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208 Flips | 18 Magazines | 408 Likes | 21 Following | 40 Followers | @basilio_ | Entrepreneur, Consultant, Coach, Digital Evangelist, Speaker. Digital Media, eCommerce, Startups, Marketing, Business and Life Coaching. Positive vibes.

How to Create a Killer PPC Campaign in 2018 #SEMrushchat

There is a lot of competition in the PPC space and in organic search alike, so knowing how to knock your campaigns out of the park can make a huge …

The Small Business Guide to Google Analytics [Infographic]

Despite its widespread use, Google Analytics can trigger anxiety in many marketers. Once you log in, it's not hard to feel overwhelmed by—or unsure …

10 Ways Machine Learning Is Revolutionizing Marketing

• 84% of marketing organizations are implementing or expanding AI and machine learning in 2018.<br>• 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%.<br>• 3 in 4 organizations implementing AI and machine learning increase sales of new products and services by more …

Machine Learning

A Comprehensive Guide To Content Marketing Metrics And How To Measure Them

A Comprehensive Guide To Content Marketing Metrics And How To Measure ThemContent marketing is critical for the success of businesses across various …

How to Use Google Analytics to Improve Your Website & Marketing Strategy [Infographic]

Are you looking for ways to monitor your website visitors' activity? Want to know how to use that information to improve your marketing …

Mapping Out Your Digital Marketing Strategy For 2018

As I look at my digital marketing calendar for the year ahead, I’m equally enthusiastic and challenged by how I’ll need to fine tune my company’s digital marketing platform in 2018. My past and current marketing efforts have helped me further brand recognition, increase online leads and establish …

Marketing

2018's Resolution? Revisit Blockchain's Fundamentals

<i>William Mougayar is the author of "The Business Blockchain" and a board advisor to, and investor in, various blockchain projects and startups (see</i> …

Personalized video ads are engaging consumers

<i>This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.</i><p>With holiday sales already underway, brands aiming to draw in shoppers through video advertisements should be concerned about the effectiveness of their campaigns.<p>That's …

Google: Most Websites Rank Without Any Link Building

Did you know that most websites listed and ranking on Google rank without building a single backlink...

The 10 Best Link Building Services & Backlink Building Packages in 2018

The 10 Best Link Building Services & Backlink Building Packages in 2018<p>While some people associate backlink building with spammy SEO tactics, the …

The state of digital advertising strategies, in 4 charts

Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on …

Is Google's Search Quality Starting To Decline?

For nearly two decades, Google has stood as the uncontested dominant competitor in the realm of online search. It’s been fast, convenient, and accurate (at least compared to other options), and many of us have come to rely on it for our cumulative 3.5 billion searches every day.<p>But over the past …

Video Is the Now, but Short-Form Video Is the Future

Video content is the now, but short-form video content is the future. New research reveals that when it comes to your video marketing, less is</b> …

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always …

The Legal Issues You Need To Know If You’re Launching A Startup In 2017

A legal expert from the J+O Firm talks capital, patents, taxes, crowdfunding, and—oh yeah—remembering to form your company.<p>Thinking of finally launching that startup in this year? You’d be in for a ride even if the next 12 months weren’t shaping up to be as change-filled as it appears they might. …

Startups

The Radical Future Of Branding

Designers predict the major branding trends of 2017.<p>At a time of tremendous political and cultural upheaval, one thing remains certain: Companies will keep trying to sell you stuff, and they’ll keep coming up with new ways to do it. Design is, of course, a major part of that pitch. We spoke with …

McDonald's

Branding: The Secret Sauce for Driving Demand and Controlling Price

In my last post, I talked about <i>Corporate Image</i> and how it forms the foundation of your brand. In this one, I add <i>Positioning,</i> which drives demand for each of your products and gives you control over the price you can charge. Because it gives you control over <i>Price,</i> it also gives you greater control …

The Complete Guide to Getting Started With Facebook Ads

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it's not without its questions.<p>10 min read<p>This story originally appeared on Buffer<p>Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media …

Social Media

Social-Listening: 5 Ways To Really Engage With Your Social Media Audience

What do you consider social-media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement.<p>But what if we told you that in limiting yourself to this definition, you’re …

Social Media

How to sustain your Online Startup in 2017

With the widespread use of the internet, website development simplified to drag-and-drop actions and ecommerce industry growth projected at an astounding 8.7%; the promise of online selling has lured millions to launch their ecommerce businesses. In the US alone, total revenues capped at an …

3 Tips for Improving Your Business with Analytics

If you're serious about embracing analytics tools, here are a few ways to avoid buyer's remorse.<p>More types of businesses are using analytics to improve the way they operate, the way they serve customers, and the way they approach new product development. In many companies, traditional business …

Big Data

10 CEOs Make Predictions For Marketers

What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies.<p><b>Marketers will begin focusing on PR tech:</b> Sharam Fouladgar-Mercer, CEO, AirPR<p>We can’t talk about MarTech without talking about PRTech, the …

AdTech

How to Build an Always-on Marketing Machine

Are you winning the marketing race or heading for a crash?<p>Mayur Gupta, Spotify global growth innovation and marketing, used the analogy of a Formula …

Marketing

The Perfect Cart-Abandonment Email [Infographic]

Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to …

eCommerce

The 5 Stages Startups Must Go Through to Make That First $1 Million

What stage of business is your startup in?<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We all want our startup businesses to hit that coveted $1 million per year in revenue. The unfortunate truth is that only 4 percent of us actually make that goal.<p>This past year my …

Business Strategy

How to use data to make killer content decisions

The end of the year isn’t merely the end of the financial year for many companies, it’s also the time when many people take a few extra days off. And the two entangle each other in a sort of ROI tango many people are afraid of.<p>Will you reach your quarterly goals? Will you end the year in the black? …

Google Analytics

The Most Important Marketing Metric You're Not Measuring

Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: What are the minimum non-vanity metrics every organization adopting inbound marketing</b> …

Marketing

How to Craft a Remarkable SEO Strategy for 2017 - Whiteboard Friday

From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning …

A 7-Step Plan for Generating Leads With Facebook Ads

Do you want to generate more leads from Facebook? Interested in using Facebook ads to promote a lead magnet? Facebook ads are a great way to build a …

How to Use Analytics to Get More E-commerce Sales

If you run an e-commerce store using any of today’s popular platforms, you’ve got access to a tremendous amount of data. Your customer insights, marketing, and merchandising data offer untold opportunities for boosting revenue and growing your business – but only if you’re reading and acting on …

eCommerce