richard barasso
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10 Questions to Ask Yourself When Testing a Business Idea
Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You've got a business idea you're jazzed about, but aren't sure if it's feasible. What you need to do is test the concept to see how it stands up to a series of rigorous questions.<p>"You are always testing," says Andre Marquis, Executive …
Small BusinessThe 4 Elements of an Irresistible Offer
Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>"Retailers have shot themselves in the foot, there are so many offers and sales all the time, people are conditioned to wait to get a deal," says Beth Smith, owner of Smith Browning Direct, Inc., a Flagstaff, Ariz.-based direct marketing …
MarketingA Simple Idea: 2 Lists That Can Change a Salesperson's Life
Recently I connected with a young woman (anyone south of 69 is young to me) who is a sales consultant, speaker, and coach. She seems dynamic an …
Dismantling the Sales Machine
Sales leaders have long fixated on process discipline. They have created opportunity scorecards, qualification criteria, and activity metrics—all part of a formal sales process designed to help their team members replicate the approaches of star performers. This is the world of the sales machine, …
Renewable Energy: Profiting from Fossil Fuels' Woes
<b>By Rosalinda Sanquiche, co-author, Green Transition Scoreboard® Report</b><p>Over $2 trillion has been privately invested globally since 2007 in renewable …
Food52
Inside Flipboard / October 14, 2013<p>How you eat is how you live. That’s the “cooking manifesto” of Amanda Hesser and Merrill Stubbs, creators of …
World's Cutest Couple, Dax Shepard and Kristen Bell, Tie the Knot: Here's a Brief History of Their Love
By Dustin Rowles | Industry | October 18, 2013 | Comments ()<p>By Dustin Rowles | Industry | October 18, 2013 |<p>After they insisted on waiting until …
News of the World
Inside Flipboard / October 7, 2013<p>The watershed moment for cable news was the Gulf War, in 1991: Who can forget Wolf Blitzer & Co.’s live reports—the …
Squash
As the leaves change from summer shades to the warm reds and oranges of autumn, squash is making the same transition. The bright green of zucchini has been replaced with the rich orange of butternut, delicata, and acorn squash -- and pumpkins, too. Whether you're using the influx of squash to make …