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Quantifying the Impact of Marketing Analytics

Marketing analytics is becoming big business. With the promise of improved precision and performance, advanced analytics and Big Data have set off something of a buying frenzy.Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, …

Marketing

The Future of Finance

Is Facebook Paying $0 for Payment Processing?

• JJ Hornblass • March 24, 2015 • Cards, Commerce, Lending, Mobile, Online, Payments, Retail, Social Media • 3BookmarkOne of the rumors circulating around …

Ingenico And Intel Tie Up For Payments On The Internet Of Things

Share EmailIngenico and Intel have partnered to build mobile payment capabilities into a wide array of connected devices for the Internet of Things …

Perspectives in Insurance

Article Monday, January 26, 2015 The insurance industry is evolving and being challenged to rethink the ways it does business. The industry is being …

Administrative Law

5 tips om je e-mailmarketingperformance te optimaliseren met behulp van social

De laatste tijd verschijnen er nogal wat berichten over het belang van big data en marketing automation en hoe marketeers hier in de toekomst mee om …

Dabbling in the future of payment: A week of Apple Pay and Google Wallet

On Monday last week, Apple finally launched Apple Pay, the company's mobile-payment system that only works with the iPhone 6, 6 Plus and the latest iPads. (Though you can't use iPads for in-store payments.) Even though mobile payments have been around for several years now, Apple Pay is seen by …

The Payments Tipping Point Will Be In 2015

Editor’s Note: Hill Ferguson is the chief product officer of PayPal.Payments are finally cool. And the more than 1,500 payments startups on Angel List that believe they have cracked the code to solve a piece of the payments puzzle attest to this.Given all the noise in the tech community this year …

The magic of mining

A HUGE aircraft hangar in Boden, in northern Sweden, big enough to hold a dozen helicopters, is now packed with computers—45,000 of them, each with a …

Bitcoin

The ‘Omni-Channel Approach’ – Digital Banking for Generation Y

Banks must be prepared for serious disruption that has already begun.

Omnichannel

Banks As Commodity Utilities In A New Payment World

Editor’s Note: Christoffer O. Hernæs is vice president of strategy, innovation and analysis at Sparebank 1 Group, Norway’s second-largest financial institution.With the recent launch of Apple Pay and leaked screenshots of Facebook integrating payments with Facebook Messenger fintech companies, there …

The state of consumer fintech

Marc Andreessen in an interview recently said the following about finance: “We can reinvent the entire thing”.How has tech been changing finance? …

Marc Andreessen

5 tech trends that will dominate CES 2015

New Year? It might have been memorable for Ryan Seacrest and Taylor Swift, but for technology, the clocks don't really change until this weekend, …

The Blockchain is the New Database, Get Ready to Rewrite Everything

If you understand the core innovations around the blockchain idea, you’ll realize that the technology concept behind it is similar to that of a …

Tech 2015: Block Chain Will Break Free From Bitcoin To Power Distributed Apps

In many ways, the crypto currency Bitcoin had a very bad year in 2014. It has fallen from a value of over $1,000 per Bitcoin last January to just over $300 today. This volatility and the attendant speculation has led some critics, notably Nobel Prize-winning economist Paul Krugman, to consider the …

How Big Data Will Transform Our Economy And Our Lives In 2015

Editor’s note: Deven Parekh is a managing director at Insight Venture Partners where he manages investments in e-commerce, consumer Internet data, and application software businesses on a global basis.The great Danish physicist Niels Bohr once observed that “prediction is very difficult, especially …

Big Data

Why Left-Brained Thinkers Are Becoming More Important in Marketing

Marketing has long had a reputation as the domain for more creative types—wordsmiths, artists, conceptual thinkers, and message-makers. Though that …

Banking is under attack. Here’s a screenshot of the WellsFargo.com homepage with examples of companies challenging the individual pieces of WF’s business. I’ve done this for their Consumer / Personal...

Visionary FinTech Leaders Talk About The New Banking Customer Experience Model

Just as in the movie The Graduate, the line, ‘one word … plastics’ became the symbol of a single word game-changer, one word has the potential to be a game-changer in today’s digital economy … ‘FinTech’.This was reinforced when Adam Goldstein, President of Royal Caribbean Cruises Ltd. which …

Using Social Media Analytics for Insight

Social media data is a trending topic these days. But like all data, it's only meaningful if you can understand and gain insights from it. Applying …

Business Intelligence Trends for 2014

Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Figuring out …

Follow.net

Over 30,000 people use Follow to gain valuable competitive insights which help them make better-informed decisions in their own business.Follow helps …

How to Find New Competitive Knowledge in Social Media

Buzz used to be an intangible — something you just felt. No longer.“Buzz volume” is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. “Consumer sentiment” is another: You can now …

Apple Pay