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The Direct Booking War Is a Myth, at Least in Europe

The world’s big hotel groups have spent the last couple of years trying to convince consumers that booking direct is best.<p>After giving away much of …

Booking Site Acquisitions: Who Bought What and Who Was Shut Out in 2016

It isn’t widely appreciated, but if you tally the mergers and acquisitions’ activity of the globe’s major online travel agencies over the last two …

Tourism

Hotel CEOs Aren't Slowing Down Their Push for Direct Bookings

It’s been a little over a year since the major hotel companies initiated their direct booking offensive in an attempt to take away share from online …

The Most Viewed Travel YouTube Videos of 2016

Aside from its upcoming IPO, Trivago has stolen the spotlight with its TV commercials and videos during the past year that have garnered millions of …

Jennifer Aniston

Marriott CEO on Loyalty, Airbnb and Direct Bookings

Last Friday, when Marriott International finally announced it had closed its $13 billion acquisition of Starwood Hotels & Resorts, the bigger news …

This Is What Hotels Can Learn From Airbnb — and Vice Versa

What is hospitality? How do you define it, and more importantly, how do you deliver it?<p>Those are two questions at the heart of the …

Hotel Direct Booking Campaigns Won't Hurt Priceline and Expedia Says Study

Hilton and Marriott’s substantial advertising campaigns to entice direct bookings on their websites and to steal share from online travel agencies …

Booking.com in Reversal as it Launches Loyalty Program for Business Travelers

A half a year ago, Priceline Group CFO Daniel Finnegan was telling investors at a retail tech conference that loyalty programs can be a source of …

Booking.com's New Loyalty Program and 4 Other Digital Trends This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts …

Egencia Wants to Be a Global Corporate Travel Power

The <b>Skift Corporate Travel Innovation Report</b> is our weekly newsletter focused on the future of corporate travel, the big fault lines of disruption for …

Hotels Find That Guests Won't Wait When It Comes to Mobile Messaging

New survey data and research suggest hotels should be paying even more attention to mobile messaging and requests from guests than they already …

Hospitality

Why Aren't Any Travel Brands Considered Among the Best on Earth?

One thing we here at Skift often say is that travel is one of the world’s largest industries, and that it truly has a global impact: it’s the “global …

4 Charts Showing How Travelers Want to Earn and Redeem Loyalty

Some 97 percent of U.S. consumers have a credit card that earns them travel rewards loyalty points with a travel brand. Making it easy to redeem …

Growth of Mobile Travel Bookings in 6 Charts

Travelers that use their mobile devices to book their flights and hotels are an expanding demographic, but growth in mobile bookings hasn’t been …

Video: Google's Travel Leader on Paid Links and Being a Booking Player

Distracted, multitasking users are spending less time per mobile session these days, Google found, and that’s one reason the search engine — or …

Millennials Are Now the Most Frequent Business Travelers

Young employees are traveling for business more than ever before, according to a new report, and their buying habits are completely different than …

Expedia Plans to Build Facebook Advertising to 'Google-Like Levels'

It’s never smart for companies to get over-dependent on a third-party platform, and with that kind of thinking, Expedia Inc. is hoping to reduce its …

Video: TripAdvisor CEO Is Committed to Instant Booking and Long-Term Growth

As TripAdvisor is poised to release its third quarter earnings in a little more than a week, competitors and investors will be reading the tea leaves …

Video: Booking.com CEO on Keeping Customers at Center of Strategy

With the proliferation of lodging types from hotels to apartments and vacation rentals, some online travel companies might be tempted separate the …

Beyond Mobile: How Voice and AI Are Changing Digital Travel

Last week, Skift published the 2017 Digital Transformation Report, sponsored by Adobe and Epsilon. Download the report for free here:<br>Download Free …

Online Travel Agencies Vs. Travel Agents: It’s Getting Personal

Skift recently reported that Travel Agents Struggle to Market Against Online Travel Giants. With the looming threat of direct booking sites and …

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Google already has a gigantic travel advertising business, and now the company states that its hotel-related searches jumped 25 percent year over …

Video: Wolff Olins CEO on Capturing the Traveler's Imagination

How can travel brands improve at capturing their customers’ imaginations?<p>They can rely less on data and technology, and focus more on telling stories …

Video: Priceline's Founder on Choosing to Improve or Reinvent Travel Technology

Is it better to improve or reinvent technology in the travel industry?<p>With billion dollar innovation opportunities more likely in travel than any …

Interview: Four Seasons CEO on the U.S. Election, Loyalty and Scale

The day before another hotelier was elected to the highest office in the U.S., Skift traveled north to Toronto to meet with Four Seasons Hotels and …

AccorHotels Acquires Majority Stake in Concierge and Loyalty Provider John Paul

AccorHotels has made it a habit this year to acquire and invest in companies and technology where consumer demand is shifting and its acquisition of …

What Will 2017 Hold for Business Travelers? — Skift Corporate Travel Innovation Report

The <b>Skift Corporate Travel Innovation Report</b> is our weekly newsletter focused on the future of corporate travel, the big fault lines of disruption for …

Expedia and Red Lion Hotels Hit Reset on Loyalty and Direct Booking

And then there was Red Lion Hotels — which has rebooted its overall relationship with Expedia Inc.<p>Expedia.com and sister site Hotels.com began …

The 25 Best Tourism Websites in the World in 2016

Choosing the world’s best tourism websites is more difficult in 2016 than it was the last time we picked our favorites in late 2013, but that’s not …