swoosh owns 34.7% of the market. But comparing that to last year, in which they held 35.9% of the …

Sneakers

Nike Releases Air Max 1 Premium “Ridgerock”

It’s been 30 years since Tinker Hatfield released his now iconic Nike Air Max 1, the first model to champion visible air. Nike has experimented with …

Nike Air Max

Nike Air Zoom Chalapuka ‘Armory Navy’ and ‘Black White’ Release Date

Originally seen on SneakerFiles: Nike Air Zoom Chalapuka ‘Armory Navy’ and ‘Black White’ Release DateNot long ago we showed you a preview of some …

Sneakers

It's important to remember that forgetting is important

If files on your computer suddenly vanished after a while, you'd be in line for a new one pretty quickly – and yet, that's basically what our brains …

Nike's Air Max 97 to Take Its Talents to The "Triple Black" Team

Black on black, on black.<p>Nike’s Air Max 97 model is continuing its powerful return. The iconic silhouette has seen a retro in “Silver Bullet” and “Metallic Gold” colorways and a “Triple Black” edition is next in line. Alongside its color change you’ll find leather making its way around the …

Sneakers

The Nike Air Max 270 & Air VaporMax Plus Are Set to Make Their Debut on Air Max Day 2018

New year, new silhouettes.<p>First pictures of the Nike Air Max 270 have leaked on the internet. “Adding up” the elements of the Air Max 90 and Air Max 180, the Air Max 270 is reportedly making its debut during Air Max Day 2018. The white and blue silhouette features an exaggerated Air Max bubble on …

Sneakers

Here's a Closer Look at the YEEZY BOOST 350 V2 "Beluga 2.0"

Pull tabs added, orange stripe deleted.<p>After providing a first look mere days ago, we now get a closer look at the YEEZY BOOST 350 V2 “Beluga 2.0″ courtesy of @s.sam.group via Instagram. The first thing fans of the original “Beluga” will notice is that the bright orange stripe has now been muted …

Sneakers

Nike Air More Uptempo Gets "Dark Stucco" Colorway

Part of the ever growing Uptempo collection.<p>The next member of the Nike family is the latest rendition of the Nike Air More Uptempo, adding to an already impressive Spring/Summer collection. The sneaker boasts an olive green body all the way down to the rubber out sole and up to the laces. The …

Sneakers

Nike SB Paul Rodriguez 10 (Special Edition)

The release of the Nike SB Paul Rodriguez 10 is a milestone in the world of skateboarding. Having your own signature shoe is a huge achievement in …

Sneakers

The adidas Tubular Doom Soc Is Coming Back In Two New Colorways

A Tubular renaissance is on its way.<p>After the release of the widely popular NMDs and Ultra Boosts, we may see an unexpected adidas Originals Tubular return in the following months. The adidas Tubular Doom Soc is coming back with a few new colorways, and today we get a preview of the “Light Blue” …

Sneakers

Nike's Duel Racer Goes to the Dark Side With New Black and White Colorway

The latest iteration of the classic ’80s runner.<p>After rereleasing the Duel Racer, Nike recently gave the ’80s classic a dark “Black/White” makeover. This time around the athletic lifestyle sneaker features a black and dark gray mesh upper, matching TPU heel counter and 3M accents. A black advanced …

Sneakers

Ronnie Fieg Unveils Collaborative Sandal Trainer Alongside Filling Pieces

Beach meets the streets.<p>Ronnie Fieg is set to provide you with your go-to footwear for the summer. Continuing his relationship with Filling Pieces, Fieg has collaborated with the line on a special Sandal Trainer silhouette. The forthcoming drop brings together the worlds of running footwear with …

Sneakers

Nike Zoom VaporFly 4% Release Date

Was it the shoes? The new Nike VaporFly 4% makes a strong case for itself as the new fastest running shoe on Earth after being worn by 5 out of the …

Sneakers

Next Week Adidas Releases A New Running Shoe Made From Ocean Plastic

Adidas is launching a new running shoe next week that is made from reclaimed and recycled ocean plastic trash. (Courtesy photo)<p>Adidas is releasing a new style in its Parley series, the shoes made from reclaimed and recycled ocean trash. On May 10, the Ultra Boost Parley will be available for …

Oceans

The Trail Runner That’s Actually a Hiking Boot

Hiking boots have for the most part replaced trail runners in my backcountry gear closet, but I’ll be callously tossing aside some poor once-loved …

The Best Running Shoes of 2017

Road Shoes<p>Take on endless miles of pavement.<p>Newton Fate II<p><b>Fit:</b> I have a narrow-ish foot, and the Newtons accommodated it well while still leaving …

May 2017 Finds On Huckberry

Once again we have teamed up with our good friends at Huckberry to update our custom, curated BTS Shop. We have picked the most exciting fresh deals …

Cool Stuff

Review: Salomon S-Lab Sense Ultra || All-purpose trail running shoe

The Salomon S-Lab Sense Ultra is a form-fitting all-purpose trail shoe, with precision fit, reliable outsole grip, and a happy-medium balance between …

Running

On Cloudflyer Running Shoe

Enjoy plush cushioning and maximum stability while pounding the track or tarmac with the On Cloudflyer Running Shoe. Exquisitely engineered using …

Running Shoes

How Reebok used influencer reviews to break into the competitive running category

At $150 a pair, Reebok’s Floatride Run is one of the sneaker brand’s most expensive running shoes. But despite the cost, Floatride in just three …

Marketing