Barry Reicherter

312 Flips | 3 Magazines | 28 Likes | 14 Following | 50 Followers | @barryreicherter | Insights-Driven Digital Change Agent

Account-Based Marketing Is No Longer A Buzzword

A few years ago, the debate began about whether or not account-based marketing (ABM) was a legitimate strategy or passing trend. And, the debate continues even after account-based marketing has delivered specific results for B2B companies. As more companies are looking to target specific groups of …

10 most effective social media tools for PR pros

Some technology really does make things easier.<p>With social media management tools, you can use automation to share your content and the content of …

State of American Vacation 2018 - Project: Time Off

Does Three Make a New Trend?<p>Fewer Americans left vacation time on the table in 2017. While still a majority, 52 percent of employees reported having …

Customer research: How to start when you don’t know where to start

You’ve been working on a startup, design, or project and know that you need some customer validation to move on to the next step. If you’ve never …

4 Ways To Grow Your Content Marketing Reach Via Flipboard

Publishing and promoting content on Facebook, LinkedIn and Instagram is commonplace. But the social media world is far broader than the networks …

How to Perform Sentiment Analysis in Excel Without Writing Code?

We recently announced a new version of Excel Add-in which lets you perform state-of-the-art text analysis capabilities from the comforts of your …

Influencer Marketing Takes an Important Twist in 2018

There has been a shift in influencer trends. Marketers, take note.<p>Influencer marketing. Now those are two words you hear tossed around a lot in meetings. You might know that tapping into the power of influencer marketing can be good for your business, but hands up how many of you actually know how …

Public Relations

The Story Funnel-Matrix: Create Better Content With This Simple Diagram

Tell someone to write a poem, and chances are they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than …

The Art of Strategy Is About Knowing When to Say No

When HubSpot was in its earliest stages, I used to say yes to almost anything: new features, new initiatives, new ideas. It empowered my team to move fast and get things done. I prided myself on being a “yes” man. We were working hard on getting product-market fit right, so anything we could do to …

How Twitter Made Me A Marketing Pro

A few years back when we founded our publishing platform exploreB2B I had my first contact with Twitter. And to be honest, I had no clue. I created …

Social Media

Data Can Enhance Creative Projects — Just Look at Netflix

Nearly five years ago, a show that followed the lives of inmates in a women’s prison shook up television. <i>Orange Is the New Black</i> became an unexpected hit, helping to put Netflix on the map as a creator of innovative original entertainment. The show pushed boundaries with its dark humor and diverse …

5 Inspiring Pinterest Marketing Case Studies

Are you aware of Pinterest’s marketing superpowers? I sometimes get the feeling that far too many marketers fail to see the awesome options they get …

Social Media

Stop Drowning in Metrics and Optimize KPIs That Move the Needle

There are countless ways for a baseball team to win a game. Maybe it ends up being a 1-to-0 duel between two ace starting pitchers. Or maybe it's a …

The Future of Human Work Is Imagination, Creativity, and Strategy

It seems beyond debate: Technology is going to replace jobs, or, more precisely, the <i>people</i> holding those jobs. Few industries, if any, will be untouched.<p>Knowledge workers will not escape. Recently, the CEO of Deutsche Bank predicted that half of its 97,000 employees could be replaced by robots. One …

Long-Tail Keyword Research: How to Train Copywriters for SEO Success by @danny_taywitter

Here are some tips and tools to teach copywriters why long-tail keyword research matters – and how to do it.The post Long-Tail Keyword Research: How …

Internet of Things in Healthcare: What are the Possibilities and Challenges?

Technology has disrupted every industry including healthcare, business, finance and others. Healthcare remains the fastest to adopt technological changes to revolutionize the diagnosis and treatment of the body. When we talk about the Internet of Things (IoT), it offers a multitude of benefits such …

Digital Health

Data always tells a story

Data always tells a story. The easiest stories for it to tell are about what happened in the past while the hardest, but more interesting, are about …

3 New Year’s resolutions for your martech stack in 2018

Happy New Year! I hope you had a wonderful holiday season. Ready to get to work?We interrupt our series on the <b>5 disruptions to marketing (2018)</b> to …

The Simple Idea That Drives Creativity At Amazon, Airbnb, And Dell

Think small.<p>When I first joined Frog design, a global innovation firm, my role was as an individual creative contributor. I was responsible for making things that helped clients better understand the business problems they faced, and offering creative solutions to those problems. My second project …

Creativity

Walmart is rolling out giant vending machines for online pickup orders

Walmart is on a quest to make its in-store pickup process free of human interaction.<p>The big-box store is rolling out a giant self-serve kiosk tower …

vending

How retailers are embracing technology to survive offline

Virtual reality. Smart apps. Geotargeting. No, this isn’t some distant sci-fi scenario. It’s the world of retail today. It shows how things have changed in the digital age (and are likely continue to change, as predicted by software specialists BRIDGE.<p>Shopping these days involves a lot more than …

JWT Gets Into Medical Innovation by Helping to Develop the Fin, an Amphibious Prosthetic Leg

Here’s the story of an ad agency, a healthcare company and a wounded Marine pooling their efforts to help make injured people whole again in an …

Advertising Industry

Influencer Marketing Is Becoming an Essential Business Strategy (Survey)

Influencer marketing is now an integral part of social marketing; it may even become an anchor for marketers trying to navigate around the scourge of …

Public Relations

Is Data Socialization The Next Big Thing In Data Analytics?

The Big Data revolution in business has come about due to the huge increase in the amount of information we’re able to capture and analyze, from an ever growing number of sources. It’s the driving force behind a wider wave of technology-driven transformation which is taking place thanks to advances …

Big Data

5 Things You Should Know About the New Age of Video Marketing

Video marketing is taking over the content world. Don't miss out.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly …

Marketing

The Rise of the Mobile Health Industry

At the moment, there are more mobile phones than people on the Earth. In 2014, another 497 million smartphones were made, and the speed of cellular …

The Most Common Reasons Customer Experience Programs Fail

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. Time passes slowly, data continues to mount, and paralysis sets in. Big, strategic goals evolve into score improvements and incrementalism …

Customer Experience

The “Bart And Lisa” Theory Of Information Design

In a new book, Jennifer Daniel uses design to illustrate the origin stories of everything, from Big Bang theory to earwax.<p>When she was working as graphics editor for the <i>New York Times</i>, Jennifer Daniel and her team developed a philosophy they termed the “Bart and Lisa approach” to designing …

Infographics

Are Healthcare Data Streams Rich Enough To Support AI?

As I’ve noted previously, artificial intelligence and machine learning applications are playing an increasingly important role in healthcare. The two …