Fan Engagement Magazine

Most recent stories in Fan Engagement Magazine

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  Bas Schnater

  Barcelona’s ‘small’ database of fans could cost the club millions in sponsorship deal

  barcauniversal.com - Michel Durant

  With Barcelona’s sponsorship agreement Rakuten set to come to an end this season, the Catalan giants have been on the search for a new main …

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  Bas Schnater

  

  Analysis of fan tokens: Get in early or stay out – declines of 80 per cent since peak price | Off The Pitch

  offthepitch.com

  What do Sevilla, Udinese, AS Monaco, River Plate, Racing Club and Botafogo have in common? In the last few weeks, these clubs have joined the massive …

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  Bas Schnater

  

  Data Culture is a team sport for the Seattle Seahawks—and their fans win every time

  tableau.com

  The Seattle Seahawks, Super Bowl XLVIII champions and three-time NFC champions, are an iconic part of Washington state sports. In fact, on game day, …

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  Bas Schnater

  

  9 Strategies D.C. United Use to Supercharge Marketing and Grow Revenue

  ssbinfo.com

  Affinaquest’s Advancement RM: Leveraging Salesforce Clouds for Higher Education Advancement Fundraising Behind the Lens: Affinaquest Films at …

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  Bas Schnater

  Special investigation: Socios ‘fan tokens’ – what they really are and how they work

  theathletic.com - Joey D'Urso

  Last week, major global news outlets reported that Lionel Messi’s deal with Paris Saint-German would include something unusual: a signing-on fee …

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  Bas Schnater

  

  

  The Value of Keeping the Right Customers

  Harvard Business Review

  Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources going out and finding a new client — you just have to keep the one …