PAB

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47 Dumbest Things Salespeople Say All the Time

Every time a customer hears or reads these common words or phrases, they're less likely to buy from you.<p>Over the years, I've reviewed and rewritten hundreds of sales and marketing emails. I've also received thousands of them and, since it's my radar, I immediately notice what they're doing …

Selling

Build a Better Brand Experience by Aligning Strategy and Promotional Products

Including promotional products into your marketing strategies and sales prospecting strategies can help you make your brand memorable. There are four …

Marketing

Mollie Tibbetts Is Still Missing. So Are These 5 Women Of Color.

Mollie Tibbetts, a 20 year old college student from Iowa, has been missing for three weeks. Her case has attracted an enormous amount of national …

Crime

20 Minutes and Done: A Bodyweight Workout You Can Do Anywhere

Whether you're short on time or equipment, this bodyweight workout meets all of your needs. Fitness influencer and trainer Stefanie Williams posted a 20-minute sweat session on Instagram, featuring four moves that combine cardio and strength training and target the whole body. This set is great to …

Exercise

How to Perfect Your Digital Marketing Campaign

Technology dominates every part of our lives, and it is impossible to imagine our society without it.This means it is imperative that we, as …

Marketing

The Best Anti-Aging Products for Every Decade of Your Life

You can achieve a clean, clear and glowing complexion at any age—you just need to know the right ingredients and the best anti-aging products to use …

Skin Care

5 marketing certifications that matter to recruiters

You’re looking to kick-start your career in marketing—as are thousands of others—so you must find a way to stand out. Set yourself apart by earning …

Marketing

Infographic: What PR pros should know about typography and color | Articles | Marketing

There’s more to good web design than avoiding Comic Sans.<p>The typography you choose, as well as the color and other concerns, will convey a lot about …

Typography

These Cleaning and Organizing Finds Are $1 or Less at IKEA

Let's face it: Pretty much everything at IKEA feels like a steal thanks to their perennially super low prices. But that doesn't mean we still aren't …

IKEA

Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What We Got – Adweek

Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder …

Graphic Design

Word of Mouth 2.0 and how it effects your Brand(s)

Word of mouth is the backbone of so many businesses and with the new Social Tools out there it is so important to understand where things are going. …

Marketing

Halle Berry, 51, Shares Her Bikini Body Diet Secret With 10-Minute Workout Routine

Halle Berry just revealed the 10 minute exercise routine that she does to stay fit! She also revealed one of the snacks she loves to munch on!<p><b>Halle</b> …

Workouts

Skip the complex editors and make professional videos in minutes

Today’s deal is <b>perfect for an amateur editor or social media fanatic</b>. If you want to produce professional videos, <b>wow your social followers</b>, or get the your YouTube likes soaring, Wave.Video is a user-friendly solution.<p>We’ve all got a great camera close at hand these days. You can <b>document your life</b> …

Social Media

Purpose becomes the heart of marketing – Economic Purpose

Marketing is a word, which has lost its way. Simply marketing means relating to a market, yet it’s been used as a verb defining a range of tactics …

Marketing

The Top 5 KPIs Online Marketers Need to Track and Improve [Infographic]

How do you tell if your online marketing strategy is successful? Are you tracking the right metrics to gain a full understanding of how you're …

Marketing

5 Guaranteed Ways to Move Up in Your Marketing Career

Propel your marketing career forward with a new opportunity!As a marketer, your goal should always be to move forward and up if you want a …

Marketing

2 Simple But Powerful Words That Can Change How People Think About You, According to Science

Cultivating an attitude of gratitude is one thing. Expressing it is another.<p>In a commencement address delivered at his alma mater, Dartmouth College, Fred Rogers, the late producer and host of the popular children's TV program, Mister Rogers' Neighborhood, asked the crowd of newly minted graduates …

Happiness

Applying the Scrum Principle to Agile Marketing

Use Scrum in Agile Marketing to Bring More Visibility to Your BrandSocial media and content curation are always in a state of flux — when it comes to …

Marketing

How Much Do You Really Need to Spend on Facebook to See Profits?

Take a closer look at the numbers while advertising on the social platform.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In this video, Entrepreneur Network partner Scott Oldford talks about how you can make Facebook ads work for your business, depending on your goals and budget. …

Marketing

Why Millennials Still Respond to This Old-School Marketing Tactic

Email is still a powerful tool for businesses to use, especially in targeting millennials.<p>Many people think social media has pushed email engagement out of style, but the data tells us a different story: email is still a powerful marketing tool for businesses to use, especially in targeting …

Marketing

4 approaches to using video to liven up your storytelling

<i>“The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of language,</i> …

Marketing

Memorize This Workout Routine Before Your Next Vacation

No matter how many workout clothes you pack for a vacation or work trip, it can be difficult to keep up with your health goals while on the go and …

Workouts

5 Rules for Creating a Compelling User Experience for Your Customers

Want to create a compelling user experience for your customers? Follow these five rules.<p><b>Know your users</b><p>Before you can design a pleasing user …

Customer Experience

Intermittent Fasting For Women: A Beginner's Guide

Intermittent fasting has become increasingly popular in recent years.<p>Unlike most diets that tell you <i>what</i> to eat, intermittent fasting focuses on <i>when</i> …

Holistic Medicine

A PR timeline of Papa John's founder John Schnatter's downfall

John Schnatter, founder of Papa John’s, is now the former mascot, chief executive and chairman of the pizza chain after a tumultuous year. He has …

Pizza Hut

Why a Knowledge Base Should be Part of Your Customer Success Strategy

Does your customer service team answer the same questions from multiple customers? Do customers tell you to “just forget it” when a rep finally gets …

Customer Service

5 Easy Summer Meals to Bring Back the Meal Plan Magic

Let me be perfectly honest with you: I failed at last week's meal plan. Trying to cook (even no-cook) dinners on vacation while traveling with kids …

Cooking

5 Ways Great Customer Service Can Be Your New Sales Engine

Customer service is the new marketing, and it’s the new sales engine. Some organizations, large (Amazon, Apple, Patagonia) and small (your favorite local hair salon, perhaps, or local restaurant) already understand this. They’ve learned to focus their efforts on great customer service and let that …

Customer Experience

Thirty Under 30: The best and brightest young direct marketers

The annual <i>Direct Marketing News</i>' Thirty Under 30 feature honors the brightest and most ambitious young talent in the direct marketing field. …

Marketing

Grammar rules you were taught at school that are wrong

Do you remember being taught you should never start your sentences with “And” or “But”?<p>What if I told you that your teachers were wrong and there are …

Linguistics