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BBDO DIGITAL NEWS - WEEK OF 4/1

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AD OF THE DAY: Wheat Thins Trigger An Existential Crisis For A Puppet Locked In A Mental Institution
Business Insider - Dominic Green
So much, in fact, that this ad sees him checked into a One-Flew-Over-The-Cuckoo's-Nest-style psychiatric ward to battle his crazed addiction. It's the latest in Nabisco's "Must Have Wheat Thins" campaign,
Google+ expands sign-in tool to thousands more sites
gigaom.com - by Jeff Roberts
Google(s goog) has announced a new partnership with two companies that provide social sign-in tools to a wide range of major websites and apps, …
Customers Don't Care About Loyalty Programs As Much As Brands Think They Do
Business Insider - Taddy Hall
Finishing lunch with a friend several weeks ago, I pulled out my wallet and foraged for a credit card. Struck by my billfold's girth, he quipped, "What's in your wallet?" I plunked it down on the table
Happy birthday cell phone! Here are 10 of the oddest phones from over the years
Digital Trends - Simon Hill
Today is the anniversary of the first cellular phone call that was ever made. It’s the cell phone’s 40th birthday. Yes, it’s only been in the last 10 …
Leak: Is this what Facebook Home will look like?
Digital Trends - Andy Boxall
We’re just hours away from the most anticipated Facebook event we can recall, where it’s likely the social network will reveal an Android …
Mobile Advertising
Mobile Advertising Grows So Fast That Analysts Revise Forecasts
Ad Age - John McDermott
Web advertising dollars are transitioning from desktop to mobile much more quickly than previously anticipated -- and that has eMarketer boosting its …