Bas Schreuder

46 Flips | 2 Magazines | 9 Following | 7 Followers | @basschreuder9 | Keep up with Bas Schreuder on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Bas Schreuder”

The Failures of Anti-Trumpism

WACO, Tex. — Over the past year, those of us in the anti-Trump camp have churned out billions of words critiquing the president. The point of this work is to expose the harm President Trump is doing, weaken his support and prevent him from doing worse. And by that standard, the anti-Trump movement …

Donald Trump

Why digital transformation is now on the CEO’s shoulders

Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they have inverted the dynamics of technology …

Innovation

Why digital strategies fail

Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should …

Innovation

Why every brand needs an Amazon strategy

A few years ago, if you asked anyone what Amazon was, they’d tell you it was an online retailer. Today, it’s an evolving platform with a wildly …

eCommerce

Culture for a digital age

Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations. In a digital world, solving these cultural problems is no …

Innovation

Toys ‘R’ Us Might Be Dying, but Physical Retail Isn’t

The recent bankruptcy filing at Toys “R” Us has roiled the toy industry. Yet the struggles at the company are not new. The firm was taken private in a $6.6 billion leveraged private equity buyout in 2005, with the aim of turning the chain around, but the resulting debt has proved to be …

eCommerce

Innovation, is it the next step in the digital transformation?

Have you hear about the <i>industry 4.0</i>? Or about <i>Internet of things</i> (<i>IoT</i>) <i>cloud computing, customer experience or social selling</i>? I reckon you do, as it …

Listen In: Top Marketers Discuss the Challenges of Digital Transformation

First in a five-part series: eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical …

Customer Experience

Many Strategies Fail Because They’re Not Actually Strategies

Many strategy execution processes fail because the firm does not have something worth executing.<p>The strategy consultants come in, do their work, and document the new strategy in a PowerPoint presentation and a weighty report. Town hall meetings are organized, employees are told to change their …

Voor P&G en Unilever wordt innoveren belangrijker dan adverteren

Merken als Procter & Gamble, Unilever of Coca Cola zijn groot geworden door adverteren. In het tijdperk van de Vierde Industriële Revolutie draait …

Insights Screaming To Get Out: Tales From Digital Transformation

A California CIO uses data to help citizens survive earthquakes, landslides, floods, and volcanos; a Dutch executive uses it to visualize solutions to rising sea levels; a Chinese CIO sells the cloud to his culturally risk-averse boss. Data, often hundreds of years old, is the untapped resource for …

5 steps to digital transformation

How can you improve your business with tech? That was a question tackled in five parts by<b> Kevin Niblock</b> on Thursday morning<b>.</b> The<b> Software AG</b> …

Grow fast or die slow: The role of profitability in sustainable growth

How can software and online-services companies determine the right balance between growth and profitability?<p><b>It is clear to most</b> in the software and …

Innovation

Top 10 Trends For Digital Transformation In 2018

Even though we haven’t quite hit the final quarter of 2017, you could say it’s been an eventful year in digital transformation. Just as I predicted last year at this time, user experience (UX), big data, smart machines — and of course, change itself—have proven big players in the business landscape …

Internet of Things

Deze innovaties zijn sneller in uw leven dan u denkt

“De vraag die we onszelf moeten stellen, is hoe wij onze verwevenheid met technologie vorm willen geven,” stelde filosoof Naomi Jacobs een jaar …

5 Ways to Help Employees Keep Up with Digital Transformation

The consumer packaged goods (CPG) landscape is in the midst of a significant shake-up. Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital. Unilever has acquired Dollar Shave Club, a young startup, for $1 billion in a move to introduce a new model of …

Innovation

When B2B buyers want to go digital--and when they don’t

New research indicates where to focus digital investments so that they will reap rewards in online and face-to-face channels.<p><b>It was long held</b> that …

Turnaround artists: How companies can catch up to the digital revolution

Latecomers can succeed at digitization if they take these five steps.<p><b>As Michael Busch,</b> the CEO of German bookseller Thalia, looked across the …

Innovation

China is building a city bigger than Washington on 4 islands in Malaysia

On four man-made Malaysian islands, Chinese developer Country Garden is building a huge new city. In one of the ads, the company bills it as "a dream …

China

‘Black Mirror’ is the perfect show for our tech-obsessed world

Is there a more perfect paranoia-stirring cocktail than the Internet and bees?<p>Both are at the center of a standout episode from the third season of Charlie Brooker’s cult-favorite anthology series “Black Mirror,” which has drawn apt comparisons to “The Twilight Zone” for its suspenseful stories …

Leading Digital Transformation Is Like Urban Planning

Most companies want their businesses to keep pace with digital startups, but end up bogged down by the need to fix the daily challenges that their decades-old IT systems create. How do you redesign and rebuild major infrastructure while keeping the day-to-day work going? This kind of challenge is …

Innovation

Change management for digital transformation: What's different?

Digital transformation will fundamentally change your company's mission-critical processes and operations. Done right, it changes the way your …

The frustration of innovation: Lessons from history

It seems that innovation is now an imperative for every company and every chief executive. Leaders all stress the importance of agility, …

The platform economy is a big opportunity for small business owners

The Board Directors You Need for a Digital Transformation

When the term <i>digital transformation</i> was first bandied about by consultants and business publications, its implications were more about keeping up and catching up than true transformation. Additionally, at first it was only applied to large, traditional organizations struggling, or experimenting, in …

Innovation

Nike’s Co-founder on Innovation, Culture, and Succession

<b>Phil Knight,</b> former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed how running shoes …

Shoes

How B2B Sellers Are Offering Personalization at Scale

As consumers in this data-driven, algorithmically obsessed world, we’ve come to expect highly personalized experiences that are tailored to our specific needs. Companies like Netflix and Uber set that tone, giving us what we want, when we want it — usually on the first try.<p>These “have it your way” …

Selling