Barbara Vaz

36 Flips | 1 Magazine | 1 Like | @barbiekvaz | Keep up with Barbara Vaz on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Barbara Vaz”

9 Branding Rules to Live By

Some companies never enhance their brand. Here are nine ways to make sure you're not one of them.<p>In an effort to succeed in this challenging economy, small business owners must effectively manage their brands. Remember, for many of them, there is little difference between your personal brand and …

Marketing

The Customer Support Hierarchy of Needs

Almost five years ago, I was sitting in the conference room of one of the world’s largest insurance companies, trying to push the idea of social customer relationship management to their corporate marketing team. I showed them the power of Twitter and Facebook, and painted pictures of how they …

5 New Principles OF Strategy For The Digital Age

We tend to see technology through advances in products. One company launches a new and improved version, only to be matched or overtaken by a …

Marketing Without Marketing

Rather than spending money to snag new customers, lavish some love on your current ones.<p>I love selling. But I've always been suspicious of marketing, at least the way it seems to be practiced by most companies. It seems to me that a lot of marketing is often deployed to cover up a product's …

Marketing

Nothing more than feelings

FIRST, you realise it’s a gorilla. The opening strains of Phil Collins’s “In the Air Tonight” are playing; the beast is enraptured. As the camera …

Angela Merkel

How To Build Brand Love Via Designed Serendipity

Companies that genuinely love their customers and build emotional connections that transcend transactional relationships are a special breed. Yet, what if we could decode the formula that ties together world-class “experience” companies like Target, Starbucks, and Disney–and characterize their …

The New '4Ps' Of Social Business Marketing

It’s a long-standing military truism that, “generals always fight the last war.” The same goes for marketers. <b>I urge you to break that mold.</b><p>The 20th century marketplace was successfully dominated by E. Jerome McCarthy’s 4Ps—<i>Product, Place, Price, Promotion</i>—but its legacy created a “technocratic” …

15 Important Tips to Help You Keep Your Customers

Let’s put the most important data point front and center:<p><b>According to the Harvard Business School, increasing customer retention rates by 5 percent</b> …

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. Plus you have to …

"Social Network Adoption" cartoon | Marketoonist

Marketers have been closely watching the explosive growth of the latest social network, Snapchat. The social app now shares more that 350m photos …

10 Simple Laws of Business Success

The advice I'd give to my son or daughter if they asked what really works in the business world.<p>If my son or daughter were to ask me, "Dad, what do I really need to know in order to be really successful in business?", here's exactly what I'd tell them:<p><b>1. Success is always a group effort.</b> There is …

Employment

Five questions to answer if you want to thrive in the age of “Me-Commerce”

Success for retailers in the digital age requires developing completely new skills.<p>Rachel needs new shoes to match a dress for her date. She opens …

The Question Your Competitors Forgot To Ask

The foundation of many businesses is a simple what.<p><i>What do we serve and sell, for how much, at what profit margin?</i><p>Getting stuck in ‘the what’ puts …

Here’s the Difference Between Content Marketing and Social Media

Here’s the Difference Between Content Marketing and Social Media<p>Image from Bigstock.com<p>What is the difference between content marketing and social …

The New Rules: Return on Trust - Future Of Work

Imagine a world where you never have to sell anything…<p>Everyday the ideal number of clients with perfectly aligned needs to what you have to offer …

How to Look People in the Eye Digitally

Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing …

Google Hangout

How To Be The Best In The World

LEGO® bricks are the best in the world. Competitors have tried to copy them over the years, but nothing comes close to a real LEGO® brick. So what’s …

The Push And Pull Of Customer Experience...

The Third Rail of Customer Experience

<b>Have you ever wondered what "the third rail" of customer experience is?</b><p>I have.<p>But first, for those of you who have never heard this phrase, what is …

Your Customers Don't Shop To Shop…..

2014 Digital Trends And Predictions From Marketing Thought Leaders

What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions.<p><b>Nancy Bhagat</b><b>, Vice President of Marketing Strategy at Intel</b><p>We are going to see a huge increase in location-based …

Social Business Branding: 16 Tips to Create a Consistent, Relevant Trusted Social Brand

Shares 90<p>Did you know that it takes at minimum 6-7 brand touches before someone will remember your brand. Every impression counts. Each brand touch …

8 Steps to Accelerate Your Brand's Growth in 2014

8 Steps to Accelerate Your Brand’s Growth in 2014<p>Reading Time: 3 minutes<p>One of the most exciting opportunities for business is to inspire your …

The Secrets of This Year's Brilliant PR Stunts

When dreaming up ways to get noticed, consider the lessons behind these top PR stunts.<p>From Kanye's intrusion on Taylor Swift's Video Music Awards speech to his marriage proposal to Kim Kardashian at AT&T Park in San Francisco, it's hardly news that celebrities seem to shoot for the moon when trying …

stunts

5 Steps to Improving the Customer Experience with Big Data

<i>Guest post by Lisa Arthur, CMO of Teradata Applications and author of the new book Big Data Marketing (Wiley). Follow her on Twitter …

Social Marketing Blog | Social Media Marketing Strategy

Marketing Trends + Strategies<p>April 26, 2018<p>Is Politics bad for business? A recent SXSW session broke down how brands participating in the public …

All Customers and Employees are Not Created Equal

107 years ago a man would stumble across an idea that would change the course of history. This revelation would come from a simple observation in his …

Building Customer Relationships in Four Steps

In order to set up and manage your relationships with individual customers, you have to accomplish four basic things:<p><b>Identify customers individually.</b> …

Customer Experience

Don't Make Me Click, Make Me Care

There’s no denying it calls to action are important and increasingly so in a world of infinite choices. We have less and less time to give people a …

Customers