Artur

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The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next

It may raise hackles to think that U.S. intelligence officials might be monitoring your telephone and Internet communications, but for most of us it’s only the marketers who are really interested in our everyday online activities. And with many billions of dollars at stake, companies are …

Stop Wasting Money On Retargeting

<i>"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

AdTech

Boost Your Retargeting with Email Marketing

<i>Today’s guest post comes from Hanna Andrezjewska, Communication & Marketing Specialist at GetResponse.</i><p>These days, a successful marketing strategy …

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia

Citibank increased conversions by 42 percent in a recent retargeting campaign to generate new platinum card applications in Malaysia, which used DG …

A Look at TradeGecko's Retargeting Success

TradeGecko is an online inventory management software designed to be the day-to-day administration system for wholesalers and distributors. Due to …

4 Killer Lists Using Google Analytics Remarketing

What’s the hottest topic in PPC?<p>Well, aside from enhanced changes across the Google platform, one hot topic is retargeting. Google’s version of …

Google Analytics

5 Keys To Success In Search Retargeting

When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution, the …

AdWords

5 Simple Steps To Stop Wasting Budget With Poor Retargeting

Is this really another article about retargeting? Absolutely, but with very good reason – whilst marketers think retargeting (or remarketing) is an …

Search Retargeting, Financial Services

<b>Case Study: 3</b><p><b>Client Industry: Financial Advertiser</b><p><b>Technique: Search Retargeting</b><p><b>Background:</b><br>A financial advertiser wanted to go beyond search engine …

Retargeting for Improved Online Advertising Results

Are you getting a good ROI from your online advertising? If not, you might want to consider retargeting, an advertising approach that displays your …

Maximize Bank Marketing Results With CRM Retargeting

From the beginning of a relationship, banks and credit unions capture and store customer data within a CRM database. This data is often enhanced with …

Direct Marketing Retargeting Best Practices to Boost Conversion

As any retailer knows, bad retargeting is nothing more than following abandoned consumers around the internet wasting money on irrelevant media buys. …

B2B Retargeting - Benefits and Pitfalls

In my last blog post, I talked about how to use remarketing strategies to <b>revitalize a stagnant B2B contact list</b>. The gist of that article was …

Display & Retargeting - Personalisation is Key

You are more likely to give birth to twins or complete the extremely demanding Navy SEAL Training course, than to click on a banner advertisement - …

Ads Will Soon Follow You From One Device to the Next

Kamakshi Sivaramakrishnan calls herself an “advertising quant.” Most people with a PhD in her field of information theory are recruited onto Wall …

Retargeting is now more important than user acquisition, says Drawbridge

Back in January, one industry commentator predicted that 2013 would be the year of retargeting.<p>We haven't heard too much about it since, but there's …

Retargeting techniques that are a must for retailers | Marketing Magazine

For all marketers today the key challenge is to be relevant to customers at every touchpoint. On the web, it’s maximising every opportunity, every …

Behavioral Ads May Not Be as Effective as Marketers Think

All over the Web, ads are getting more personal. They follow you from one site to the next and know your browsing history. But are such ads really …

Digital Anarchy: This Browser Extension Could Reshape Ad Targeting — The Content Strategist

Is a game created by a 25-year-old Singapore-based philosophy student about to kill digital ad targeting?<p>Meet Vortex, a browser extension that allows …

Social Media News Ticker: Twitter Unveils Ad Retargeting, Storify Adds Features For Brands

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, LinkedIn and …

Client Corner: Sell More Tickets with Retargeting Ads!

Did you know that approximately 98 percent of potential ticket buyers abandon their shopping carts before completing the purchase? What if you had …

AdRoll report of FBX News Feed ads: 49x greater CTR, 54 percent lower CPC than sidebar retargeting

Facebook has recently started to expand Facebook Exchange (FBX) — its popular retargeting ad platform — from the sidebar into the desktop News Feed, …

Ad Targeting: A Best Guess

Mike Rich, Vice President, comScore, said the company has technology that develops patterns in the household to determine the demographic of who …

Advertising Industry

Customer Data Platform

Knowledge Marketing is a technology and services company that leverages our integrated Marketing Automation and Customer Data Platform to drive …