Sally Gorton

25 Added | 3 Magazines | 3 Followers | @bangthedrum | Social Media and Business Communications Consultant. Mother of two. Admirer of the genuinely talented.

Google+ Redesigns Its Stream To Include Multi-Column Google Now-Esque Cards, Auto-Hashtags And More

Google+, the social layer that Google introduced almost two years ago, has evolved quite a bit since its launch. Today, the company announced a complete redesign, taking cues from the mobile experience that has drawn positive feedback from those who don’t even use the service. In total, Google has …

Klout Gets Into The Q&A Business By Launching Klout Experts (With Help From Bing)

So what does a high Klout score actually get you? The influence-measuring startup already offers prizes through its Klout Perks program, and there are bragging rights (unless your friends think you’re a loser for caring about your Klout score). Now Klout is asking users who are influential on a …

Why E-Mail Newsletters Won't Die

Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he’s finding he just can’t escape the grubby …

My Portfolios - Finance Portfolio

What People Are Actually Doing On The Internet In 2013

The numbers may surprise you.<p>Yesterday Facebook announced that 1.1 billion people use the site every month. But where do others stand? The results are surprising.<p>For all of Instagram's popularity, Snapchat users upload 110 million more photos per day. Yahoo Mail is more popular than Twitter. And …

Don’t Just Say It, Display It: Visually Enhance Your Professional Story on your LinkedIn Profile [SLIDESHOW] | Official LinkedIn Blog

There are hundreds of ways for us to express ourselves in our daily lives. From the clothes we wear to the words we choose to use, the pictures we …

Xerox’s CMO on Leading by Example in Social Media

A year ago I decided to become an active content creator and social media contributor.<p>I wanted to show our teams at Xerox how a social program could help change perceptions of our brand. Many still think of Xerox as a copier company, but the majority of our revenue now comes from business process …

Your Reputation is Your Life Story

The use of Warren Buffet’s famous quote, “If you lose dollars for the firm, I will be understanding. If you lose reputation for the firm, I will be …

Joining The Conversation: Lessons In Real-Time Marketing

The authors of a new book on real-time marketing outline how brands can be part of cultural conversations without looking like idiots.<p>Real-time advertising. Newsjacking. Conversational marketing. Call it what you will, creative communication that plays off of the cultural moment has become a …

Marketing

Google+ for Brands: 4 Reasons your Brand Should Be on it

Share<p>Google is everywhere. From Google Search to Google Maps, Google Earth to Google Docs, Gmail, GCal, GChat, all the way over to YouTube, Android, …

Google

32 Advertisers Doing Amazing Things With Facebook's Timeline

It offers advertisers a big, bright palette onto which they can pour the most creative imagery they've got. We highlighted those companies who were best at it last year.<p>When Facebook rolls out its new News Feed redesign, many of these photos and videos are going to appear even bigger. A brand's …

Michelle Obama

How to Improve Your Social Media Calls to Action

Shares 5K<p>Is your audience responding to your social activities?<p>Have you integrated the right calls to action into your social media strategy?<p>A call …

Facebook Stops Forcing You To Tell Friends When You Claim An Offer

Facebook’s gotten into trouble over the years for auto-sharing e-commerce activity. Determined to avoid another Beacon fiasco or scare people away from Offers they don’t want to tell friends about, Facebook now lets you choose to privately claim an offer rather than automatically share the news to …

Beware Twitter “password check” sites – there are fakes, and there are fake fakes!

After a widely publicised hack or data breach, you’ll often find “password check” sites springing up.<p>Some of them are legitimate, asking only for …

Infographic: 'Forgotten marketing' losing SME sector £122bn in sales

Small businesses in the UK may be letting marketing slip off the radar, according to an infographic.<p>The small business sector in the UK is losing out …

The dangers of pre-scheduling: Daily Mirror apologises for marathon tweet

While the scheduling tool on HootSuite, Tweetdeck and other such tools can prove very useful, should brands we wary about using them? Yesterday, the …

How Microsoft uses Facebook, Twitter, Pinterest and Google+

<b>For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.</b><p>Bill Gates’ empire …

Microsoft Surface

How To Do A Competitor Analysis On Twitter... For Free

Any good social media strategy goes beyond what <i>your</i> brand does, and takes a look at what <i>your competitors</i> are up to. When it comes to finding success …

AdWords

Why even prehistoric firms should embrace social media

http://vod-pro-ww-live.akamaized.net/mps_h264_hi/public/news/world/966000/966989_h264_1500k.mp4?__gda__=1518080171_01d0465585171903078f86b3f7d5c8de<p><b>The owners of a hotel in Denver, Colorado, are spending big on a dinosaur-themed renovation, and the social media exposure they hope will make their</b> …

Nikola Tesla

LinkedIn Adds Facebook-Style Mentions Of People And Companies In Status Updates And Home-Page Comments

LinkedIn has just announced on its blog that a new Facebook-style mention feature, letting users tag companies or users, is officially official.<p>This morning, TNW noticed a feature being tested on LinkedIn that would let users mention other LinkedIn members or companies in status updates, instantly …

Graph Search - 5 things you should do right now | Intranet Future - Social media consultancy

Having been announced in January, Facebook Graph Search is now being rolled out in the UK. I’ve been using it for a few days and it’s clear that it …

Facebook Adds Feelings and Actions: This Week in Social Media

Shares 3K<p>Welcome to our weekly edition of what’s hot in social media news.<p>To help you <b>stay up to date with social media</b>, here are some of the news …

ICANN

6 Ways to Spring Clean Your LinkedIn Profile

<i>Jennifer Parris is the Career Writer for FlexJobs, an award-winning service that helps job-seekers find professional opportunities that offer work</i> …

Are you a Ranter, a Peacock or a Lurker? New research finds there are 12 social media personalities

New research into social media behaviour has been unveiled, finding that Twitter and Facebook users fall into one, or more, of 12 distinct social …